1100+
Agencies
Served
13+
Years agency
experience
50 +
Digital Marketing Specialists
98%
Client
Retention
Every Major Paid Channel,
One White Label PPC Service Partner
As a full-service white label digital marketing partner, E2M provides specialized PPC management services for agencies to scale their paid media offering. We oversee every major paid advertising channel, so your agency delivers complete, performance-driven campaigns under your brand.
Google Ads
- Search Advertising
- Display & Remarketing Campaign
- Shopping & eCommerce Ads
- Performance Max
- Demand Gen Campaign
Meta Ads
- Facebook Ads
- Instagram Ads
- Messenger & Audience Network Ads
- Conversion & Lead Generation Campaigns
- Retargeting & Custom Audience Campaigns
Linkedin Ads
- Sponsored Posts &
Video Ads - Lead Generation Campaigns
- B2B campaigns targeting decision-makers
YouTube Ads
- In-Stream & Video Action Campaigns
- Video Retargeting
- Brand Awareness & Lead Campaigns
Microsoft Ads
- Microsoft (Bing) Search Ads
- Yahoo Search Ads (via Microsoft network)
- Dynamic Search Campaigns
Local Service & GEO Targeted Ads
- Google Local Services Ads (LSAs)
- Home Services & Legal Advertising
- Location-Targeted Paid Search
Our White Label PPC Services
E2M provides a full-service white label pay-per-click management service for agencies, covering strategy, campaign execution, optimization, and branded reporting across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Microsoft Ads, and other major paid media platforms.
Campaign Setup & Development
We build PPC campaigns from the ground up with the right structure, targeting, and tracking so your agency can launch campaigns with confidence.
- PPC strategy development and campaign planning
- Keyword research and competitor analysis
- Google Tag Manager and conversion tracking setup
- Google Ads call tracking integration
- Account structure development for scalable growth
- Campaign goal and conversion tracking configuration
- Search, Display, Shopping, and Paid Social campaign setup
- Ad copywriting and creative direction
- Audience targeting and retargeting setup
Ongoing PPC Account Management
Our team actively manages and monitors campaigns to maintain performance and ensure campaigns continue running efficiently.
- Daily and weekly campaign monitoring
- Budget pacing and spend management
- Bid strategy management
- Negative keyword analysis and management
- Dayparting and geo bid adjustments
- Display and video campaign management
- Campaign updates and platform adjustments
- Monthly performance updates
- Client-ready reporting dashboards
PPC Performance Optimization & CRO
Beyond management, our PPC specialists team continuously refines campaigns and landing experiences to improve conversion rates and maximize ROI.
- A/B testing for ads and creatives
- Audience refinement and segmentation optimization
- ROAS and CPA performance optimization
- CRO analysis & improvement recommendations
- Landing page UX and conversion recommendations
- High-converting PPC landing page design recommendations
- Conversion rate optimization (CRO) for paid campaigns
- Competitive analysis and performance benchmarking
- Strategic campaign scaling recommendations
White Label PPC Proposals & Sales Support
We help agencies win more PPC business with pre-sales support and ready-to-present proposals.
- Custom white label PPC proposals
- Conversion-focused proposal design
- Campaign scoping and budget planning
- Pre-sales PPC strategy support
- Sales enablement materials for agencies
- Platform and channel recommendations
- Ad spend forecasting and projected ROI modeling
- Objection handling guides and pitch support
- Branded client-ready reports for YouTube, LinkedIn, and Meta Ads
Why White Label PPC Services with E2M?
Our White Label PPC marketing services are built for agency owners who want to scale their digital marketing and paid media offerings without adding stress or uncertainty. We combine strategic oversight, dedicated PPC specialists, and performance-driven optimization to help you consistently deliver measurable PPC results at scale for your brand.
Tell us about your Agency’s Pay-Per-Click(PPC) Marketing needs.
How E2M Supports Your Digital Agency
Premium white label PPC services for a cost-effective flat rate.
Month-to-Month Agreements
360-Degree Support
Integrated with Your Workflow
Fast Turnarounds
Proactive Updates
Strict NDAs
What is the
E2M Black Label Standard?
What you get with our black label approach:
- High standards and attention to detail. Your team members and project managers learn your standards and your client’s brand preferences, then systematically stick to them. Ultra-clear documentation, rigorous training, and precise adherence to SOPs mean your work will get done the way you want it, even if team members change.
- We reach out first. You’ll always get regular project updates and support, with early warnings when something looks off.
- Strategic thinking included. Our team creates recommendations that help you deliver better results for clients.
- Your tools, your way. We adapt to whatever platform, software, and processes you use.
- A full suite of white label services. Web design and development, WordPress development, SEO, AI SEO/GEO, content writing, PPC & Meta ads, AI services, and fractional services: with E2M, you get them all in one place.
Our White Label PPC Service Process
From discovery to reporting, our proven white label PPC management process runs behind the scenes while your agency stays front and center.
Discovery
We analyze your client’s business, target audience, goals, and competitors to build the foundation for success.
PPC Audit
We’ll take a deep dive into any existing ad campaigns and performance data to find your client’s North Star.
Build the Campaign
Our PPC specialists map out a comprehensive campaign strategy and roadmap based on your client’s budget.
Test and Optimize
We analyze results daily under a microscope to find areas to continue to improve, driving increased website traffic and generating leads.
Reporting
You get client-ready branded performance reports, as if your agency created them.
Hear from Our Agency Clients
White Label PPC & Paid Media Pricing
Whether you need a full-service White Label PPC team or just an extra set of hands,
our plans scale with your agency’s needs.
Benifits you get in every plan:
Unlimited campaign and client management in every plan
- Keyword research
- Audience Targeting
- Google analytics
integration - Google Ads Call
Tracking - Bidding Strategy
- Competitor analysis
- Strategy Advert copywriting
- Conversion tracking setup
- Custom Reporting Setup
- Tracking Verification
- Landing Page
Recommendation - Google Tag Manager
Integration - Unlimited campaign
management included in every plan - Dedicated PPC specialists
supporting your campaigns
Need Custom Pricing?
As a growing agency, your PPC support needs aren’t always easy to define. We get it, and we’d love to help you create a plan that works for you.
Our one-time setup fee starts at $499 per website.>
White Label PPC FAQs
Understanding White Label PPC Services
What is white label PPC Services?
White label PPC services let your agency offer Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising under your own brand without managing campaigns yourself. E2M handles strategy, setup, optimization, and reporting. You stay the client-facing partner.
Your clients come to you for paid media. You own the relationship and set your own pricing. Our team builds and manages the campaigns behind the scenes. The finished work shows up ready to present as your own. You keep control of client relationships. We handle the daily grind of campaign management to the standards you expect.
Is there a difference between “PPC” and “paid media?”
Agency owners and media professionals often use PPC (pay-per-click) to refer to search advertising, where you pay when someone clicks your ad, typically through Google Ads or Microsoft Ads.
Paid media is the broader category that includes PPC plus social advertising (Meta, LinkedIn), video ads (YouTube), and other paid placements. When agencies say they need “white label PPC,” they often mean the full range. E2M covers both.
How does your white label PPC process work?
Our PPC experts work as an extension of your agency. You onboard the client. We take care of everything behind the scenes: account audits, campaign creation, daily optimizations, A/B testing, and reporting. You receive ready-to-send reports as if your agency wrote them, so your clients always see you as the expert.
Here’s the rhythm. You share the client brief and goals. We build the strategy and campaigns, then manage performance daily while keeping you updated. When it’s time to report, you get polished, branded documents ready to send. Your clients see a capable agency delivering results. You get the credit and the margin.
Will my clients know E2M is managing their ads?
No. Everything we do is completely white labeled. All deliverables, reports, and communications reflect your agency’s branding. Your clients see you as their full-service digital marketing partner.
We never contact your clients directly. There’s no E2M logo on reports, no mention of our company in any documentation. Many of our agency partners set up a white label email address for our team to use when accessing client accounts. Even backend activity looks like it’s coming from your staff.
We will never share or post your client work as our own.
How does white label PPC pricing compare to hiring in-house?
White label PPC partnerships usually cost 40-60% less than building the same capability in-house. You skip recruitment costs, benefits, training, and all the overhead that comes with running an in-house paid media team.
E2M charges a flat monthly rate, which means no surprises. You know what you’re spending, which makes it easy to price your PPC services profitably for clients.
Platforms and Services
What platforms do you manage?
We manage campaigns across Google Ads (Search, Display, Shopping, YouTube, and Performance Max), the Meta ecosystem (Facebook, Instagram, Messenger, and Audience Network), LinkedIn Ads, and Local Service Ads. You can offer a complete paid media solution to clients who want search, social, and local advertising under one roof.
Do you create ad creatives and copy?
