How To Create A Content Marketing Strategy That Fits Your Audience

You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in … Continue reading “How To Create A Content Marketing Strategy That Fits Your Audience”

How to Bag (And Keep) Large SEO / Digital Marketing Contracts

So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good … Continue reading “How to Bag (And Keep) Large SEO / Digital Marketing Contracts”

In Conversation With David Berkowitz, CMO at agency MRY

Hey everyone! I’m here again with our new guest for the interview series. About David Berkowitz: David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Visa, Johnson & Johnson, and Adobe. Since joining in 2013, he has … Continue reading “In Conversation With David Berkowitz, CMO at agency MRY”

Does a Master’s Degree Offer Lasting Value for Marketers?

There has been plenty of discussion recently about “full-stack,” or T-shaped employees: generalists who can do a little bit of everything. For digital marketers, that means you should be able to write compelling copy, devise creative strategies, code a landing page and design an email template. As nice as that sounds, the realities of the … Continue reading “Does a Master’s Degree Offer Lasting Value for Marketers?”

In Conversation With Pierre Lechelle, Entrepreneur and SAAS Marketer

Hey everyone! I’m here again with our new guest for the interview series. About Pierre Lechelle: Pierre Lechelle is an entrepreneur, a consultant and an SaaS marketing expert.  He’s been an  entrepreneur since  over 6 years and loves to share his passion with others via his personal blog. In his daily life,  he helps companies … Continue reading “In Conversation With Pierre Lechelle, Entrepreneur and SAAS Marketer”

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