Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading
How to Migrate Your Adobe BC Website to Webflow
The ‘End of Life’ announcement by Adobe Business Catalyst has made it clear that businesses will now have to look for an alternative platform to build and manage their websites from 20th March 2021. While many website owners have already started the process of migration, there are many that are still looking for a viable… Continue reading
How To Migrate Your Adobe BC Website To DUDA
The ‘End of Life’ announcement by Adobe BC did throw a spanner in the works for many businesses. Since Adobe BC is a very reliable website building and hosting platform, it gained its reputation as one of the most popular choice for businesses globally. However, with the announcement of termination with effect from 20th March… Continue reading
Google’s Biggest Search Algorithm Updates Of 2019
2019 was another big year for Google search algorithm updates. Year after year, we see the search engine giant refine itself to become more “user-centric”. Google search ranking algorithms are a complex, versatile, and famously mysterious system that is constantly evolving to match the best results to search queries. Over the past year, we’ve seen… Continue reading
How to Migrate Your Adobe BC Website to Treepl CMS
Ever since the End of Life announcement made by Adobe Business Catalyst on 26th March 2018, businesses have been looking for a suitable adobe business catalyst alternative for their websites. Since the scheduled date is 20th March 2021, it is about time to start to process of migration for your website to ensure a smooth… Continue reading
A Complete Keyword Research Guide for SEOs: Strategies + Tools
Keyword research has been the main part of the SEO ever since SEO came into existence. Keyword research strategies have changed and evolved over time with changing SEO trends and Google Algorithm Updates but they still hold the same importance over the years and will be holding it in the coming years. I have tried… Continue reading
Content Marketing Vs Paid Advertising: Which One Your Business Needs In 2020?
We’ll be upfront: we wish this was an easier topic to discuss. We would love for there to be quick definitions for these two terms and we could send you on your way with a strong understanding after just a few sentences. Unfortunately, that’s not the case. Content marketing and paid advertising are both constantly… Continue reading