If you have an understanding of SEO and your site’s online search presence, then you’ve certainly heard the term “backlink” thrown around again and again. The word refers to an inbound hyperlink from one website to another, and although this sounds simple, getting backlinks is an extremely important (and cumbersome) aspect of SEO. As great… Continue reading
What’s the Difference Between Branded Content and Original Content?
If you’re new to the world of content production, you might not realize that there’s a big difference between branded and original forms of content. The question is, what is the difference, and why should you care when it comes to producing content for your company? Let’s look at how branded and non-branded content is… Continue reading
This Week in Marketing: Creating Content Marketing Strategy For Service Providers Part – 1
In this episode, Sam and I overview how to set-up and implement a content marketing strategy for your brand. Segment One begins by highlighting the value of setting realistic goals and KPIs. Avoid aiming for unreachable expectations and setting yourself up for failure by focusing on flashy stats and content buzz words. Your goals should… Continue reading
How a Law Firm SEO Expert Can Help Attorneys Drive in More Qualified Leads?
These days, people turn to search engines for answers more than anything else. In fact, more than 90% of online experiences begin with a search! In today’s highly competitive legal market, a strong SEO strategy is critical for making online connections and driving in leads. According to the Findlaw Consumer Legal Needs report, only 30% of… Continue reading
How to Set Up Call Conversions With CallRail For Google AdWords & Analytics
One of the best ways to set up your lead nurturing strategies is by understanding how and where to meet your customers. This only comes by properly tracking the way that your current customers are finding your business – whether it be through PPC ads, organic searches, email marketing, or even word of mouth referrals…. Continue reading
6 Ways Local Businesses Can Use Local SEO to Boost Revenue During Peak Cycles
One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO… Continue reading
How to Take GMB Insight to the Next Level with Google Data Studio
If you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,… Continue reading