We recently discussed Google’s August 1st broad core algorithm update, and how to recover from it or take advantage of the changes. We pointed out that Google updated their publicly available search quality evaluator guidelines on July 20th, and that the changes to the guidelines were likely put to use in the core update. A major change to… Continue reading
This Week in Marketing: Translations in Marketing
The world is becoming more connected by the hour (some might even say by the minute). Perhaps the greatest aspect of technology is we can now communicate with people all over the world at the click of a button. Being as how we coordinate a team in both India and the United States here at… Continue reading
This Week in Marketing: How to Get the Creative Juices Flowing in Your Marketing Team
The imagination is a fascinating thing. It is one of the few remaining human capabilities that machines cannot fully mimic. It has the ability to turn mundane concepts into something truly extraordinary. We see this all the time in pop culture. If you know me personally, you probably know how much I love The Office…. Continue reading
E2M is Sponsoring the USUMMIT Digital Conference 2018 in Denver
It’s my pleasure to announce that E2M Solutions will be sponsoring the USUMMIT conference in Denver, CO for the second year in a row! The conference will take place in the heart of Denver at the Grand Hyatt Hotel from September 28th to the 30th. USUMMIT is masterminded by Ugurus, who are intent on hosting a conference to “transport you… Continue reading
What Are LSI Keywords and How to Use Them to Boost Your SEO Results
SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are… Continue reading
5 Ways to Get the Best Product Page Content for Ecommerce Website
If you are doing SEO for ecommerce website, you may well know that product pages are notoriously difficult to rank in the search results. Search engines tend to prefer the kind of informational, text-heavy content that addresses more comprehensive questions, while product pages often focus on quickly communicating what a product is good for and… Continue reading
This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat
Many people (and businesses) assume that the approach for marketing to Canadians is very similar to marketing to Americans. On the surface level, this is an easy misconception. The people look similar, sound similar, and have a relatively similar outlook. But, when you dive into the specifics of how these two segments function as consumers,… Continue reading