We’ll be upfront: we wish this was an easier topic to discuss. We would love for there to be quick definitions for these two terms and we could send you on your way with a strong understanding after just a few sentences. Unfortunately, that’s not the case. Content marketing and paid advertising are both constantly… Continue reading
This Week in Marketing: Marketing In The Travel & Hospitality Industry
In this episode, Cory Falter from LURE Agency, Sam and I discuss the digital strategies within the travel and hospitality industry. Segment One Segment one dives into Cory Falter’s perspective on marketing in the T + H space. Cory discusses some of the challenges travel and hospitality companies come across in marketing. The key to… Continue reading
This Week in Marketing: How Service Providers Can Start A Content Marketing Strategy From Scratch – Part 2
We pick back up on our conversation about content strategy this week as we discuss how service providers can utilize them to their advantage. Sam and I also cover content distribution and analysis. We left off last discussing ways to get creative with content production and constructing an optimal content calendar. Segment One: Sam and… Continue reading
Adobe Business Catalyst Alternatives: A Comparative Analysis
Adobe’s ‘End of Life’ announcement for its Business Catalyst (Adobe BC) platform – scheduled for March 26th, 2021 – has shaken the business world. Many who relied on this robust website hosting platform are scrambling to find the right adobe business catalyst alternatives to migrate to. However, the search for the perfect content management system… Continue reading
This Week in Marketing: The Importance of In-store Brand Experience
In this episode of This Week in Marketing, Sam and I welcome my sister, Jessie Svec – formerly of American Eagle Outfitters. At American Eagle’s headquarters, Jessie was the Senior Visual Coordinator – she acted as the bridge between the visual content team and the creative conceptual team to make American Eagle’s brand experience come… Continue reading
10 Lessons to Learn from Optimizing Google My Business
Your Google My Business – or just GMB – page is one of the key pieces to the local SEO puzzle, and one could argue that it is one of the most powerful marketing tools that is available for every type of company. A GMB account makes it much easier for Google’s algorithm to “understand”… Continue reading
How to Use Content Marketing for Brand Storytelling?
The concept of a brand is something that is perceived as almost subconsciously. For example, when you think of a brand name like Apple, Coca Cola, Toyota, or Gucci, you probably have images and word associations that instantly pop into your mind. For Apple, you will think of its products like the iPhone or MacBook…. Continue reading