Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the… Continue reading
Are You Measuring These Critical Content Metrics?
Content marketing is everywhere. Going an entire day without being exposed to some form or another would be nearly impossible. In fact, over 70 percent of businesses plan on producing more content this year, as per a GetResponse study. As most businesses know, authentic content can be one of the most powerful weapons in the… Continue reading
SEO for Events – How to Rank in Google Events Search Results
Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers… Continue reading
Design or Content: What Matters More for Mobile Devices?
2014 has gone down in history as the year in which mobile usage usurped desktop as the most popular way to access the web. This change has a more significant effect than a lot of people realize. Not only has this “on-the-go” nature of mobile changed how we consume content, it has altered our lifestyle… Continue reading
Top Turk of the Month: Ankur Warikoo
Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun. Co-founder and CEO of nearbuy.com (erstwhile Groupon India), our multifaceted Top Turk of the month, Ankur Warikoo is also an… Continue reading
Organic Facebook Reach Masterclass – 8 Actionable Tips To Save The Day
Facebook defines organic reach as ‘the total number of unique people who were shown your post through unpaid distribution’. Not very long ago, social media marketers noticed a steep drop in the number of followers viewing and/or interacting with their organic posts. To be specific, from the year 2012 to 2014, they noticed a 60%… Continue reading
10 Content Tools to Bury Your Competition With
As much as it pains us to say, content marketing is, in a sense, a popularity contest. However, it also works to level the playing field – meaning that tiny startups are given a legitimate chance to compete with industry giants to produce unique content and provide value on a global scale. Generally speaking, marketing… Continue reading