There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals … Continue reading “Game of Thrones Season 7 Special: Marketing Lessons from HBO”
54+ Local SEO Experts Share Insights on Local Search and Link Outreach
The significance of SEO and its impact on the foundation of our online presence is well-known. For a business to succeed on the online platform, having a solid SEO strategy is a must. As long as there are websites competing for visibility and increased traffic, SEO will continue to be an integral part of online … Continue reading “54+ Local SEO Experts Share Insights on Local Search and Link Outreach”
15 PPC Tips to Fuel Your Google AdWords Campaign Performance
Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity … Continue reading “15 PPC Tips to Fuel Your Google AdWords Campaign Performance”
Top Turk of the Month: Anita Campbell
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. Founder, CEO and Publisher of Small Business Trends LLC, Anita Campbell also manages a number of other related online communities, … Continue reading “Top Turk of the Month: Anita Campbell”
5 Ways to Increase Efficiency in Content Production
As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading “5 Ways to Increase Efficiency in Content Production”
Is Your Content Marketing Aligned with Your Buyer Journey?
Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading “Is Your Content Marketing Aligned with Your Buyer Journey?”
Are You Measuring These Critical Content Metrics?
Content marketing is everywhere. Going an entire day without being exposed to some form or another would be nearly impossible. In fact, over 70 percent of businesses plan on producing more content this year, as per a GetResponse study. As most businesses know, authentic content can be one of the most powerful weapons in the … Continue reading “Are You Measuring These Critical Content Metrics?”