Top Turk of the Month: Ankur Warikoo

Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. Co-founder and CEO of nearbuy.com (erstwhile Groupon India), our multifaceted Top Turk of the month, Ankur Warikoo is also an … Continue reading “Top Turk of the Month: Ankur Warikoo”

Organic Facebook Reach Masterclass – 8 Actionable Tips To Save The Day

Facebook defines organic reach as ‘the total number of unique people who were shown your post through unpaid distribution’. Not very long ago, social media marketers noticed a steep drop in the number of followers viewing and/or interacting with their organic posts. To be specific, from the year 2012 to 2014, they noticed a 60% … Continue reading “Organic Facebook Reach Masterclass – 8 Actionable Tips To Save The Day”

10 Content Tools to Bury Your Competition With

As much as it pains us to say, content marketing is, in a sense, a popularity contest. However, it also works to level the playing field – meaning that tiny startups are given a legitimate chance to compete with industry giants to produce unique content and provide value on a global scale. Generally speaking, marketing … Continue reading “10 Content Tools to Bury Your Competition With”

The Ultimate Guide to Create Meaningful Content

How many times have you come across an online post that made you go, “The writing is wonderful! Let me read this once again.”? The Internet is abound with varied content and I bet you’ve read articles that also made you think, “What a waste of time!” Another common reaction to posts that seem done-to-death … Continue reading “The Ultimate Guide to Create Meaningful Content”

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