Did you know that Google has been the leading search engine for over a decade? As of July 2022, Google had a market share of around 83%. That’s huge! How did Google manage to stay at the top for so many years? Google provides the most relevant and reliable results consistently. This commitment has helped
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Google Analytics 4 or GA4 is the next generation of Google Analytics launched by Google in Oct 2020. Unlike the old Universal Analytics properties, you can use the new GA4 for a website, an app, or both together. Using Google’s advanced machine learning models, GA4 delivers exceptional performance in tracking the latest market trends and customer
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SEMrush is one of the most popular keyword research tools among SEOs all over the world. I personally find it extremely user-friendly for searching the right keywords and have been using it for some years now. This guide will help SEOs to learn how they can use SEMrush to its fullest potential for keyword research.
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Artificial intelligence is (without a doubt) one of the most transformative and momentous advancements of the modern age. For marketers, the use of AI, machine learning, and predictive technology has been a gamechanger – and the latest GPT autocomplete tool is certainly no exception. Marketers have been finding multiple ways to integrate AI into their
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Keyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then
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E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that
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