We have a very fun show today that focuses on San Diego’s own 2019 Art of Marketing conference! There is a multitude of benefits that come from mastering the art of marketing. Brands always want to be better known and companies desire to build marketing campaigns that keep their dream customers coming back for more…. Continue reading
6 Industry Changes That Will Impact SEO In 2019
The SEO industry and the industries that directly impact its future are in the midst of important changes. Smart SEOs need to stay on top of these and be prepared to adapt in the year ahead. A surprising number of posts covering what to expect from the industry in 2019 have regurgitated the same trends… Continue reading
Google My Business Mistakes in 2020 And How To Fix Them
Your Google My Business (GMB) listing and account are absolutely central to achieving success with local SEO. If you want customers to find you, especially new customers who aren’t just searching for your business name, you need a fleshed out and properly optimized GMB account. Unfortunately, many businesses make important mistakes with their GMB account… Continue reading
Google My Business Post: How We Helped Our Client Increase Website Traffic
If you are a local business owner, you have probably used the Google My Business (GMB) page. It is a must-have for improving local SEO. Google decided to turn things up a notch by adding the “Post” functionality to GMB. This means you can publish posts on-the-go using GMB Android and iOS apps or even… Continue reading
Google’s Biggest Search Algorithm Updates Of 2018
We’ve brought you a snapshot of the best and the biggest Google Search Algorithm Updates from 2018 in the below infographic. 2017 witnessed several noteworthy algorithm updates and changes and 2018 seems to be no different. Danny Sullivan of Google did declare that “We do some type of focused update nearly daily. A broad core… Continue reading
This Week in Marketing: Branding a New Local Product
In one of the last installments of This Week in Marketing for 2018, Sam and I return to the studio to talk about branding with a couple of seasoned San Diego entrepreneurs. More specifically, we talk about what exactly goes into branding a new product. Our guests include Les Kollegian, branding expert from Jacob Tyler… Continue reading
This Week in Marketing: E-A-T, Pray, Love Your SEO Tactics
On the November 16th edition of This Week in Marketing, Sam and I return to the studio to discuss the topic that we at E2M have been covering in immense detail: E-A-T score following Google’s notorious August 1st update. For those who don’t know, E-A-T stands for: Expertise Authority Trustworthiness In this episode, we do not… Continue reading