How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter

The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter … Continue reading “How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter”

Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action

There are penalty recovery case studies, and there are penalty recovery case studies. This is just another of them. One more website recovered from the annals of Google’s dumps, cleaned up and shined to face an as-yet uncertain but propitious future. What will differentiate this post is that it’s written entirely in hindsight. I don’t … Continue reading “Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action”

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