Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps

In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only … Continue reading “Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps”

Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty

Another one bites the dust. If you were born in the ‘80s, odds are you still know the Toys “R” Us jingle. It was the place to get toys, with no real competitors in sight. But, on September 19, Toys “R” Us filed for bankruptcy. Is Toys “R” Us dead? Not necessarily. Chapter 11 bankruptcy … Continue reading “Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty”

Is Your Content Marketing Aligned with Your Buyer Journey?

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading “Is Your Content Marketing Aligned with Your Buyer Journey?”

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7