Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity … Continue reading “15 PPC Tips to Fuel Your Google AdWords Campaign Performance”

The first question clients ask when they come to us looking to start an AdWords campaign is how much they should be spending their budget. The answer is almost always: it depends. There are many different factors that go into a determining a budget and pre-emptive steps to take into consideration. If you are a … Continue reading “4 Factors That Influence Your AdWords Campaign Budget”

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why … Continue reading “5 Simple Ways Beginners Can Beat the Competition at PPC”

Running PPC ads is one of the most effective ways to generate traffic and boost sales. But many brands that use it don’t get the best out of it. Their AdWords campaigns struggle, dogged by poor ROI and weak, underwhelming results. In the end, the business is left wondering whether AdWords or PPC is even right for them. But … Continue reading “6 Reasons Your AdWords Campaigns Are Faltering”