Beauty and the Beast: A Quick Why & How of Content Creation for Marketers

Not another lecture extoling the virtues of useful, interesting, shareable content, you scream! Nope. Take it easy. I’m only trying to help here. Call it good or call it evil, thanks to the composition of search engines’ algorithms and hitherto-overused questionable marketing techniques, content creation is now an inseparable part of your digital marketing strategy. … Continue reading “Beauty and the Beast: A Quick Why & How of Content Creation for Marketers”

The 10 Best Alternatives to the Google AdWords Keyword Tool

Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to … Continue reading “The 10 Best Alternatives to the Google AdWords Keyword Tool”