Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right! While we’re all stuck inside during quarantine due to the spread of COVID-19, there… Continue reading
How to Find Your Brand Story Within Content
A brand isn’t just a set of logos and a name with a catchy slogan. To survive in today’s highly competitive, ever-changing business environment, it needs to be more – and that means unearthing the brand story that drives everything it does. What is a Brand Story? A brand story is a creative narrative that… Continue reading
How to Migrate Your Adobe BC eCommerce Website to Shopify
Adobe Business Catalyst has been one of the most popular website builder and management platform for most businesses. However, it’s End of Life’ announcement has forced many entrepreneurs to look for an adobe bc alternative platform for their business website. Amongst all other options, Shopify seems to be the most favorite one amongst eCommerce websites…. Continue reading
The Copywriting Weak Spots Many Brands Overlook
The science of great UX copywriting is one that takes time to learn – and unfortunately, one that can be filled with weak spots if brands aren’t careful. Whether you’re reaching audiences through social media, billboards, web copy, or something else entirely, superb copywriting is key. Let’s talk about some of the most commonly ignored… Continue reading
How to Migrate Your Adobe BC Website to Siteglide?
With the ‘End of Life’ for Adobe BC approaching, businesses have started looking for the ideal alternative for their business website. If you are facing a similar situation and wish to migrate your Adobe BC website to Siteglide, you have come to the right place. There is no doubt about the fact that Adobe BC… Continue reading
Creating Killer Website Copy: The E2M Way
Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading
How to Migrate Your Adobe BC Website to Webflow
The ‘End of Life’ announcement by Adobe Business Catalyst has made it clear that businesses will now have to look for an alternative platform to build and manage their websites from 20th March 2021. While many website owners have already started the process of migration, there are many that are still looking for a viable… Continue reading