Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps

In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only … Continue reading “Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps”

Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty

Another one bites the dust. If you were born in the ‘80s, odds are you still know the Toys “R” Us jingle. It was the place to get toys, with no real competitors in sight. But, on September 19, Toys “R” Us filed for bankruptcy. Is Toys “R” Us dead? Not necessarily. Chapter 11 bankruptcy … Continue reading “Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty”

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