WordPress has over 75 million active websites today, which makes it one of the most popular website publishing platforms around. Although it’s user-friendly and fairly simple to use, it’s common to run into something known as an error code 500. Keep in mind that this isn’t just an issue WordPress sites face – any website… Continue reading
How to Optimize YouTube Videos for Voice Search
Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific… Continue reading
Why Link Building Will Always Be a Part of Content Marketing
Content marketing strategies are constantly evolving and adjusting to match trends in technology, as well as consumer expectations. However, through all the changes to SEO and content marketing, there’s one aspect that’s always remained more or less the same: the importance of link building. Link building, keyword optimization, and of course, high-quality content are the… Continue reading
The Insider’s Guide to Boosting E-A-T Score on Different Types of Web Pages
E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading
The Essence of No-follow Links Is Changing: How Does it Impact Your SEO?
Up until recently, SEO experts understood that search engine bots would index the links with do-follow tags and ignore the links with no-follow tags. No-follow tags were used to hide the link from search engines, either for the benefit of the site or for Google’s own reasons. As a result, they wouldn’t pass on any… Continue reading
8 Biggest Local SEO Mistakes Restaurants Make with Their Websites
Since restaurants are one of the few businesses these days that do not operate primarily through e-commerce, they often overlook the importance of their website and SEO practices. However, on Google, the query “food near me” is one of the most popular – and 84% of people have admitted to entering in this search. Furthermore,… Continue reading
Content Distribution Strategy 101: A Marketers Guide
You’ve heard that “content is king” again and again, but if your audience isn’t actually seeing the content you produce, then it’s a waste. How you distribute and share your content is equally as important as the content itself, if not more important. With nearly 4.5 million blog posts being published each day, you’re competing… Continue reading