Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for … Continue reading “10 Top-Notch Approaches to Demand Generation & Brand Awareness”
E2M Eagle’s Eye – 08 Aug 2014
Hey everyone! The Eagle is back after a looooong flight. And he is sorry for going dark without warning. Looks like this particular pigeon tried to take his place, but pigeons can never fly as high as eagles, can they? So without further ado, here is this week’s round-up… HTTPS as a ranking signal … Continue reading “E2M Eagle’s Eye – 08 Aug 2014”
E2M Eagle’s Eye – 20 Jun 2014
It’s Friday again and the Eagle is back. No, he’s not been kicking a ball around or flying over Brazil. He’s been hard at work getting the spiciest nuggets in search marketing for you! CRO and negative SEO received more than their usual share of attention the past week. Scroll (and click) away! Google … Continue reading “E2M Eagle’s Eye – 20 Jun 2014”
E2M Eagle’s Eye – 13 Jun 2014
What’s happening, folks? Matt Cutts announced another Payday Loan algo update at SMX Advanced that concluded in Seattle yesterday. Apart from that, there’s always a lot of news to keep up with in digital, social, search marketing and the like, but rest assured – the Eagle’s Eye takes it all in! Digital Marketing’s Massive … Continue reading “E2M Eagle’s Eye – 13 Jun 2014”
E2M Eagle’s Eye – 06 Jun 2014
The SAScon conference is on in Manchester, and Day 2 is well underway as we round up this week’s online marketing happenings. The Eagle is following up on topics that refuse to die down, including eBay, Facebook reach, and Vivint vs. Nest. 8 Types of Twitter Cards Businesses Are Using http://www.socialmediaexaminer.com/twitter-cards-types/ Are you using … Continue reading “E2M Eagle’s Eye – 06 Jun 2014”
E2M Eagle’s Eye – 30 May 2014
What’s happening, folks? The Eagle has brought back liberal sprinklings of UX, landing page and conversion optimization insights this week. A few leftovers from last week’s Panda update are here too. Go on and see what’s in store for you… How to Get One Million Views on SlideShare http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/ Jonathon Colman shares the story … Continue reading “E2M Eagle’s Eye – 30 May 2014”
E2M Eagle’s Eye – 23 May 2014
So Panda 4.0 is out and everyone and their dogs can’t stop talking about it. eBay took a nosedive and as a result, all our ecommerce clients moved up one place in the rankings. You guessed it – they were already above #25! This week we’re covering some discussions that you might be inclined to … Continue reading “E2M Eagle’s Eye – 23 May 2014”