Unless you’ve been living on a deserted island for the past few years, it should come as no shock that the age of video has fully engulfed the marketing world. Some studies suggest that by 2020, video content will account for more than 80% of all online consumer traffic. In the United States alone, this … Continue reading “How Traditional Content Writers Can Thrive in a Video-Centric Marketing World”

Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and … Continue reading “How to Boost Your Lead Generation Campaigns Using Video Marketing”