7 Reasons Why We Fell in Love with Twitter, Again

Naysayers keep saying Twitter is dying but the new changes have breathed life into one of the world’s top social platforms. After these updates, social pundits who forecasted a gloomy future for Twitter might have to eat their own words. The recent updates are just the booster shots Twitter needed to come back to life. … Continue reading “7 Reasons Why We Fell in Love with Twitter, Again”

5 Simple Ways Beginners Can Beat the Competition at PPC

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why … Continue reading “5 Simple Ways Beginners Can Beat the Competition at PPC”

Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively

With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and … Continue reading “Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively”

100 Things You Didn’t Know About Your Favorite Social Media Platforms

As our regular readers would have noticed, we have set out to conquer the world discover the choicest marketing posts, best practices, expert opinions, and trivia from the four corners of the internet. This post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media … Continue reading “100 Things You Didn’t Know About Your Favorite Social Media Platforms”

The Importance of Content Marketing for Selling Your SaaS Products

If you are a SaaS company priding itself on tech proficiency, it is likely that you scoff at the notion of content marketing. Most Software as a Service ventures, at least preliminarily, believe that features make or break a product, and that the potential benefits their product offers alone can get them into the lives … Continue reading “The Importance of Content Marketing for Selling Your SaaS Products”

How to Make the Most of Facebook Interest Targeting

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use … Continue reading “How to Make the Most of Facebook Interest Targeting”

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