There have been many red flags in the past decade that indicate we need more content regulation to patrol the vast universe that exists within our internet. Children watching inappropriate content. Illegal use of social media. Political and social movements influenced by fake content. Criminals using video and audio as a platform to spread their… Continue reading

Content marketing is without a doubt one of the most popular and successful strategies for businesses across all industries. One study even showed that 90% of companies across the globe utilized digital content in some form! Now, as a content writer, the pressure is certainly on most of the time to constantly create brand new… Continue reading

Content marketing is perhaps the most common (and popular) tactic businesses across all industries utilize. Whether it is running an active blog or posting on social media, content is the way that most brands choose to get their messages across these days. This means that marketers are under extreme pressure to constantly produce and create… Continue reading

Content fatigue: it’s the stall in creativity that so many brands struggle with. We know that continuously creating new, interesting content is the best way to keep your brand alive – but what do you do when your fresh content ideas slow to a stall? If you feel like you’ve been creating content purely for… Continue reading

Now that we’re fully in the ‘20s, we can really take a step back to assess the best, most influential content marketing campaigns of the previous decade. What are the ads we’ll continue to remember? What were the revolutionary marketing tactics that we hold onto? We’ve rounded up ten of the top marketing campaigns that… Continue reading

COVID-19 didn’t just capture the global spotlight – it became the global spotlight. With economies in turmoil, businesses shut down, and a general sense of uncertainty, the light at the end of the tunnel seems to be getting further and further away. The good news (which seems to be in short supply these days), is… Continue reading

Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading