Content marketing strategies are constantly evolving and adjusting to match trends in technology, as well as consumer expectations. However, through all the changes to SEO and content marketing, there’s one aspect that’s always remained more or less the same: the importance of link building. Link building, keyword optimization, and of course, high-quality content are the… Continue reading
The Insider’s Guide to Boosting E-A-T Score on Different Types of Web Pages
E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading
The Essence of No-follow Links Is Changing: How Does it Impact Your SEO?
Up until recently, SEO experts understood that search engine bots would index the links with do-follow tags and ignore the links with no-follow tags. No-follow tags were used to hide the link from search engines, either for the benefit of the site or for Google’s own reasons. As a result, they wouldn’t pass on any… Continue reading
8 Biggest Local SEO Mistakes Restaurants Make with Their Websites
Since restaurants are one of the few businesses these days that do not operate primarily through e-commerce, they often overlook the importance of their website and SEO practices. However, on Google, the query “food near me” is one of the most popular – and 84% of people have admitted to entering in this search. Furthermore,… Continue reading
Content Distribution Strategy 101: A Marketers Guide
You’ve heard that “content is king” again and again, but if your audience isn’t actually seeing the content you produce, then it’s a waste. How you distribute and share your content is equally as important as the content itself, if not more important. With nearly 4.5 million blog posts being published each day, you’re competing… Continue reading
How To Implement E-A-T Within Your Content to Rank Higher on Organic Search Results
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is one of the most ambiguous topics in the SEO world. It is often the biggest conversation point to circulate after a major Google Core Update – especially in YMYL (Your Money Your Life) industries. But, how will you implement E-A-T to rank a content? Most of the insight we… Continue reading
How To Change Web Hosts Without Affecting SEO
The number of internet users increased to 4.1 billion in January, 2019 from 3.42 billion users in 2016. With so much traffic around, marketers constantly upgrade search engine optimization techniques to attract maximum users to their websites. The incorporation of the right SEO technique also plays a key role in boosting SERP ranking for websites…. Continue reading