Facebook, as we know it, is about to see some MAJOR changes. Last week, Mark Zuckerberg made a huge announcement that will forever alter the way we view content on the famous white and blue network. The reasons for this overhaul stem from the controversy Facebook has attracted in recent years over content distribution, of … Continue reading “3 Predictions for How Businesses and Publishers Can Survive the Latest Facebook Algorithm Update”
22 Tactics To Help Promote Your E-Book
When it comes to digital content promotion, e-books are clearly the dark horse. With over 5 million e-books available on Kindle alone, it’s safe to pronounce e-books the new alternative to print. Consumer e-books will generate almost $20 billion in revenue by the end of 2018. Which is why every marketer worth their salt is … Continue reading “22 Tactics To Help Promote Your E-Book”
Google’s Biggest Search Algorithm Updates Of 2017
So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally … Continue reading “Google’s Biggest Search Algorithm Updates Of 2017”
How to Mine Your Blog for More Keyword Rankings and Traffic with SEMrush
As content marketers, we are constantly asking ourselves what we did well in each successful post. Once a piece of content goes live, it’s easy (and usual) to just start working on the next one without checking up too deeply on the analytics. When this is the case, we might miss the fact that the … Continue reading “How to Mine Your Blog for More Keyword Rankings and Traffic with SEMrush”
The Hidden Value of Content Creation in Brand Development
The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very) … Continue reading “The Hidden Value of Content Creation in Brand Development”
How to Create E-Books for Lead Generation: A 15-Step Guide
Your email list is the only audience you truly own, and there’s only one time-tested strategy for building an email list: the lead generation asset. The mother of all lead generation assets is, of course, the good old fashioned e-book. There’s a lot that goes into making an e-book, and not a lot of guides … Continue reading “How to Create E-Books for Lead Generation: A 15-Step Guide”
How to Optimize Your Website for Mobile SEO
Mobile Internet usage numbers have exploded, and there’s no looking back. Traffic for mobile data has grown 18-fold over the past five years. And in 2021, the number of mobile-connected devices is projected to surpass the world’s population – 11.6 billion – in a global population of 7.8 billion. By these numbers alone, it’s clear … Continue reading “How to Optimize Your Website for Mobile SEO”