One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO… Continue reading

If you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,… Continue reading

SEO undergoes several changes on a continuous basis, which is why it makes sense to try and understand what works and what doesn’t. If you’re looking for new ways to attract more traffic to your website, increase your business’s visibility, and rank better on SERPs, you may want to harness the power of time-tested SEO… Continue reading

All too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how… Continue reading

Your Google My Business (GMB) listing and account are absolutely central to achieving success with local SEO. If you want customers to find you, especially new customers who aren’t just searching for your business name, you need a fleshed out and properly optimized GMB account. Unfortunately, many businesses make important mistakes with their GMB account… Continue reading

If you are a local business owner, you have probably used the Google My Business (GMB) page. It is a must-have for improving local SEO. Google decided to turn things up a notch by adding the “Post” functionality to GMB. This means you can publish posts on-the-go using GMB Android and iOS apps or even… Continue reading

Local search is more popular than ever, with 82 percent of smartphone users regularly conducting “near me” searches, and more than a third of all searches have local intent, with 53% of them visiting a business found using local search within 48 hours. In order to make sure that your business is showing up for… Continue reading