White Label
PPC Services
for Agencies

From Google Ads campaigns, Meta Ads, YouTube Ads,
and LinkedIn Ads to optimization to white label
reporting, we help you run PPC services that drive sales
and generate more conversions.

Amanda Joyce — Director of Media and Co-Owner at Elevation Marketing, performance marketing agency for home services professional portrait

Amanda Joyce

Director of Media & Co-Owner, Elevation Marketing

USA • 40+ Person Performance Marketing Agency

1100+

Agencies
Served

13+

Years agency
experience

50 +

Digital Marketing Specialists

98%

Client
Retention

White label website technologies support — platforms, tools and frameworks supported for website development and scalability

Every Major Paid Channel,
One White Label PPC Service Partner

As a full-service white label digital marketing partner, E2M provides specialized PPC management services for agencies to scale their paid media offering. We oversee every major paid advertising channel, so your agency delivers complete, performance-driven campaigns under your brand.

Google Ads

Google Ads

  • Search Advertising
  • Display & Remarketing Campaign
  • Shopping & eCommerce Ads
  • Performance Max
  • Demand Gen Campaign
E2M brand symbol icon used in website interface

Meta Ads

  • Facebook Ads
  • Instagram Ads
  • Messenger & Audience Network Ads
  • Conversion & Lead Generation Campaigns
  • Retargeting & Custom Audience Campaigns

Linkedin Ads

  • Sponsored Posts &
    Video Ads
  • Lead Generation Campaigns
  • B2B campaigns targeting decision-makers

YouTube Ads

  • In-Stream & Video Action Campaigns
  • Video Retargeting
  • Brand Awareness & Lead Campaigns
Microsoft_Advertising

Microsoft Ads

  • Microsoft (Bing) Search Ads
  • Yahoo Search Ads (via Microsoft network)
  • Dynamic Search Campaigns
Business location icon representing office address and contact details

Local Service & GEO Targeted Ads

  • Google Local Services Ads (LSAs)
  • Home Services & Legal Advertising
  • Location-Targeted Paid Search
Magic wand icon representing transformation and creative solutions

Our White Label PPC Services

E2M provides a full-service white label pay-per-click management service for agencies, covering strategy, campaign execution, optimization, and branded reporting across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Microsoft Ads, and other major paid media platforms.

White label campaign setup and development — team focusing and discussing over printed graphs with laptop for planning campaigns
White label ongoing PPC account management — professional working on desktop with headphones analyzing performance graphs and connections
White label PPC performance optimization and CRO — analytics dashboard displayed on laptop screen showing campaign improvements
White label PPC proposals and sales support — professional reviewing laptop with graphs alongside paper and pen for planning and presentation

Built for Agencies at Every Stage

Scaling fast

Scaling fast?

Eliminate delivery bottlenecks and performance gaps so you can confidently say yes to more paid advertising clients.

Ready to level up

Ready to level up?

Deliver enterprise-quality PPC campaigns that help you win bigger clients.

Already have an in-house team

Already have an in-house team?

We step in as your white label PPC agency, handling overflow and complex PPC campaigns so your people can focus on high-value strategy.

Why White Label PPC Services with E2M?

Our White Label PPC marketing services are built for agency owners who want to scale their digital marketing and paid media offerings without adding stress or uncertainty. We combine strategic oversight, dedicated PPC specialists, and performance-driven optimization to help you consistently deliver measurable PPC results at scale for your brand.

Schedule a Call

Tell us about your Agency’s Pay-Per-Click(PPC) Marketing needs.

1 1
Expand your paid media capabilities without increasing your payroll
2 2
Take on more PPC Advertising clients, without adding chaos
3 3
Get senior-level oversight of clients' paid advertising campaigns
4 4
Protect your margins and grow profitably
5 5
Spend less time in fulfillment, more time closing new deals
6 6
Scale your PPC support up or down as demand changes
Handshake icon representing partnership, trust, and business evolution

How E2M Supports Your Digital Agency

Premium white label PPC services for a cost-effective flat rate.

