We all know what SEO is and how it works for websites. We also know what is a heading. But, did you know that SEO and Heading tags can overlap? So, how exactly are they related? In this guide, we’ll understand: What are heading tags? How to do heading tag audit? How to use a … Continue reading “How to Write Heading Tags – The Ultimate Guide”
SEO for Events – How to Rank in Google Events Search Results
Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers … Continue reading “SEO for Events – How to Rank in Google Events Search Results”
45 Industry Experts Share Advice on Content Marketing, SEO and Link Building
Sometimes 3 questions are all it takes to understand what marketing pros across various business niches are doing to up their game. We reached out to 45 founders, digital marketers, social media strategists, and content experts with just 3 questions: Which marketing channels (e.g. email, search) do social media work best with? What do you … Continue reading “45 Industry Experts Share Advice on Content Marketing, SEO and Link Building”
Is Interactive Content The Future of SEO?
SEO and SEM experts wholeheartedly agree there is a perceptible shift in the way we do SEO. Content has become more creative, socially shareable and PR-friendly as opposed to ’SEO-friendly’ keyword-stuffed articles that could have been as well the main dish on Thanksgiving. Perhaps one of the many popular companies who first broke free from … Continue reading “Is Interactive Content The Future of SEO?”
How Does AMP Fit Into Your SEO Strategy?
Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated … Continue reading “How Does AMP Fit Into Your SEO Strategy?”
Is There Such A Thing As “Cheap” SEO?
SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot … Continue reading “Is There Such A Thing As “Cheap” SEO?”
Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It
Search as we know it is changing. With Panda, the concept of site and domain quality over mechanistic keywords was born. And with Hummingbird, Google “smartened up” the search process by focusing on the intent of the search engine user rather than the exact words and phrases in the query! The focus for search engine … Continue reading “Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It”