Cause marketing is an interesting concept. On the surface, this term refers to the practice of a for-profit company working to benefit a nonprofit charity or supporting a social cause. When taking a closer look, the specifics of cause marketing are quite detailed. In this installment of This Week in Marketing, Sam and I decided … Continue reading “This Week in Marketing: Getting into the Specifics of Cause Marketing”
This Week in Marketing: Marketing to the Baby Boomers
We are living in fascinating times – said every philosopher ever…. But seriously, from a marketing standpoint, the past couple decades have arguably seen more change and development than in the rest of human history. The dawn of the internet and the age of constant connectedness have definitely overshadowed key advancements like the printing press … Continue reading “This Week in Marketing: Marketing to the Baby Boomers”
Methods Search Engines May Be Using to Determine E-A-T
We recently discussed Google’s August 1st broad core algorithm update, and how to recover from it or take advantage of the changes. We pointed out that Google updated their publicly available search quality evaluator guidelines on July 20th, and that the changes to the guidelines were likely put to use in the core update. A major change to … Continue reading “Methods Search Engines May Be Using to Determine E-A-T”
This Week in Marketing: Translations in Marketing
The world is becoming more connected by the hour (some might even say by the minute). Perhaps the greatest aspect of technology is we can now communicate with people all over the world at the click of a button. Being as how we coordinate a team in both India and the United States here at … Continue reading “This Week in Marketing: Translations in Marketing”
This Week in Marketing: How to Get the Creative Juices Flowing in Your Marketing Team
The imagination is a fascinating thing. It is one of the few remaining human capabilities that machines cannot fully mimic. It has the ability to turn mundane concepts into something truly extraordinary. We see this all the time in pop culture. If you know me personally, you probably know how much I love The Office. … Continue reading “This Week in Marketing: How to Get the Creative Juices Flowing in Your Marketing Team”
E2M is Sponsoring the USUMMIT Digital Conference 2018 in Denver
It’s my pleasure to announce that E2M Solutions will be sponsoring the USUMMIT conference in Denver, CO for the second year in a row! The conference will take place in the heart of Denver at the Grand Hyatt Hotel from September 28th to the 30th. USUMMIT is masterminded by Ugurus, who are intent on hosting a conference to “transport you … Continue reading “E2M is Sponsoring the USUMMIT Digital Conference 2018 in Denver”
What Are LSI Keywords and How to Use Them to Boost Your SEO Results
SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are … Continue reading “What Are LSI Keywords and How to Use Them to Boost Your SEO Results”