Everyone knows how important it is for a brand to have a digital content strategy. Every year, business owners are fed stats making them believe they should start producing content yesterday. Here are some of the top ones we’ve been seeing in 2021: Marketing spend is predicted to grow by 14% in 2021 – Deloitte… Continue reading

Creating viral blogs is the goal of every content creator. By now, we all know what it means to “go viral” online. You publish an article or post something on social media, and suddenly, it’s being sent from person-to-person. If you play your cards right (and luck is on your side), the content can get… Continue reading

There have been many red flags in the past decade that indicate we need more content regulation to patrol the vast universe that exists within our internet. Children watching inappropriate content. Illegal use of social media. Political and social movements influenced by fake content. Criminals using video and audio as a platform to spread their… Continue reading

Content marketing is without a doubt one of the most popular and successful strategies for businesses across all industries. One study even showed that 90% of companies across the globe utilized digital content in some form! Now, as a content writer, the pressure is certainly on most of the time to constantly create brand new… Continue reading

Content marketing is perhaps the most common (and popular) tactic businesses across all industries utilize. Whether it is running an active blog or posting on social media, content is the way that most brands choose to get their messages across these days. This means that marketers are under extreme pressure to constantly produce and create… Continue reading

Content fatigue: it’s the stall in creativity that so many brands struggle with. We know that continuously creating new, interesting content is the best way to keep your brand alive – but what do you do when your fresh content ideas slow to a stall? If you feel like you’ve been creating content purely for… Continue reading

Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading