At this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company… Continue reading
Content Marketing for Fashion E-Commerce Sites: Launch In 7 Steps
Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using… Continue reading
2017’s Top Google My Business Feature Changes That You Need to Know About!
There’s no doubt about the fact that Google is largely responsible for helping users discover local products and services they need. As the number of individuals relying on Google to find answers increases steadily, businesses have no choice but to embrace the Google My Business tool to manage their online presence in a seamless manner,… Continue reading
Use These 4 Types of Content To Take Your Content Marketing To The Next Level
I’m going to say it. The content marketing industry is too heavily obsessed with blog posts. Blog posts are a solid part of any content marketing strategy, but they’re not the only way to achieve results, and they arguably don’t even need to be central to it, either. A truly powerful content marketing strategy puts… Continue reading
A Comprehensive Guide To Schema Markup For E-Commerce
As Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities… Continue reading
The Algorithm In 2018, Rediscovering How Google Works Today
Professional SEOs have been in the industry long enough to recognize that Google’s algorithm is huge, complicated, and impossible to reverse engineer. If you’ve been trying to game the search engines, it’s harder now than ever, and it definitely is not the path to sustained search engine rankings. That said, understanding some things about how… Continue reading
5 New Factors You Shouldn’t Ignore While Doing Keyword Research
The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to… Continue reading