Q4 of 2017 was the first quarter in Facebook’s history to witness a drop in the number of people using the platform in North America. Facebook announced in January that overall usage had dropped by about 50 million hours a day, that daily North American visits had dropped from 185 million to 184 million, and… Continue reading

Facebook, as we know it, is about to see some MAJOR changes. Last week, Mark Zuckerberg made a huge announcement that will forever alter the way we view content on the famous white and blue network. The reasons for this overhaul stem from the controversy Facebook has attracted in recent years over content distribution, of… Continue reading

Facebook defines organic reach as ‘the total number of unique people who were shown your post through unpaid distribution’. Not very long ago, social media marketers noticed a steep drop in the number of followers viewing and/or interacting with their organic posts. To be specific, from the year 2012 to 2014, they noticed a 60%… Continue reading

This post was last updated in November, 2018 with 26 additional ideas about holiday campaigns and contests that engage audiences. Come Christmas and there’s magic in the air! One may exclaim that ‘tis the season to be jolly, but brands are probably thinking “’tis the time to start engaging customers by spreading some holiday cheer.”… Continue reading

By eclipsing 100 million users in 2015, Pinterest solidified itself as one of the top social media platforms in the world. With a growing number of people leaving their television behind, instead opting to spend time online, social media services are taking full advantage. Pinterest, in particular, finds itself in a unique spot. According to… Continue reading

The newest Instagram filter? Filtering out haters. Instagram reigns as one of the most popular social media platforms. With over 400 million active users, the app displays only photos and captions, and quickly won over celebrities, companies, and your average consumer. However, with all of that success comes a common Internet issue: trolls. Trolls are… Continue reading

If you’re thinking of making some videos for social media, YouTube may be the first platform that pops into your mind. But according to Reuters, Twitter has recently sweetened the deal for video creators, announcing recently on its blog that it would now pay individual video creators a share of the advertising revenue generated by… Continue reading