Month-to-Month Agreements

Month-to-Month Agreements

360-Degree Support

360-Degree Support

Integrated with Your Workflows

Integrated with Your Workflow

Incredible Results

Fast Turnarounds

Proactive by Default

Proactive Updates

Strict Non-Disclosure

Strict NDAs

What is the
E2M Black Label Standard?

Most white label partners compete on price and treat you like a transaction. We take a different approach. “Black Label” means premium, consistent, and rock-solid reliable. With E2M, you get more than a white label partner; you benefit from sophisticated execution, proactive communication, strategic thinking, and a team that backs you up every step of the way.
E2M team member and agency partner collaborating — black label standard quality and execution

What you get with our black label approach:

  • High standards and attention to detail. Your team members and project managers learn your standards and your client’s brand preferences, then systematically stick to them. Ultra-clear documentation, rigorous training, and precise adherence to SOPs mean your work will get done the way you want it, even if team members change.
  • We reach out first. You’ll always get regular project updates and support, with early warnings when something looks off.
  • Strategic thinking included. Our team creates recommendations that help you deliver better results for clients.
  • Your tools, your way. We adapt to whatever platform, software, and processes you use.
  • A full suite of white label services. Web design and development, WordPress development, SEO, AI SEO/GEO, content writing, PPC & Meta ads, AI services, and fractional services: with E2M, you get them all in one place.

Our White Label PPC Service Process

From discovery to reporting, our proven white label PPC management process runs behind the scenes while your agency stays front and center.

White label guided process — hands-on support and step-by-step workflow for smooth execution
01

Discovery

We analyze your client’s business, target audience, goals, and competitors to build the foundation for success.

02

PPC Audit

We’ll take a deep dive into any existing ad campaigns and performance data to find your client’s North Star.

03

Build the Campaign

Our PPC specialists map out a comprehensive campaign strategy and roadmap based on your client’s budget.

04

Test and Optimize

We analyze results daily under a microscope to find areas to continue to improve, driving increased website traffic and generating leads.

05

Reporting

You get client-ready branded performance reports, as if your agency created them.

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Hear from Our Agency Clients

Josiah Bussing

We Set the AI Goal. E2M Made It 10x Better.

Josiah Bussing

Founder & CEO, Mountaintop Web Design Digital Marketing Agency · Colorado, USA

White label testimonial — successful execution of complex AI product development journey

Pie-in-the-Sky AI Product. Six Months Later — Almost Live.

Jennifer McPherson

Founder, Chickenango Marketing Solutions Public Involvement & Proposal Support Agency · Colorado, USA

White label testimonial — AI integration unlocking new revenue streams and business growth

Started With a Bottleneck. Ended Up With a New AI Revenue Line.

Adam Burrage

Director, We Are Trident Award-Winning Marketing Agency, Leicestershire, UK

White label testimonial — agency growth, improved workflow and scalable business success experience

Unstuck Our Pipeline. Freed Our Team. Scaled Our Business.

Grant (Sparks) Nieddu

Owner, State of the Spark Web Design & Support Company · Florida, USA

Hand-off icon illustrating smooth transition and collaborative workflow

White Label PPC & Paid Media Pricing

Whether you need a full-service White Label PPC team or just an extra set of hands,
our plans scale with your agency’s needs.

Benifits you get in every plan:

Unlimited campaign and client management in every plan

  • Keyword research
  • Audience Targeting
  • Google analytics
    integration
  • Google Ads Call
    Tracking
  • Bidding Strategy
  • Competitor analysis
  • Strategy Advert copywriting
  • Conversion tracking setup
  • Custom Reporting Setup
  • Tracking Verification
  • Landing Page
    Recommendation
  • Google Tag Manager
    Integration
  • Unlimited campaign
    management included in every plan
  • Dedicated PPC specialists
    supporting your campaigns

Monthly Ad Spend Plans

Need Custom Pricing?

As a growing agency, your PPC support needs aren’t always easy to define. We get it, and we’d love to help you create a plan that works for you.

Our one-time setup fee starts at $499 per website.

