The advantages of establishing thought leadership in your business are quite clear. Nearly half of the B2B leaders surveyed for a joint study by Edelman and LinkedIn credit this kind of leadership as a deciding factor in seeking business from a certain firm. The study also found that nine out of ten business decision-makers agreed
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With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and
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