If you’ve been putting SEO to use, you know that Google’s algorithms are opaque, and measuring the value of your SEO efforts can be difficult for that reason. When it comes to links, what is the best way to determine how effective your link building strategy is? How should we decide between link opportunities? Which … Continue reading “Everything Link Metrics: Measure and Optimize Your Link Building Strategy”
How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter
The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter … Continue reading “How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter”
45 Industry Experts Share Advice on Content Marketing, SEO and Link Building
Sometimes 3 questions are all it takes to understand what marketing pros across various business niches are doing to up their game. We reached out to 45 founders, digital marketers, social media strategists, and content experts with just 3 questions: Which marketing channels (e.g. email, search) do social media work best with? What do you … Continue reading “45 Industry Experts Share Advice on Content Marketing, SEO and Link Building”
How Link Building Got These Major Brands Penalized – Part 1
In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of … Continue reading “How Link Building Got These Major Brands Penalized – Part 1”
What NOT TO DO while Link Building in 2016
All you link builders out there, get this: there are no new link building tips. There weren’t any last year, there aren’t any this year, and there won’t be any next year. Got it? Good. That out of the way, there are two types of flawed assumptions people make about link building: (1) Some think … Continue reading “What NOT TO DO while Link Building in 2016”
Stop Link Building and Start Content Marketing (for Real)
Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they … Continue reading “Stop Link Building and Start Content Marketing (for Real)”
4 More Unexpected Link Prospecting Tools and How to Use Them
We recently shared 5 link prospecting tools that most people wouldn’t think to use. It’s important to find the link prospects that your lower-tier competitors aren’t finding if you want to have any kind of competitive advantage. We’ve all been in this long enough to realize that content is only half the battle, and that … Continue reading “4 More Unexpected Link Prospecting Tools and How to Use Them”