White label custom pricing support — flexible pricing options tailored to your agency needs
White label FAQs — answers to common questions about services, process, pricing and support

White Label PPC FAQs

  • Understanding White Label PPC Services
  • Platforms and Services
  • Working with Your White Label Team
  • Reporting and Pricing
  • Why Partner with E2M for White Label PPC

Understanding White Label PPC Services

What is white label PPC Services?

White label PPC services let your agency offer Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising under your own brand without managing campaigns yourself. E2M handles strategy, setup, optimization, and reporting. You stay the client-facing partner.

Your clients come to you for paid media. You own the relationship and set your own pricing. Our team builds and manages the campaigns behind the scenes. The finished work shows up ready to present as your own. You keep control of client relationships. We handle the daily grind of campaign management to the standards you expect.

Is there a difference between “PPC” and “paid media?”

Agency owners and media professionals often use PPC (pay-per-click) to refer to search advertising, where you pay when someone clicks your ad, typically through Google Ads or Microsoft Ads. 

Paid media is the broader category that includes PPC plus social advertising (Meta, LinkedIn), video ads (YouTube), and other paid placements. When agencies say they need “white label PPC,” they often mean the full range. E2M covers both.

How does your white label PPC process work?

Our PPC experts work as an extension of your agency. You onboard the client. We take care of everything behind the scenes: account audits, campaign creation, daily optimizations, A/B testing, and reporting. You receive ready-to-send reports as if your agency wrote them, so your clients always see you as the expert.

Here’s the rhythm. You share the client brief and goals. We build the strategy and campaigns, then manage performance daily while keeping you updated. When it’s time to report, you get polished, branded documents ready to send. Your clients see a capable agency delivering results. You get the credit and the margin.

Will my clients know E2M is managing their ads?

No. Everything we do is completely white labeled. All deliverables, reports, and communications reflect your agency’s branding. Your clients see you as their full-service digital marketing partner.

We never contact your clients directly. There’s no E2M logo on reports, no mention of our company in any documentation. Many of our agency partners set up a white label email address for our team to use when accessing client accounts. Even backend activity looks like it’s coming from your staff.

We will never share or post your client work as our own.

How does white label PPC pricing compare to hiring in-house?

White label PPC partnerships usually cost 40-60% less than building the same capability in-house. You skip recruitment costs, benefits, training, and all the overhead that comes with running an in-house paid media team.

E2M charges a flat monthly rate, which means no surprises. You know what you’re spending, which makes it easy to price your PPC services profitably for clients.

Platforms and Services

What platforms do you manage?

We manage campaigns across Google Ads (Search, Display, Shopping, YouTube, and Performance Max), the Meta ecosystem (Facebook, Instagram, Messenger, and Audience Network), LinkedIn Ads, and Local Service Ads. You can offer a complete paid media solution to clients who want search, social, and local advertising under one roof.

Do you create ad creatives and copy?

Yes. Our US-based creative team develops visuals, ad copy, and messaging customized to your client’s audience and goals. We make sure every ad aligns with platform best practices and your client’s brand voice. That includes static images, carousels, and video assets for Meta, as well as responsive search ads and display creatives for Google.

Do you offer PPC landing page design?

Yes. We design landing pages tailored to your client’s objectives and brand. Our team handles competitive research, conversion optimization, and CTA best practices to turn traffic into leads or sales. Landing pages are part of our service offering, not an upsell.

Working with Your White Label Team

How quickly can you get started?

Once you sign up and complete your onboarding call, we can start within 24-48 hours. Work can often begin the same day. During that call, we learn about your agency, your typical client profiles, and how you like to work. Then we set up access and launch your first campaign. No drawn-out procurement process. We keep capacity available so we can move fast when you need us.

Your dedicated account manager will work directly with you on approving each charge. Your team will also provide pre-sales support to help you scope and estimate PPC projects, making it easier to build proposals you can markup and sell to your clients.

Will I work with the same PPC specialists on all my clients’ campaigns?

Consistency matters to us. That’s why we assign dedicated people to each agency partner. You won’t have to re-explain your preferences or client goals on every campaign. Our PPC specialists pick up on your agency’s style and what your clients expect.

