Artificial intelligence is (without a doubt) one of the most transformative and momentous advancements of the modern age. For marketers, the use of AI, machine learning, and predictive technology has been a gamechanger – and the latest GPT autocomplete tool is certainly no exception. Marketers have been finding multiple ways to integrate AI into their… Continue reading

Keyword research has been the main part of the SEO ever since SEO came into existence. Keyword research strategies have changed and evolved over time with changing SEO trends and Google Algorithm Updates but they still hold the same importance over the years and will be holding it in the coming years. I have tried… Continue reading

E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading

Up until recently, SEO experts understood that search engine bots would index the links with do-follow tags and ignore the links with no-follow tags. No-follow tags were used to hide the link from search engines, either for the benefit of the site or for Google’s own reasons. As a result, they wouldn’t pass on any… Continue reading

The number of internet users increased to 4.1 billion in January, 2019 from 3.42 billion users in 2016. With so much traffic around, marketers constantly upgrade search engine optimization techniques to attract maximum users to their websites. The incorporation of the right SEO technique also plays a key role in boosting SERP ranking for websites…. Continue reading

These days, people turn to search engines for answers more than anything else. In fact, more than 90% of online experiences begin with a search! In today’s highly competitive legal market, a strong SEO strategy is critical for making online connections and driving in leads. According to the Findlaw Consumer Legal Needs report, only 30% of… Continue reading

Although marketers have searched high and low for the secret formula that ensures top SERPs rankings, it simply does not exist. However, at the core, SEO strategies always rely on keyword inclusion. In general, the more matching keywords that your content has to a search query, the higher it should rank. Right? If only it… Continue reading