Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and… Continue reading
How To Use Competitive Analysis To Boost Your Content Marketing Strategy
There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are… Continue reading
The Ultimate Guide to Content Marketing For SaaS Business
In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared… Continue reading
The Most Important Google Search Algorithm Updates Of 2015
Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their… Continue reading
How To Create A Content Marketing Strategy That Fits Your Audience
You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in… Continue reading
How to Bag (And Keep) Large SEO / Digital Marketing Contracts
So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good… Continue reading
The Most Important Google Search Algorithm Updates/Changes Of 2014
E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and… Continue reading