A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate toward videos and other visual media types for information and entertainment, more and more marketers are incorporating visual content into their… Continue reading
Does Your Business Have A DYNAMIC Social Media Strategy?
If you are a very small business, you have it good. You tweet or post a photo on Facebook, fool around on Snapchat and call it a day. If you are a very large business, you too have it good. You allocate a chunk of your marketing budget for social media and leave the expert… Continue reading
Is Interactive Content The Future of SEO?
SEO and SEM experts wholeheartedly agree there is a perceptible shift in the way we do SEO. Content has become more creative, socially shareable and PR-friendly as opposed to ’SEO-friendly’ keyword-stuffed articles that could have been as well the main dish on Thanksgiving. Perhaps one of the many popular companies who first broke free from… Continue reading
Tweetable Takeaways from Discussion on “Clickbait in Content Marketing and SEO”
For as long as we remember, clickbait has been the bane of a critical and distinguishing audience but a boon for marketers. Last Friday night, five industry experts – Ammon Johns, Dawn Anderson, Jan-Willem Bobbink, Tony Dimmock and our very own Rohan Ayyar – sat down for a round table discussion, courtesy SEMrush. Here’s a… Continue reading
How Does AMP Fit Into Your SEO Strategy?
Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated… Continue reading
E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd
Conducted under the aegis of the wildly popular NextBigWhat, Unpluggd has become one of India’s biggest and most awaited Tech and Startup conferences. This is where entrepreneurs, founders, product managers and marketers come together under one roof to share lessons, best practices and actionable insights. This year, Unpluggd is focusing heavily on the bigger aspects… Continue reading
The Complete List Of Local SEO Tools (90+ Free and Paid Tools)
It has become extremely commonplace for modern-day businesses to have their own e-stores. What was once considered an accessory has now become a mandatory part of the business plan. Such is the power of an online store. Optimizing for local search engine results has now become an important element in the marketing strategy for online… Continue reading