This Week in Marketing: Getting into the Specifics of Cause Marketing

Cause marketing is an interesting concept. On the surface, this term refers to the practice of a for-profit company working to benefit a nonprofit charity or supporting a social cause. When taking a closer look, the specifics of cause marketing are quite detailed. In this installment of This Week in Marketing, Sam and I decided … Continue reading “This Week in Marketing: Getting into the Specifics of Cause Marketing”

This Week in Marketing: Marketing to the Baby Boomers

We are living in fascinating times – said every philosopher ever…. But seriously, from a marketing standpoint, the past couple decades have arguably seen more change and development than in the rest of human history. The dawn of the internet and the age of constant connectedness have definitely overshadowed key advancements like the printing press … Continue reading “This Week in Marketing: Marketing to the Baby Boomers”

This Week in Marketing: How to Get the Creative Juices Flowing in Your Marketing Team

The imagination is a fascinating thing. It is one of the few remaining human capabilities that machines cannot fully mimic. It has the ability to turn mundane concepts into something truly extraordinary. We see this all the time in pop culture. If you know me personally, you probably know how much I love The Office. … Continue reading “This Week in Marketing: How to Get the Creative Juices Flowing in Your Marketing Team”

This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat

Many people (and businesses) assume that the approach for marketing to Canadians is very similar to marketing to Americans. On the surface level, this is an easy misconception. The people look similar, sound similar, and have a relatively similar outlook. But, when you dive into the specifics of how these two segments function as consumers, … Continue reading “This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat”

Game of Thrones Season 7 Special: Marketing Lessons from HBO

There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals … Continue reading “Game of Thrones Season 7 Special: Marketing Lessons from HBO”

Branding with Diwali: How Big Brands Are Cracking It

For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands … Continue reading “Branding with Diwali: How Big Brands Are Cracking It”

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