White Label Services are no short of a boon for most businesses. Many agencies rely on white label partners to deliver high-quality services to their clients. This allows them to drive their sales and grow their businesses. White Labeling allows you to provide services to your clients using the expertise of another company under your… Continue reading
11 Easy Ways to Build Your Business’ Brand Awareness
What exactly is brand awareness? It can be defined as how recognizable a brand is to a customer. It’s a vital part of driving purchases because people must be aware of what differentiates your brand’s products or services from competitors’ products or services. People won’t reliably purchase from you if they aren’t aware of how… Continue reading
10 Vital Metrics to Measure Content Marketing ROI – 2020
When you begin any initiative within your company, you need a way to measure your return on investment. Otherwise, how can you tell if it’s successful or in need of reworking? The problem measuring content marketing ROI and deciding upon the metrics to measure content marketing is that when it comes to content marketing it… Continue reading
How to Research Your Target Audience for Powerful Content Marketing strategy
“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading
How to Fix 500 Internal Server Errors on WordPress Websites
WordPress has over 75 million active websites today, which makes it one of the most popular website publishing platforms around. Although it’s user-friendly and fairly simple to use, it’s common to run into something known as an error code 500. Keep in mind that this isn’t just an issue WordPress sites face – any website… Continue reading
How to Optimize YouTube Videos for Voice Search
Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific… Continue reading
Why Link Building Will Always Be a Part of Content Marketing
Content marketing strategies are constantly evolving and adjusting to match trends in technology, as well as consumer expectations. However, through all the changes to SEO and content marketing, there’s one aspect that’s always remained more or less the same: the importance of link building. Link building, keyword optimization, and of course, high-quality content are the… Continue reading