This post was last updated in November, 2018 with 26 additional ideas about holiday campaigns and contests that engage audiences. Come Christmas and there’s magic in the air! One may exclaim that ‘tis the season to be jolly, but brands are probably thinking “’tis the time to start engaging customers by spreading some holiday cheer.”… Continue reading
Branding with Diwali: How Big Brands Are Cracking It
For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands… Continue reading
8 Useful Content Brainstorming Hacks
We all have the same nightmare experience on a regular basis: you need content, you always need content, but the ideas just aren’t flowing. It is understandable, our brains aren’t continuous idea-generating machines that always function at top capacity. And even the most prolific writer is going to feel burnt out from time to time…. Continue reading
How to Choose a Blog Post Format – Your Go-To Guide
You’re probably in a routine, pushing out a new blog article every week. Fine; at least you’re creating new content. Now that you’re getting serious about your online presence, there’s something else you need to give attention to: the format of your next blog post. Essay articles are great, but you can also be posting… Continue reading
How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter
The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter… Continue reading
Pinterest Survey Shares Interesting Data Regarding TV Viewers
By eclipsing 100 million users in 2015, Pinterest solidified itself as one of the top social media platforms in the world. With a growing number of people leaving their television behind, instead opting to spend time online, social media services are taking full advantage. Pinterest, in particular, finds itself in a unique spot. According to… Continue reading
How Instagram’s New Tool Blocks Haters and Trolls
The newest Instagram filter? Filtering out haters. Instagram reigns as one of the most popular social media platforms. With over 400 million active users, the app displays only photos and captions, and quickly won over celebrities, companies, and your average consumer. However, with all of that success comes a common Internet issue: trolls. Trolls are… Continue reading