What exactly is brand awareness? It can be defined as how recognizable a brand is to a customer. It’s a vital part of driving purchases because people must be aware of what differentiates your brand’s products or services from competitors’ products or services. People won’t reliably purchase from you if they aren’t aware of how… Continue reading
Branding with Diwali: How Big Brands Are Cracking It
For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands… Continue reading
Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively
With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and… Continue reading
Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It
Search as we know it is changing. With Panda, the concept of site and domain quality over mechanistic keywords was born. And with Hummingbird, Google “smartened up” the search process by focusing on the intent of the search engine user rather than the exact words and phrases in the query! The focus for search engine… Continue reading
6 Marketing Lessons from a Coffee Commercial
The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a… Continue reading
10 Top-Notch Approaches to Demand Generation & Brand Awareness
Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for… Continue reading