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Blog Post

How to Create Engaging Google Web Stories? A Comprehensive Guide

By Bansi Palan
How to Create Engaging Google Web Stories? A Comprehensive Guide
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Storytelling is the most powerful way to present your ideas and opinions, and social media stories rule the digital era today. It helps you maintain and increase engagement with followers and consumers but have you ever heard about Google Web Stories?

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The Biggest Google Search Algorithm Updates of 2022

By Jahnavi Desai
The Biggest Google Search Algorithm Updates of 2022
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Did you know that Google has been the leading search engine for over a decade? As of July 2022, Google had a market share of around 83%. That’s huge! How did Google manage to stay at the top for so many years? Google provides the most relevant and reliable results consistently. This commitment has helped

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3 Key Factors Digital Agency Owners Need to Consider While Heading into Recession

By Khushbu Doshi
3 Key Factors Digital Agency Owners Need to Consider While Heading into Recession
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There are several strong indications that a recession is on its way. In the last few months, many high-profile US tech companies announced layoffs. While Meta laid off 11,000 workers, Amazon let go of 10,000. The ongoing purge at Twitter could see its employee base of 7,500 shrinks by about 75%. Around 42,000 workers in

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Quick Wins to Boost Ecommerce Results: Holiday 2022 Edition

By Manish Dudharejia
Quick Wins to Boost Ecommerce Results: Holiday 2022 Edition
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The holiday season is just around the corner. So, you are probably brainstorming ideas to attract more leads and boost your eCommerce sales. But the online retail underwent a tremendous shift during the pandemic. The US eCommerce sales were $870 billion in 2021, a 14.2% increase over 2020 and a 50.5% increase since 2019. This means you

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How to set up GA4 eCommerce tracking on Shopify? Step by Step Guide

By Darshk Patel
How to set up GA4 eCommerce tracking on Shopify? Step by Step Guide
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How to install Google Tag Manager ( GTM ) on Shopify? Phase One: Add GTM container code and customer details script to the theme.liquid under <head>. Phase Two: Add GTM container code and customer details script to the checkout page. Create Data Layer Variable on the GTM Create GA4 Page View Tag On GTM Track

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

By Vivek Patel
Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]
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You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? According to Google, the number of people buying locally after searching is 78%. Sounds great! But there is one big problem with most local SEO strategies. They FAIL! It’s a colossal

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