Local SEO involves many, many different moving parts. In this post, we want to focus on one extremely important component in every local SEO campaign: the homepage. Your homepage is the nucleus of your online marketing activity. For companies that operate on a regional level, the homepage is the digital foundation of the business. To… Continue reading

With SEO trends changing right and left, it’s time to do a round-up of the “must-dos” in 2021. Things are on the move – so even if you’ve read articles like this in the past – it’s a smart idea to brush up on this year’s important search engine evolutions. These are the questions you… Continue reading

Your Google My Business – or just GMB – page is one of the key pieces to the local SEO puzzle, and one could argue that it is one of the most powerful marketing tools that is available for every type of company. A GMB account makes it much easier for Google’s algorithm to “understand”… Continue reading

Since restaurants are one of the few businesses these days that do not operate primarily through e-commerce, they often overlook the importance of their website and SEO practices. However, on Google, the query “food near me” is one of the most popular – and 84% of people have admitted to entering in this search. Furthermore,… Continue reading

One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO… Continue reading

If you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,… Continue reading

All too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how… Continue reading