COVID-19 didn’t just capture the global spotlight – it became the global spotlight. With economies in turmoil, businesses shut down, and a general sense of uncertainty, the light at the end of the tunnel seems to be getting further and further away. The good news (which seems to be in short supply these days), is… Continue reading
10 Most Effective Remote Team Communication Tips
Right now, many of us are struggling with unusual work conditions. The spread of COVID-19 has forced millions of employees to adopt work-from-home setups, and that can pose a real challenge when it comes to communicating effectively with the rest of the team. In this post, we want to focus on sharing 10 essential tips… Continue reading
How To Make Your Remote Team Collaboration Work During COVID Pandemic
If there’s a topic that’s being highly discussed right now, it’s remote work. More specifically, it is remote team collaboration. The spread of COVID-19 has forced many businesses to adopt “work from home” policies, and for some, it’s a striking change that has led to employee confusion, lost productivity, and general anxiety. This has sparked… Continue reading
Best Online Copywriting Courses To Master Your Skills While Staying At Home
Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right! While we’re all stuck inside during quarantine due to the spread of COVID-19, there… Continue reading
COVID-19 & Marketing: What Global Pandemic Means for You
Coronavirus (COVID-19) seemingly came out of the blue and slapped us all in the face. We’re seeing businesses shut down, the global economy in turmoil, group gathering recommendations getting smaller, and (in the United States) an extreme toilet paper shortage. But what does all this chaos mean for brands and marketers? COVID-19 has created a… Continue reading
How to Find Your Brand Story Within Content
A brand isn’t just a set of logos and a name with a catchy slogan. To survive in today’s highly competitive, ever-changing business environment, it needs to be more – and that means unearthing the brand story that drives everything it does. What is a Brand Story? A brand story is a creative narrative that… Continue reading
3 Pro Keyword Research Tips for 2020
As the new decade begins, marketers are bracing themselves for what is coming ahead in terms of SEO. Just last year, Google made several significant core updates (including the BERT update) which had some major ramifications on rankings and keyword strategies. 2020 is gearing up to be a year full of change in the way… Continue reading