The imagination is a fascinating thing. It is one of the few remaining human capabilities that machines cannot fully mimic. It has the ability to turn mundane concepts into something truly extraordinary. We see this all the time in pop culture. If you know me personally, you probably know how much I love The Office…. Continue reading
E2M is Sponsoring the USUMMIT Digital Conference 2018 in Denver
It’s my pleasure to announce that E2M Solutions will be sponsoring the USUMMIT conference in Denver, CO for the second year in a row! The conference will take place in the heart of Denver at the Grand Hyatt Hotel from September 28th to the 30th. USUMMIT is masterminded by Ugurus, who are intent on hosting a conference to “transport you… Continue reading
What Are LSI Keywords and How to Use Them to Boost Your SEO Results
SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are… Continue reading
5 Ways to Get the Best Product Page Content for Ecommerce Website
If you are doing SEO for ecommerce website, you may well know that product pages are notoriously difficult to rank in the search results. Search engines tend to prefer the kind of informational, text-heavy content that addresses more comprehensive questions, while product pages often focus on quickly communicating what a product is good for and… Continue reading
This Week in Marketing: How to Enter the Canadian Market Without Missing a Beat
Many people (and businesses) assume that the approach for marketing to Canadians is very similar to marketing to Americans. On the surface level, this is an easy misconception. The people look similar, sound similar, and have a relatively similar outlook. But, when you dive into the specifics of how these two segments function as consumers,… Continue reading
What Is Google’s August 1 Broad Core Algorithm Update, and How To Recover From It
On August 1st, 2018, Google officially confirmed that there was a broad core algorithm update during the previous week via the @searchliaison twitter account: Judging by the ranking fluctuations as measured by Mozcast, the algorithm roll out likely began on July 31st: According to Danny Sullivan, we can estimate that the algorithm completed rolling out… Continue reading
The Step by Step Guide to Building an E-Commerce Marketing Strategy
No two e-commerce brands are the same, and this is by necessity. Two otherwise identical brands will ultimately end up competing on price alone, with one of the two ultimately going extinct, or at least losing the vast majority of the market share. Sharing specific tactics and strategies can be incredibly useful in this industry,… Continue reading