SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are … Continue reading “What Are LSI Keywords and How to Use Them to Boost Your SEO Results”
5 Ways to Get the Best Product Page Content for Ecommerce Website
If you are doing SEO for ecommerce website, you may well know that product pages are notoriously difficult to rank in the search results. Search engines tend to prefer the kind of informational, text-heavy content that addresses more comprehensive questions, while product pages often focus on quickly communicating what a product is good for and … Continue reading “5 Ways to Get the Best Product Page Content for Ecommerce Website”
This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat
Many people (and businesses) assume that the approach for marketing to Canadians is very similar to marketing to Americans. On the surface level, this is an easy misconception. The people look similar, sound similar, and have a relatively similar outlook. But, when you dive into the specifics of how these two segments function as consumers, … Continue reading “This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat”
What Is Google’s August 1 Broad Core Algorithm Update, and How To Recover From It
On August 1st, 2018, Google officially confirmed that there was a broad core algorithm update during the previous week via the @searchliaison twitter account: Judging by the ranking fluctuations as measured by Mozcast, the algorithm roll out likely began on July 31st: According to Danny Sullivan, we can estimate that the algorithm completed rolling out … Continue reading “What Is Google’s August 1 Broad Core Algorithm Update, and How To Recover From It”
The Step by Step Guide to Building an E-Commerce Marketing Strategy
No two e-commerce brands are the same, and this is by necessity. Two otherwise identical brands will ultimately end up competing on price alone, with one of the two ultimately going extinct, or at least losing the vast majority of the market share. Sharing specific tactics and strategies can be incredibly useful in this industry, … Continue reading “The Step by Step Guide to Building an E-Commerce Marketing Strategy”
How to Strategically Grow Your Influence with Thought Leadership Content
The advantages of establishing thought leadership in your business are quite clear. Nearly half of the B2B leaders surveyed for a joint study by Edelman and LinkedIn credit this kind of leadership as a deciding factor in seeking business from a certain firm. The study also found that nine out of ten business decision-makers agreed … Continue reading “How to Strategically Grow Your Influence with Thought Leadership Content”
How to Migrate Your Adobe BC Website to WordPress
“End of Life” is a term that rarely gets thrown around in the web development industry. But when it does, these words can make your heart skip a beat, especially Adobe BC partners. That’s what happened when, on March 26th, 2018, Adobe announced in these exact words that they are shutting down the Adobe Business … Continue reading “How to Migrate Your Adobe BC Website to WordPress”