Google Analytics 4 or GA4 is the next generation of Google Analytics launched by Google in Oct 2020. Unlike the old Universal Analytics properties, you can use the new GA4 for a website, an app, or both together. Using Google’s advanced machine learning models, GA4 delivers exceptional performance in tracking the latest market trends and customer… Continue reading
How to Use SEMrush for Keyword Research | A Complete Guide
SEMrush is one of the most popular keyword research tools among SEOs all over the world. I personally find it extremely user-friendly for searching the right keywords and have been using it for some years now. This guide will help SEOs to learn how they can use SEMrush to its fullest potential for keyword research…. Continue reading
Open AI GPT-3 and SEO: 4 Things Marketers Should be Prepared For
Artificial intelligence is (without a doubt) one of the most transformative and momentous advancements of the modern age. For marketers, the use of AI, machine learning, and predictive technology has been a gamechanger – and the latest GPT autocomplete tool is certainly no exception. Marketers have been finding multiple ways to integrate AI into their… Continue reading
How to do Keyword Research like a Pro: An Advanced Guide
Keyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then… Continue reading
The Insider’s Guide to Boosting E-A-T Score on Different Types of Web Pages
E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading
The Essence of No-follow Links Is Changing: How Does it Impact Your SEO?
Up until recently, SEO experts understood that search engine bots would index the links with do-follow tags and ignore the links with no-follow tags. No-follow tags were used to hide the link from search engines, either for the benefit of the site or for Google’s own reasons. As a result, they wouldn’t pass on any… Continue reading
How To Change Web Hosts Without Affecting SEO
The number of internet users increased to 4.1 billion in January, 2019 from 3.42 billion users in 2016. With so much traffic around, marketers constantly upgrade search engine optimization techniques to attract maximum users to their websites. The incorporation of the right SEO technique also plays a key role in boosting SERP ranking for websites…. Continue reading