Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business… Continue reading
How To Use Competitive Analysis To Boost Your Content Marketing Strategy
There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are… Continue reading
Where is Clickbait Taking Us? Is There No End In Sight?
You Won’t Believe How These Celebs Got Wasted – 29 Before After Pics! 206 Bone Chilling Reasons Clickbait Is Destroying the World As We Know It How This Man Burned His Money In Order To Grow More Money Ok, maybe I am exaggerating. No man has ever burned his money for growing more money, at… Continue reading
The Ultimate Guide to Content Marketing For SaaS Business
In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared… Continue reading
What NOT TO DO while Link Building in 2016
All you link builders out there, get this: there are no new link building tips. There weren’t any last year, there aren’t any this year, and there won’t be any next year. Got it? Good. That out of the way, there are two types of flawed assumptions people make about link building: (1) Some think… Continue reading
6 Reasons Your AdWords Campaigns Are Faltering
Running PPC ads is one of the most effective ways to generate traffic and boost sales. But many brands that use it don’t get the best out of it. Their AdWords campaigns struggle, dogged by poor ROI and weak, underwhelming results. In the end, the business is left wondering whether AdWords or PPC is even right for them. But… Continue reading
Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It
Search as we know it is changing. With Panda, the concept of site and domain quality over mechanistic keywords was born. And with Hummingbird, Google “smartened up” the search process by focusing on the intent of the search engine user rather than the exact words and phrases in the query! The focus for search engine… Continue reading