Yes. Our US-based creative team develops visuals, ad copy, and messaging customized to your client’s audience and goals. We make sure every ad aligns with platform best practices and your client’s brand voice. That includes static images, carousels, and video assets for Meta, as well as responsive search ads and display creatives for Google.
Do you offer PPC landing page design?
Yes. We design landing pages tailored to your client’s objectives and brand. Our team handles competitive research, conversion optimization, and CTA best practices to turn traffic into leads or sales. Landing pages are part of our service offering, not an upsell.
Working with Your White Label Team
How quickly can you get started?
Once you sign up and complete your onboarding call, we can start within 24-48 hours. Work can often begin the same day. During that call, we learn about your agency, your typical client profiles, and how you like to work. Then we set up access and launch your first campaign. No drawn-out procurement process. We keep capacity available so we can move fast when you need us.
Your dedicated account manager will work directly with you on approving each charge. Your team will also provide pre-sales support to help you scope and estimate PPC projects, making it easier to build proposals you can markup and sell to your clients.
Will I work with the same PPC specialists on all my clients’ campaigns?
Consistency matters to us. That’s why we assign dedicated people to each agency partner. You won’t have to re-explain your preferences or client goals on every campaign. Our PPC specialists pick up on your agency’s style and what your clients expect.
Here’s how it works: You’ll have a dedicated Account Manager as a single point of contact. That account manager then coordinates the PPC specialists, copywriters, and designers according to our high standards and attention to detail.
Documentation, training, and precise adherence to SOPs take care of the rest; your campaigns will get managed the way you want.
For clients with consistent PPC work, we keep resources assigned for efficiency. Your account manager ensures all work is delivered at or above your standards and ours.
Over time, the benefits stack up. Campaigns move faster because there’s less ramp-up. Quality goes up because your team knows what “good” looks like for you. Communication gets easier because everyone’s already on the same page.
And if there’s ever a need to change your Project Manager or Account Manager, we handle the handoff so you don’t miss a beat. Imagine if your agency lost a key PM tomorrow. You’d be scrambling to recruit, hire, and train a replacement. We ensure that never happens to you by keeping things seamless.
What happens if I land several new PPC clients at once?
You crush a pitch… and suddenly six new PPC accounts need onboarding. For many agencies, that’s a scramble. For us, it’s just another Tuesday. With dedicated account managers, US-based copywriters, and 13+ years of agency experience, we’ve built our operations to onboard and manage multiple campaigns without missing a beat. You focus on closing deals. We make sure performance stays strong from day one.
How can our agency offer ChatGPT Ads and AI advertising services under our brand?
Agencies can start offering ChatGPT Ads and AI-driven advertising without building an in-house team by partnering with E2M. While direct ad placements within platforms like ChatGPT are still evolving, E2M helps agencies deliver results through a combination of PPC campaigns, AI SEO (GEO/AEO), structured data, and conversion-focused content.
Why should agencies care about ChatGPT Ads and AI-driven advertising now?
AI platforms are rapidly changing how users discover services, often replacing traditional search journeys with conversational answers. Platforms like ChatGPT are influencing buying decisions before users ever click on ads.
By partnering with E2M, agencies can stay ahead by combining white label PPC services with AI search optimization strategies, helping clients gain visibility, build trust, and capture high-intent leads across both paid media and AI-driven platforms.
What hours does your PPC team work?
Our team works on Indian Standard Time, with account managers available until 11 AM to 12 PM Eastern for overlap with your team in the mornings.
This creates a good rhythm for a PPC agency. Share feedback or requests when it’s morning for you. Our team works on optimizations while you focus on sales and client calls. By morning, updates and reports will be ready for your review.
For real-time collaboration on complex campaigns or urgent issues, our account managers can jump on calls during Eastern morning hours.
Do you monitor campaigns every day?
Yes. Our team measures performance data daily to improve campaigns and maximize budget efficiency. Bid adjustments, audience refinements, negative keyword additions, and creative rotation. You won’t have to worry about campaigns running on autopilot. We’re in the accounts every day, looking for ways to improve results.
Can your team work within my agency’s processes and systems?
Yes. Our team integrates directly into your project management and reporting tools, functioning like part of your in-house team. You don’t have to change how you operate to work with us. We learn your processes and fit into your existing systems.
Project tools:
- Asana, Monday.com, ClickUp
- Basecamp, Teamwork, Trello
- Jira, Zoho, Notion, Airtable
Communication:
- Microsoft Teams, Slack, Email, Google Chat
How will I communicate with my white label PPC team?
