How to Make the Most of Facebook Interest Targeting

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use … Continue reading “How to Make the Most of Facebook Interest Targeting”

How to Boost Your Lead Generation Campaigns Using Video Marketing

Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and … Continue reading “How to Boost Your Lead Generation Campaigns Using Video Marketing”

How Link Building Got These Major Brands Penalized – Part 1

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of … Continue reading “How Link Building Got These Major Brands Penalized – Part 1”

Local Search Challenges of 2016 Explained by 10 Industry Experts

Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when … Continue reading “Local Search Challenges of 2016 Explained by 10 Industry Experts”

Is There Such A Thing As “Cheap” SEO?

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot … Continue reading “Is There Such A Thing As “Cheap” SEO?”

3 Unique Business Functions to Try Using Your Social Networks in 2016

Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business … Continue reading “3 Unique Business Functions to Try Using Your Social Networks in 2016”

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