Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity… Continue reading
Top Turk of the Month: Anita Campbell
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. Founder, CEO and Publisher of Small Business Trends LLC, Anita Campbell also manages a number of other related online communities,… Continue reading
5 Ways to Increase Efficiency in Content Production
As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order… Continue reading
Is Your Content Marketing Aligned with Your Buyer Journey?
Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the… Continue reading
Are You Measuring These Critical Content Metrics?
Content marketing is everywhere. Going an entire day without being exposed to some form or another would be nearly impossible. In fact, over 70 percent of businesses plan on producing more content this year, as per a GetResponse study. As most businesses know, authentic content can be one of the most powerful weapons in the… Continue reading
SEO for Events – How to Rank in Google Events Search Results
Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers… Continue reading
Design or Content: What Matters More for Mobile Devices?
2014 has gone down in history as the year in which mobile usage usurped desktop as the most popular way to access the web. This change has a more significant effect than a lot of people realize. Not only has this “on-the-go” nature of mobile changed how we consume content, it has altered our lifestyle… Continue reading