What exactly is brand awareness? It can be defined as how recognizable a brand is to a customer. It’s a vital part of driving purchases because people must be aware of what differentiates your brand’s products or services from competitors’ products or services. People won’t reliably purchase from you if they aren’t aware of how… Continue reading
Measuring Content Marketing ROI? Key Metrics You Must Know
When you begin any initiative within your company, you need a way to measure your return on investment. Otherwise, how can you tell if it’s successful or in need of reworking? While 72% B2B content marketers say that their company measures content marketing ROI, only 25% B2B content marketers feel that their team is proficient… Continue reading
How to Research Your Target Audience for Powerful Content Marketing strategy
“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading
How to Fix 500 Internal Server Errors on WordPress Websites
WordPress has over 75 million active websites today, which makes it one of the most popular website publishing platforms around. Although it’s user-friendly and fairly simple to use, it’s common to run into something known as an error code 500. Keep in mind that this isn’t just an issue WordPress sites face – any website… Continue reading
How to Optimize YouTube Videos for Voice Search
Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific… Continue reading
Why Link Building Will Always Be a Part of Content Marketing
Content marketing strategies are constantly evolving and adjusting to match trends in technology, as well as consumer expectations. However, through all the changes to SEO and content marketing, there’s one aspect that’s always remained more or less the same: the importance of link building. Link building, keyword optimization, and of course, high-quality content are the… Continue reading
The Insider’s Guide to Boosting E-A-T Score on Different Types of Web Pages
E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading