20 Visual Content Marketing Tools to Engage Your Audience

A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate toward videos and other visual media types for information and entertainment, more and more marketers are incorporating visual content into their … Continue reading “20 Visual Content Marketing Tools to Engage Your Audience”

Is Interactive Content The Future of SEO?

SEO and SEM experts wholeheartedly agree there is a perceptible shift in the way we do SEO. Content has become more creative, socially shareable and PR-friendly as opposed to ’SEO-friendly’ keyword-stuffed articles that could have been as well the main dish on Thanksgiving. Perhaps one of the many popular companies who first broke free from … Continue reading “Is Interactive Content The Future of SEO?”

Tweetable Takeaways from Discussion on “Clickbait in Content Marketing and SEO”

For as long as we remember, clickbait has been the bane of a critical and distinguishing audience but a boon for marketers. Last Friday night, five industry experts – Ammon Johns, Dawn Anderson, Jan-Willem Bobbink, Tony Dimmock and our very own Rohan Ayyar – sat down for a round table discussion, courtesy SEMrush. Here’s a … Continue reading “Tweetable Takeaways from Discussion on “Clickbait in Content Marketing and SEO””

How Does AMP Fit Into Your SEO Strategy?

Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated … Continue reading “How Does AMP Fit Into Your SEO Strategy?”

E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd

Conducted under the aegis of the wildly popular NextBigWhat, Unpluggd has become one of India’s biggest and most awaited Tech and Startup conferences. This is where entrepreneurs, founders, product managers and marketers come together under one roof to share lessons, best practices and actionable insights. This year, Unpluggd is focusing heavily on the bigger aspects … Continue reading “E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd”

The Complete List Of Local SEO Tools (90+ Free and Paid Tools)

It has become extremely commonplace for modern-day businesses to have their own e-stores. What was once considered an accessory has now become a mandatory part of the business plan. Such is the power of an online store. Optimizing for local search engine results has now become an important element in the marketing strategy for online … Continue reading “The Complete List Of Local SEO Tools (90+ Free and Paid Tools)”

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