Knowledge is power, and I’m here to arm you with it. Let’s talk about what makes the content marketing industry tick with some solid facts and figures, and consider the implications. Use these facts as a jumping off point to build the best content marketing strategy in your industry, and refer back to it anytime … Continue reading “84 Facts You Didn’t Know About Content Marketing”

Over the past few years, content marketing has proven time and time again to be highly converting and profitable…if it is done correctly. Sadly, many teams get caught up in the struggles and obstacles along the way that they fail to make significant progress. In order for content marketing to make any impact, there are … Continue reading “5 Challenges Facing Tomorrow’s Content Marketer”

Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using … Continue reading “Content Marketing for Fashion E-Commerce Sites: Launch In 7 Steps”

I’m going to say it. The content marketing industry is too heavily obsessed with blog posts. Blog posts are a solid part of any content marketing strategy, but they’re not the only way to achieve results, and they arguably don’t even need to be central to it, either. A truly powerful content marketing strategy puts … Continue reading “Use These 4 Types of Content To Take Your Content Marketing To The Next Level”

When it comes to digital content promotion, e-books are clearly the dark horse. With over 5 million e-books available on Kindle alone, it’s safe to pronounce e-books the new alternative to print. Consumer e-books will generate almost $20 billion in revenue by the end of 2018. Which is why every marketer worth their salt is … Continue reading “22 Tactics To Help Promote Your E-Book”

The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very) … Continue reading “The Hidden Value of Content Creation in Brand Development”

Your email list is the only audience you truly own, and there’s only one time-tested strategy for building an email list: the lead generation asset. The mother of all lead generation assets is, of course, the good old fashioned e-book. There’s a lot that goes into making an e-book, and not a lot of guides … Continue reading “How to Create E-Books for Lead Generation: A 15-Step Guide”