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Category: Outreaching

By Manish Dudharejia

Running a Successful Link Building Campaign in 2014

Running a Successful Link Building Campaign in 2014

It’s been nearly two years since Google introduced Penguin. Nothing of that magnitude has been released since, and some are speculating that 2014 will bring with it the next major link penalty algorithm. Either way, Google has been continuously refining its techniques, and many link building tactics have tied off for all but the most… Continue reading

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By Manish Dudharejia

Don’t Stop Guest Blogging, Stop Guest Spamming

Don’t Stop Guest Blogging, Stop Guest Spamming

Ever since Rand Fishkin argued that link building was dying, to be replaced by link earning, a new wave of SEOs has emerged, warning us that guest blogging will be Google’s next target. James Finlayson argued, quite convincingly, that guest bloggers are sleepwalking their way toward future penalties. Garrett Moon even argued that guest posting… Continue reading

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By Manish Dudharejia

A Comprehensive Guide to Working with Influential Bloggers

A Comprehensive Guide to Working with Influential Bloggers

As content marketing climbs to the top of the “what works” ladder for any and every brand, the need to acquire high quality content surrounding one’s brand is crucial. Not only the need for content from a brand itself, but about brands from an outside source. This is where the need for influential bloggers is… Continue reading

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By Manish Dudharejia

The Ultimate Guide to Using Twitter for Influencer Outreach

The Ultimate Guide to Using Twitter for Influencer Outreach

Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe? Or how about this. You are at a cocktail party and a stranger comes up to… Continue reading

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