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Category: Online Branding

Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively

By Mansi Dhorda
Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively
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With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and

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6 Marketing Lessons from a Coffee Commercial

By Manish Dudharejia
6 Marketing Lessons from a Coffee Commercial
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The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a

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10 Top-Notch Approaches to Demand Generation & Brand Awareness

By Manish Dudharejia
10 Top-Notch Approaches to Demand Generation & Brand Awareness
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Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for

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