How to Boost Your Lead Generation Campaigns Using Video Marketing

Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and … Continue reading “How to Boost Your Lead Generation Campaigns Using Video Marketing”

Local Search Challenges of 2016 Explained by 10 Industry Experts

Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when … Continue reading “Local Search Challenges of 2016 Explained by 10 Industry Experts”

3 Unique Business Functions to Try Using Your Social Networks in 2016

Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business … Continue reading “3 Unique Business Functions to Try Using Your Social Networks in 2016”

How To Use Competitive Analysis To Boost Your Content Marketing Strategy

There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are … Continue reading “How To Use Competitive Analysis To Boost Your Content Marketing Strategy”

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