Local search is more popular than ever, with 82 percent of smartphone users regularly conducting “near me” searches, and more than a third of all searches have local intent, with 53% of them visiting a business found using local search within 48 hours. In order to make sure that your business is showing up for… Continue reading
Upgrading Your WordPress Website to PHP 7.2: Everything You Need To Know
PHP takes care of running internal functions and process database information for WordPress sites. Unfortunately, after December 2018, PHP will no longer offer critical security support and updates for some of the older versions of PHP. As a result, upgrading to PHP 7.2 becomes crucial. Source The picture, however, isn’t all roses. According to W3Tech,… Continue reading
How To Launch A Solid Microsite In 3 Days
Microsites allow you to break away from the feature creep of your primary site and create a space with a singular marketing goal. By stripping away the necessity for typical branding, navigation, and cross-promotion, a microsite provides you with remarkable clarity. In this guide, we explain how to build a microsite with concrete marketing goals… Continue reading
31 Local SEO Tools You Should Be Using
Success with local SEO requires a skill set that builds on top of general SEO requirements. A toolset built specifically for global SEO isn’t necessarily well equipped for dealing with local SEO concerns. For that reason, we’ve collected 31 free and paid tools below that can help you achieve local SEO results. Free Tools LocalSEOChecklist:… Continue reading
This Week in Marketing: Getting into the Specifics of Cause Marketing
Cause marketing is an interesting concept. On the surface, this term refers to the practice of a for-profit company working to benefit a nonprofit charity or supporting a social cause. When taking a closer look, the specifics of cause marketing are quite detailed. In this installment of This Week in Marketing, Sam and I decided… Continue reading
This Week in Marketing: Marketing to the Baby Boomers
We are living in fascinating times – said every philosopher ever…. But seriously, from a marketing standpoint, the past couple decades have arguably seen more change and development than in the rest of human history. The dawn of the internet and the age of constant connectedness have definitely overshadowed key advancements like the printing press… Continue reading
Methods Search Engines May Be Using to Determine E-A-T
We recently discussed Google’s August 1st broad core algorithm update, and how to recover from it or take advantage of the changes. We pointed out that Google updated their publicly available search quality evaluator guidelines on July 20th, and that the changes to the guidelines were likely put to use in the core update. A major change to… Continue reading