A brand isn’t just a set of logos and a name with a catchy slogan. To survive in today’s highly competitive, ever-changing business environment, it needs to be more – and that means unearthing the brand story that drives everything it does. What is a Brand Story? A brand story is a creative narrative that… Continue reading
3 Pro Keyword Research Tips for 2020
As the new decade begins, marketers are bracing themselves for what is coming ahead in terms of SEO. Just last year, Google made several significant core updates (including the BERT update) which had some major ramifications on rankings and keyword strategies. 2020 is gearing up to be a year full of change in the way… Continue reading
Your Checklist To Master Local SEO In 2020 And Beyond!
With SEO trends changing right and left, it’s time to do a round-up of the “must-dos” in 2020. Things are on the move – so even if you’ve read articles like this in the past – it’s a smart idea to brush up on this year’s important search engine evolutions. These are the questions you… Continue reading
How to Migrate Your Adobe BC eCommerce Website to Shopify
Adobe Business Catalyst has been one of the most popular website builder and management platform for most businesses. However, it’s End of Life’ announcement has forced many entrepreneurs to look for an adobe bc alternative platform for their business website. Amongst all other options, Shopify seems to be the most favorite one amongst eCommerce websites…. Continue reading
The Copywriting Weak Spots Many Brands Overlook
The science of great UX copywriting is one that takes time to learn – and unfortunately, one that can be filled with weak spots if brands aren’t careful. Whether you’re reaching audiences through social media, billboards, web copy, or something else entirely, superb copywriting is key. Let’s talk about some of the most commonly ignored… Continue reading
How to Migrate Your Adobe BC Website to Siteglide?
With the ‘End of Life’ for Adobe BC approaching, businesses have started looking for the ideal alternative for their business website. If you are facing a similar situation and wish to migrate your Adobe BC website to Siteglide, you have come to the right place. There is no doubt about the fact that Adobe BC… Continue reading
Creating Killer Website Copy: The E2M Way
Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading