If you are a local business owner, you have probably used the Google My Business (GMB) page. It is a must-have for improving local SEO. Google decided to turn things up a notch by adding the “Post” functionality to GMB. This means you can publish posts on-the-go using GMB Android and iOS apps or even … Continue reading “Google My Business Post: How We Helped Our Client Increase Website Traffic”
Google’s Biggest Search Algorithm Updates Of 2018
We’ve brought you a snapshot of the best and the biggest Google Search Algorithm Updates from 2018 in the below infographic. 2017 witnessed several noteworthy algorithm updates and changes and 2018 seems to be no different. Danny Sullivan of Google did declare that “We do some type of focused update nearly daily. A broad core … Continue reading “Google’s Biggest Search Algorithm Updates Of 2018”
This Week in Marketing: Branding a New Local Product
In one of the last installments of This Week in Marketing for 2018, Sam and I return to the studio to talk about branding with a couple of seasoned San Diego entrepreneurs. More specifically, we talk about what exactly goes into branding a new product. Our guests include Les Kollegian, branding expert from Jacob Tyler … Continue reading “This Week in Marketing: Branding a New Local Product”
This Week in Marketing: E-A-T, Pray, Love Your SEO Tactics
On the November 16th edition of This Week in Marketing, Sam and I return to the studio to discuss the topic that we at E2M have been covering in immense detail: E-A-T score following Google’s notorious August 1st update. For those who don’t know, E-A-T stands for: Expertise Authority Trustworthiness In this episode, we do not … Continue reading “This Week in Marketing: E-A-T, Pray, Love Your SEO Tactics”
10 SEO Tips for Local Maps Optimization to Help Your Business Be Found on Google
Local search is more popular than ever, with 82 percent of smartphone users regularly conducting “near me” searches, and more than a third of all searches have local intent, with 53% of them visiting a business found using local search within 48 hours. In order to make sure that your business is showing up for … Continue reading “10 SEO Tips for Local Maps Optimization to Help Your Business Be Found on Google”
Upgrading Your WordPress Website to PHP 7.2: Everything You Need To Know
PHP takes care of running internal functions and process database information for WordPress sites. Unfortunately, after December 2018, PHP will no longer offer critical security support and updates for some of the older versions of PHP. As a result, upgrading to PHP 7.2 becomes crucial. Source The picture, however, isn’t all roses. According to W3Tech, 78.9% … Continue reading “Upgrading Your WordPress Website to PHP 7.2: Everything You Need To Know”
How To Launch A Solid Microsite In 3 Days
Microsites allow you to break away from the feature creep of your primary site and create a space with a singular marketing goal. By stripping away the necessity for typical branding, navigation, and cross-promotion, a microsite provides you with remarkable clarity. In this guide, we explain how to build a microsite with concrete marketing goals … Continue reading “How To Launch A Solid Microsite In 3 Days”