In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only … Continue reading “Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps”
E2M is Sponsoring the USUMMIT Digital Conference in Denver
Hello, Colorado! I’m excited to announce that E2M will be proudly sponsoring the USUMMIT conference to be held in Denver, CO from the 3rd to the 5th of November. Ugurus, the people behind USUMMIT, say that the goal of the conference is to help digital agencies “craft the winning blueprint” for their businesses. Now, boutique … Continue reading “E2M is Sponsoring the USUMMIT Digital Conference in Denver”
Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty
Another one bites the dust. If you were born in the ‘80s, odds are you still know the Toys “R” Us jingle. It was the place to get toys, with no real competitors in sight. But, on September 19, Toys “R” Us filed for bankruptcy. Is Toys “R” Us dead? Not necessarily. Chapter 11 bankruptcy … Continue reading “Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty”
How to Write Heading Tags – The Ultimate Guide
We all know what SEO is and how it works for websites. We also know what is a heading. But, did you know that SEO and Heading tags can overlap? So, how exactly are they related? In this guide, we’ll understand: What are heading tags? How to do heading tag audit? How to use a … Continue reading “How to Write Heading Tags – The Ultimate Guide”
Top Turk of The Month – Ed Leake
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. This month’s Top Turk is Ed Leake, MD at Midas Media, the PPC Agency & Google Premier Partner. He … Continue reading “Top Turk of The Month – Ed Leake”
Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps
Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – [email protected] reported that your Facebook … Continue reading “Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps”
Game of Thrones Season 7 Special: Marketing Lessons from HBO
There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals … Continue reading “Game of Thrones Season 7 Special: Marketing Lessons from HBO”