Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps

In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only … Continue reading “Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps”

E2M is Sponsoring the USUMMIT Digital Conference in Denver

Hello, Colorado! I’m excited to announce that E2M will be proudly sponsoring the USUMMIT conference to be held in Denver, CO from the 3rd to the 5th of November. Ugurus, the people behind USUMMIT, say that the goal of the conference is to help digital agencies “craft the winning blueprint” for their businesses. Now, boutique … Continue reading “E2M is Sponsoring the USUMMIT Digital Conference in Denver”

Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty

Another one bites the dust. If you were born in the ‘80s, odds are you still know the Toys “R” Us jingle. It was the place to get toys, with no real competitors in sight. But, on September 19, Toys “R” Us filed for bankruptcy. Is Toys “R” Us dead? Not necessarily. Chapter 11 bankruptcy … Continue reading “Amazon Will Finish Off Retailers Without a Strong Content Strategy: Toys “R” Us is Just One Casualty”

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – [email protected] reported that your Facebook … Continue reading “Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps”

  1. 1
  2. ...
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. ...
  11. 39