How to Strategically Grow Your Influence with Thought Leadership Content

The advantages of establishing thought leadership in your business are quite clear. Nearly half of the B2B leaders surveyed for a joint study by Edelman and LinkedIn credit this kind of leadership as a deciding factor in seeking business from a certain firm. The study also found that nine out of ten business decision-makers agreed … Continue reading “How to Strategically Grow Your Influence with Thought Leadership Content”

Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively

With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and … Continue reading “Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively”