We live in an era of instant gratification where speed matters. When it comes to the web, it’s no surprise that faster-loading websites tend to do a lot better than their sluggish counterparts. However, web page loading speed is also a critical SEO factor. Since 2018, Google has started using speed as a ranking factor… Continue reading
How to Setup Google Analytics 4 (GA4) – A Complete Guide
Google Analytics 4 or GA4 is the next generation of Google Analytics launched by Google in Oct 2020. Unlike the old Universal Analytics properties, you can use the new GA4 for a website, an app, or both together. Using Google’s advanced machine learning models, GA4 delivers exceptional performance in tracking the latest market trends and customer… Continue reading
A Complete Local SEO Checklist for 2021 Homepage Optimization
Local SEO involves many, many different moving parts. In this post, we want to focus on one extremely important component in every local SEO campaign: the homepage. Your homepage is the nucleus of your online marketing activity. For companies that operate on a regional level, the homepage is the digital foundation of the business. To… Continue reading
How to Use SEMrush for Keyword Research | A Complete Guide
SEMrush is one of the most popular keyword research tools among SEOs all over the world. I personally find it extremely user-friendly for searching the right keywords and have been using it for some years now. This guide will help SEOs to learn how they can use SEMrush to its fullest potential for keyword research…. Continue reading
Is Operating with Remote Employees the Best Choice for Your Business Long-Term?
Many people have dreamed of the opportunity to be remote employees working from home – rather than go to the office five times a week. But, COVID-19 changed things for a lot of people. Before the pandemic, it was estimated that only about 7% of the workforce had the option to work from home. But… Continue reading
5 New Problems We May See In The Near Future Of Digital Marketing
The world as we know it has changed dramatically within the past eight months. Everything, from how we eat at restaurants to how we market our products, is undergoing a storm of revolution. But what does this mean for the future of digital marketing? COVID-19 has left us to consider what advertising problems we’re currently… Continue reading
Understanding Reactive Marketing: And How To Use It
Today, we want to talk about a trend in advertising that you might have heard whispers about reactive marketing. Although it might sound new and exciting, reactive marketing has been making waves for many years now, and it’s something that every content team should tap into at least occasionally. It’s the polar opposite of proactive… Continue reading