Facebook defines organic reach as ‘the total number of unique people who were shown your post through unpaid distribution’. Not very long ago, social media marketers noticed a steep drop in the number of followers viewing and/or interacting with their organic posts. To be specific, from the year 2012 to 2014, they noticed a 60%… Continue reading
10 Content Tools to Bury Your Competition With
As much as it pains us to say, content marketing is, in a sense, a popularity contest. However, it also works to level the playing field – meaning that tiny startups are given a legitimate chance to compete with industry giants to produce unique content and provide value on a global scale. Generally speaking, marketing… Continue reading
Top Turk of the Month: Ian Cleary
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. This month’s Top Turk is Ian Cleary. Here’s a little more about him. Ian is the founder of RazorSocial.com…. Continue reading
Top Turk of the Month: John Doherty
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. Founder and CEO at Credo, John Doherty is also an entrepreneur, Agency Coach and an expert SEO Consultant. He… Continue reading
The Ultimate Guide to Create Meaningful Content
How many times have you come across an online post that made you go, “The writing is wonderful! Let me read this once again.”? The Internet is abound with varied content and I bet you’ve read articles that also made you think, “What a waste of time!” Another common reaction to posts that seem done-to-death… Continue reading
4 Factors That Influence Your AdWords Campaign Budget
The first question clients ask when they come to us looking to start an AdWords campaign is how much they should be spending their budget. The answer is almost always: it depends. There are many different factors that go into a determining a budget and pre-emptive steps to take into consideration. If you are a… Continue reading
Google’s Biggest Search Algorithm Updates Of 2016
Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better…. Continue reading