Here’s how it works: You’ll have a dedicated Account Manager as a single point of contact. That account manager then coordinates the PPC specialists, copywriters, and designers according to our high standards and attention to detail.

Documentation, training, and precise adherence to SOPs take care of the rest; your campaigns will get managed the way you want.

For clients with consistent PPC work, we keep resources assigned for efficiency. Your account manager ensures all work is delivered at or above your standards and ours.

Over time, the benefits stack up. Campaigns move faster because there’s less ramp-up. Quality goes up because your team knows what “good” looks like for you. Communication gets easier because everyone’s already on the same page.

And if there’s ever a need to change your Project Manager or Account Manager, we handle the handoff so you don’t miss a beat. Imagine if your agency lost a key PM tomorrow. You’d be scrambling to recruit, hire, and train a replacement. We ensure that never happens to you by keeping things seamless.

What happens if I land several new PPC clients at once?

You crush a pitch… and suddenly six new PPC accounts need onboarding. For many agencies, that’s a scramble. For us, it’s just another Tuesday. With dedicated account managers, US-based copywriters, and 13+ years of agency experience, we’ve built our operations to onboard and manage multiple campaigns without missing a beat. You focus on closing deals. We make sure performance stays strong from day one.

How can our agency offer ChatGPT Ads and AI advertising services under our brand?

Agencies can start offering ChatGPT Ads and AI-driven advertising without building an in-house team by partnering with E2M. While direct ad placements within platforms like ChatGPT are still evolving, E2M helps agencies deliver results through a combination of PPC campaigns, AI SEO (GEO/AEO), structured data, and conversion-focused content.

Why should agencies care about ChatGPT Ads and AI-driven advertising now?

AI platforms are rapidly changing how users discover services, often replacing traditional search journeys with conversational answers. Platforms like ChatGPT are influencing buying decisions before users ever click on ads.

By partnering with E2M, agencies can stay ahead by combining white label PPC services with AI search optimization strategies, helping clients gain visibility, build trust, and capture high-intent leads across both paid media and AI-driven platforms.

What hours does your PPC team work?

Our team works on Indian Standard Time, with account managers available until 11 AM to 12 PM Eastern for overlap with your team in the mornings.

This creates a good rhythm for a PPC agency. Share feedback or requests when it’s morning for you. Our team works on optimizations while you focus on sales and client calls. By morning, updates and reports will be ready for your review.

For real-time collaboration on complex campaigns or urgent issues, our account managers can jump on calls during Eastern morning hours.

Do you monitor campaigns every day?

Yes. Our team measures performance data daily to improve campaigns and maximize budget efficiency. Bid adjustments, audience refinements, negative keyword additions, and creative rotation. You won’t have to worry about campaigns running on autopilot. We’re in the accounts every day, looking for ways to improve results.

Can your team work within my agency’s processes and systems?

Yes. Our team integrates directly into your project management and reporting tools, functioning like part of your in-house team. You don’t have to change how you operate to work with us. We learn your processes and fit into your existing systems.

Project tools:

  • Asana, Monday.com, ClickUp
  • Basecamp, Teamwork, Trello
  • Jira, Zoho, Notion, Airtable

Communication:

  • Microsoft Teams, Slack, Email, Google Chat

How will I communicate with my white label PPC team?

Daily communication over Slack, within your project management tool, and in recurring check-in calls. You’ll have a dedicated account manager who knows your clients and campaigns. Day-to-day updates happen asynchronously in your preferred tools. For bigger strategic conversations, we set up regular video calls to review performance and plan next steps.

You won’t have to chase updates. We flag issues before they become problems and keep you posted on every campaign. Your clients stay informed, and your business runs smoothly.

Will you get on calls with my clients?

No. We’re your backend team and stay off client calls.

E2M is your invisible white label partner. We handle PPC execution. You focus on client relationships, sales conversations, and the strategic stuff that builds your brand. Your clients see you as the expert delivering top-tier paid media results.

