100 Things You Didn’t Know About Your Favorite Social Media Platforms

As our regular readers would have noticed, we have set out to conquer the world discover the choicest marketing posts, best practices, expert opinions, and trivia from the four corners of the internet. This post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media … Continue reading “100 Things You Didn’t Know About Your Favorite Social Media Platforms”

The Importance of Content Marketing for Selling Your SaaS Products

If you are a SaaS company priding itself on tech proficiency, it is likely that you scoff at the notion of content marketing. Most Software as a Service ventures, at least preliminarily, believe that features make or break a product, and that the potential benefits their product offers alone can get them into the lives … Continue reading “The Importance of Content Marketing for Selling Your SaaS Products”

How to Make the Most of Facebook Interest Targeting

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use … Continue reading “How to Make the Most of Facebook Interest Targeting”

How to Boost Your Lead Generation Campaigns Using Video Marketing

Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and … Continue reading “How to Boost Your Lead Generation Campaigns Using Video Marketing”

How Link Building Got These Major Brands Penalized – Part 1

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of … Continue reading “How Link Building Got These Major Brands Penalized – Part 1”

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