Everyone knows how important it is for a brand to have a digital content strategy. Every year, business owners are fed stats making them believe they should start producing content yesterday. Here are some of the top ones we’ve been seeing in 2021: Marketing spend is predicted to grow by 14% in 2021 – Deloitte
... Continue reading
The web designing industry is showing no signs of slowing down. With digitalization going into overdrive during the pandemic, the demand for web design services has shot up. The web design services market in the US alone reached a whopping $40.8 billion in 2021, registering faster growth than the overall technology sector. This rapid growth means more
... Continue reading
We live in an era of instant gratification where speed matters. When it comes to the web, it’s no surprise that faster-loading websites tend to do a lot better than their sluggish counterparts. However, web page loading speed is also a critical SEO factor. Since 2018, Google has started using speed as a ranking factor
... Continue reading
Google Analytics 4 or GA4 is the next generation of Google Analytics launched by Google in Oct 2020. Unlike the old Universal Analytics properties, you can use the new GA4 for a website, an app, or both together. Using Google’s advanced machine learning models, GA4 delivers exceptional performance in tracking the latest market trends and customer
... Continue reading
Local SEO involves many, many different moving parts. In this post, we want to focus on one extremely important component in every local SEO campaign: the homepage. Your homepage is the nucleus of your online marketing activity. For companies that operate on a regional level, the homepage is the digital foundation of the business. To
... Continue reading
SEMrush is one of the most popular keyword research tools among SEOs all over the world. I personally find it extremely user-friendly for searching the right keywords and have been using it for some years now. This guide will help SEOs to learn how they can use SEMrush to its fullest potential for keyword research.
... Continue reading