When you begin any initiative within your company, you need a way to measure your return on investment. Otherwise, how can you tell if it’s successful or in need of reworking? While 72% B2B content marketers say that their company measures content marketing ROI, only 25% B2B content marketers feel that their team is proficient… Continue reading

“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading

Content marketing strategies are constantly evolving and adjusting to match trends in technology, as well as consumer expectations. However, through all the changes to SEO and content marketing, there’s one aspect that’s always remained more or less the same: the importance of link building. Link building, keyword optimization, and of course, high-quality content are the… Continue reading

You’ve heard that “content is king” again and again, but if your audience isn’t actually seeing the content you produce, then it’s a waste. How you distribute and share your content is equally as important as the content itself, if not more important. With nearly 4.5 million blog posts being published each day, you’re competing… Continue reading

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is one of the most ambiguous topics in the SEO world. It is often the biggest conversation point to circulate after a major Google Core Update – especially in YMYL (Your Money Your Life) industries. But, how will you implement E-A-T to rank a content? Most of the insight we… Continue reading

If you’re new to the world of content production, you might not realize that there’s a big difference between branded and original forms of content. The question is, what is the difference, and why should you care when it comes to producing content for your company? Let’s look at how branded and non-branded content is… Continue reading

In this episode, Sam and I overview how to set-up and implement a content marketing strategy for your brand. Segment One begins by highlighting the value of setting realistic goals and KPIs. Avoid aiming for unreachable expectations and setting yourself up for failure by focusing on flashy stats and content buzz words. Your goals should… Continue reading