This protects your brand and keeps client relationships clean. You control the communication and the whole project experience. No confusion about who’s in charge.

If you need technical input for a client call, pass the question to us through your account manager, and you can share our answer as your team’s expertise.

Reporting and Pricing

How does reporting work?

We deliver fully white label PPC reports featuring your agency’s branding. Reports include key metrics like CTR, CPA, ROAS, and conversions, so you can share transparent performance updates with clients. You also get access to a custom reporting dashboard for real-time visibility into campaign performance.

Can you do reporting directly in my agency’s templates?

Yes. We can send unbranded reports or build them within your branded templates. We maintain 100% anonymity with your clients. If you have a specific format you use for client reporting, we’ll match it.

Can I set my own pricing for my clients?

Yes. You have full control over your pricing structure. We provide the services and support. How you bill your clients is up to you. Our flat monthly rates are designed to protect your margins so you can price profitably.

Can I manage multiple clients under one plan?

Yes. Our pricing is based on total ad spend across all accounts we manage for your agency, not per client. So if you have five clients each spending $1,000 on Google or Meta, your total monthly fee is based on the combined $5,000 in ad spend, not five separate charges.

What if my total ad spend exceeds $20,000 per month?

Our fee structure scales with your spend.

Monthly ad spendManagement fee
Up to $20,00010%
$20,001 – $100,0008%
$100,001 – $500,0007%
$500,000+Custom pricing

This tiered model rewards growth. As your clients’ spend increases, your margins improve.

What if I want to make changes to the services or scale up?

Our monthly services are flexible. Adjust or scale up as needed without being locked into a contract. If your client roster grows or you land a big account, we can add capacity quickly. If things slow down, you can scale back. The goal is to match your white label investment to your actual workload.

Why Partner with E2M for White Label PPC

How are you different from other white label PPC service providers?

Three things stand out when agencies compare E2M  to other options. No contracts, so you can scale your plan based on your pipeline without getting locked in. Deep expertise, with 13+ years in white label digital marketing, including SEO, content marketing, and AI SEO/ GEO Services. So we bring real strategy to audits, campaigns, and ongoing optimization, rather than just running ads on autopilot. Real communication, with responses within 12 hours during the workweek from someone who knows your account. Ghosting doesn’t happen here. 

These aren’t marketing lines. These aren’t marketing lines we put on the website. They’re the reason we maintain 98% client retention and have served 1100+ agencies over the years.

What makes E2M a trusted white label partner for agencies seeking PPC solutions?

13+ years working with agencies across the world, with most clients in the US, Canada, the UK, and Australia, as well as in countries as varied as New Zealand, Ireland, and Dubai. A team of 300+, including dedicated PPC specialists, copywriters, designers, and account managers, focused on white label paid media.

We get agency life: the pressure to deliver on time, the need to protect margins, and the importance of looking good for clients who are counting on you.

That’s why our PPC Reseller services help your agency expand capabilities and take on more PPC work without hiring full-time specialists or compromising quality. When you work with E2M, you get people who understand what’s on the line and genuinely care about your success as an agency.

Why do agencies choose white label PPC over building an in-house team?

Building in-house is expensive, slow, and risky for most agencies. Finding full-time PPC specialists with the right skills takes months of searching through candidates who often don’t pan out. Training and keeping them costs even more, and there’s always the risk they’ll leave for another opportunity.

White label PPC gives you specialized experts across every platform (Google Ads, Meta, LinkedIn, Local Service Ads) without that overhead or risk. You keep control of client relationships. We handle execution behind the scenes. Your agency’s capabilities grow fast, and you can scale based on actual demand rather than guessing what you’ll need next quarter.

1100+ agencies trust E2M as their white label PPC partner for exactly this reason.

Ready to Get Started?

Get answers to all your questions about white label PPC and paid media services from E2M.

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Khushbu from E2M — book a growth call to discuss white label services for your agency

Hi, I'm Khushbu at E2M.

Ready to grow your digital agency with a world-class white label team? Schedule a call today. We’ll talk through your needs and create a plan that fits your budget, then show you next steps on how to move forward.