Over the past few years, content marketing has proven time and time again to be highly converting and profitable…if it is done correctly. Sadly, many teams get caught up in the struggles and obstacles along the way that they fail to make significant progress. In order for content marketing to make any impact, there are
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At this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company
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Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using
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As Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities
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The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to
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By Kevin Svec
11 minutes read
Unless you’ve been living on a deserted island for the past few years, it should come as no shock that the age of video has fully engulfed the marketing world. Some studies suggest that by 2020, video content will account for more than 80% of all online consumer traffic. In the United States alone, this
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