Although marketers have searched high and low for the secret formula that ensures top SERPs rankings, it simply does not exist. However, at the core, SEO strategies always rely on keyword inclusion. In general, the more matching keywords that your content has to a search query, the higher it should rank. Right? If only it … Continue reading “How Content Keyword Density Effects Your SEO (And How to Improve Yours)”

The SEO industry and the industries that directly impact its future are in the midst of important changes. Smart SEOs need to stay on top of these and be prepared to adapt in the year ahead. A surprising number of posts covering what to expect from the industry in 2019 have regurgitated the same trends … Continue reading “6 Industry Changes That Will Impact SEO In 2019”

SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are … Continue reading “What Are LSI Keywords and How to Use Them to Boost Your SEO Results”

More recently, Google Search by Voice has witnessed a rapid surge in popularity.  In fact, nearly 50% of all searches will be voice searches by 2020. However, compared to the traditional typed-search, Google displays the voice search results relatively differently. Therefore, it is necessary to learn how Google Voice works and how to optimize for … Continue reading “How to Optimize for Google Voice Search and Get Extra Website Traffic”

At this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company … Continue reading “The Beginner’s Guide to Behavior Section in Google Analytics”

As Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities … Continue reading “A Comprehensive Guide To Schema Markup For E-Commerce”