Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity… Continue reading
4 Factors That Influence Your AdWords Campaign Budget
The first question clients ask when they come to us looking to start an AdWords campaign is how much they should be spending their budget. The answer is almost always: it depends. There are many different factors that go into a determining a budget and pre-emptive steps to take into consideration. If you are a… Continue reading
5 Simple Ways Beginners Can Beat the Competition at PPC
Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why… Continue reading
How to Make the Most of Facebook Interest Targeting
Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use… Continue reading
6 Reasons Your AdWords Campaigns Are Faltering
Running PPC ads is one of the most effective ways to generate traffic and boost sales. But many brands that use it don’t get the best out of it. Their AdWords campaigns struggle, dogged by poor ROI and weak, underwhelming results. In the end, the business is left wondering whether AdWords or PPC is even right for them. But… Continue reading