The world as we know it has changed dramatically within the past eight months. Everything, from how we eat at restaurants to how we market our products, is undergoing a storm of revolution. But what does this mean for the future of digital marketing? COVID-19 has left us to consider what advertising problems we’re currently… Continue reading
Understanding Reactive Marketing: And How To Use It
Today, we want to talk about a trend in advertising that you might have heard whispers about reactive marketing. Although it might sound new and exciting, reactive marketing has been making waves for many years now, and it’s something that every content team should tap into at least occasionally. It’s the polar opposite of proactive… Continue reading
Open AI GPT-3 and SEO: 4 Things Marketers Should be Prepared For
Artificial intelligence is (without a doubt) one of the most transformative and momentous advancements of the modern age. For marketers, the use of AI, machine learning, and predictive technology has been a gamechanger – and the latest GPT autocomplete tool is certainly no exception. Marketers have been finding multiple ways to integrate AI into their… Continue reading
The Beginner’s Guide To Google Data Studio For 2021 & Beyond
Digital marketing is becoming increasingly data-driven. However, data makes the most sense when you can easily read, understand, and share it. Visualization plays a critical role in presenting a complex set of data to your clients and stakeholders in an easy-to-understand manner. Google Data Studio is one of the best tools that can help you… Continue reading
The Recipe And Ingredients To Making Viral Blogs
Creating viral blogs is the goal of every content creator. By now, we all know what it means to “go viral” online. You publish an article or post something on social media, and suddenly, it’s being sent from person-to-person. If you play your cards right (and luck is on your side), the content can get… Continue reading
Will Stricter Content Regulation Impact Your Next Marketing Plan?
There have been many red flags in the past decade that indicate we need more content regulation to patrol the vast universe that exists within our internet. Children watching inappropriate content. Illegal use of social media. Political and social movements influenced by fake content. Criminals using video and audio as a platform to spread their… Continue reading
4 Tips I Use As A Creative Content Marketer To Improve My Writing Skills
Content marketing is without a doubt one of the most popular and successful strategies for businesses across all industries. One study even showed that 90% of companies across the globe utilized digital content in some form! Now, as a content writer, the pressure is certainly on most of the time to constantly create brand new… Continue reading