Daily communication over Slack, within your project management tool, and in recurring check-in calls. You’ll have a dedicated account manager who knows your clients and campaigns. Day-to-day updates happen asynchronously in your preferred tools. For bigger strategic conversations, we set up regular video calls to review performance and plan next steps.
You won’t have to chase updates. We flag issues before they become problems and keep you posted on every campaign. Your clients stay informed, and your business runs smoothly.
Will you get on calls with my clients?
No. We’re your backend team and stay off client calls.
E2M is your invisible white label partner. We handle PPC execution. You focus on client relationships, sales conversations, and the strategic stuff that builds your brand. Your clients see you as the expert delivering top-tier paid media results.
This protects your brand and keeps client relationships clean. You control the communication and the whole project experience. No confusion about who’s in charge.
If you need technical input for a client call, pass the question to us through your account manager, and you can share our answer as your team’s expertise.
Reporting and Pricing
How does reporting work?
We deliver fully white label PPC reports featuring your agency’s branding. Reports include key metrics like CTR, CPA, ROAS, and conversions, so you can share transparent performance updates with clients. You also get access to a custom reporting dashboard for real-time visibility into campaign performance.
Can you do reporting directly in my agency’s templates?
Yes. We can send unbranded reports or build them within your branded templates. We maintain 100% anonymity with your clients. If you have a specific format you use for client reporting, we’ll match it.
Can I set my own pricing for my clients?
Yes. You have full control over your pricing structure. We provide the services and support. How you bill your clients is up to you. Our flat monthly rates are designed to protect your margins so you can price profitably.
Can I manage multiple clients under one plan?
Yes. Our pricing is based on total ad spend across all accounts we manage for your agency, not per client. So if you have five clients each spending $1,000 on Google or Meta, your total monthly fee is based on the combined $5,000 in ad spend, not five separate charges.
What if my total ad spend exceeds $20,000 per month?
Our fee structure scales with your spend.
| Monthly ad spend | Management fee |
| Up to $20,000 | 10% |
| $20,001 – $100,000 | 8% |
| $100,001 – $500,000 | 7% |
| $500,000+ | Custom pricing |
This tiered model rewards growth. As your clients’ spend increases, your margins improve.
What if I want to make changes to the services or scale up?
Our monthly services are flexible. Adjust or scale up as needed without being locked into a contract. If your client roster grows or you land a big account, we can add capacity quickly. If things slow down, you can scale back. The goal is to match your white label investment to your actual workload.
Why Partner with E2M for White Label PPC
How are you different from other white label PPC service providers?
Three things stand out when agencies compare E2M to other options. No contracts, so you can scale your plan based on your pipeline without getting locked in. Deep expertise, with 13+ years in white label digital marketing, including SEO, content marketing, and AI SEO/ GEO Services. So we bring real strategy to audits, campaigns, and ongoing optimization, rather than just running ads on autopilot. Real communication, with responses within 12 hours during the workweek from someone who knows your account. Ghosting doesn’t happen here.
These aren’t marketing lines. These aren’t marketing lines we put on the website. They’re the reason we maintain 98% client retention and have served 1100+ agencies over the years.
What makes E2M a trusted white label partner for agencies seeking PPC solutions?
13+ years working with agencies across the world, with most clients in the US, Canada, the UK, and Australia, as well as in countries as varied as New Zealand, Ireland, and Dubai. A team of 300+, including dedicated PPC specialists, copywriters, designers, and account managers, focused on white label paid media.
We get agency life: the pressure to deliver on time, the need to protect margins, and the importance of looking good for clients who are counting on you.
That’s why our PPC Reseller services help your agency expand capabilities and take on more PPC work without hiring full-time specialists or compromising quality. When you work with E2M, you get people who understand what’s on the line and genuinely care about your success as an agency.
Why do agencies choose white label PPC over building an in-house team?
Building in-house is expensive, slow, and risky for most agencies. Finding full-time PPC specialists with the right skills takes months of searching through candidates who often don’t pan out. Training and keeping them costs even more, and there’s always the risk they’ll leave for another opportunity.
White label PPC gives you specialized experts across every platform (Google Ads, Meta, LinkedIn, Local Service Ads) without that overhead or risk. You keep control of client relationships. We handle execution behind the scenes. Your agency’s capabilities grow fast, and you can scale based on actual demand rather than guessing what you’ll need next quarter.
1100+ agencies trust E2M as their white label PPC partner for exactly this reason.