One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO … Continue reading “6 Ways Local Businesses Can Use Local SEO to Boost Revenue During Peak Cycles”
How to Take GMB Insight to the Next Level with Google Data Studio
If you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret, … Continue reading “How to Take GMB Insight to the Next Level with Google Data Studio”
Top 55 Marketing Agencies Experts Reveal Which SEO Tactics Clicked for Them
SEO undergoes several changes on a continuous basis, which is why it makes sense to try and understand what works and what doesn’t. If you’re looking for new ways to attract more traffic to your website, increase your business’s visibility, and rank better on SERPs, you may want to harness the power of time-tested SEO … Continue reading “Top 55 Marketing Agencies Experts Reveal Which SEO Tactics Clicked for Them”
This Week in Marketing: How to Market Your New Book
In the mid-April edition of This Week in Marketing, Sam and I bring in Jeff Smith – author of I Am Net Worthy. This book focuses on providing practical financial advice to millennials. In this episode, we dive into the details of how to market a new book online – a task that is much … Continue reading “This Week in Marketing: How to Market Your New Book”
PWA (Progressive Web App) for WordPress sites – Without Coding
PWA (Progressive Web App) is a monumental shift that has been making giant waves across the tech world. If you have built anything for the web, chances are that the term PWA has crossed your path at one point or another. In recent years, the concept has picked up a great deal of steam among … Continue reading “PWA (Progressive Web App) for WordPress sites – Without Coding”
6 Years with E2M: 6 Most Important Life Lessons Learnt from Manish Dudharejia
Back in March 2013, I wasn’t sure if I’d made the right decision by joining E2M. Today, I’m still with E2M as Project Manager – Local SEO Campaigns. I was Local Search Specialist in 2016 when I wrote a post titled, 5 Indispensable Business Lessons. I’m still wondering how I spent 6 years in a job that … Continue reading “6 Years with E2M: 6 Most Important Life Lessons Learnt from Manish Dudharejia”
How to Boost the Organic Visibility of Category & Tag Pages for Local SEO-Businesses
All too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how … Continue reading “How to Boost the Organic Visibility of Category & Tag Pages for Local SEO-Businesses”