Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated… Continue reading
E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd
Conducted under the aegis of the wildly popular NextBigWhat, Unpluggd has become one of India’s biggest and most awaited Tech and Startup conferences. This is where entrepreneurs, founders, product managers and marketers come together under one roof to share lessons, best practices and actionable insights. This year, Unpluggd is focusing heavily on the bigger aspects… Continue reading
The Complete List Of Local SEO Tools (90+ Free and Paid Tools)
It has become extremely commonplace for modern-day businesses to have their own e-stores. What was once considered an accessory has now become a mandatory part of the business plan. Such is the power of an online store. Optimizing for local search engine results has now become an important element in the marketing strategy for online… Continue reading
10 Quick Hacks to Building Authority with Your Content
Would you call a barber if your house was on fire? Would you ask a mechanic how to make a pudding? Would you care for a teenager’s advice on pressing personal matters? Ok the last one might work for some but the general idea is that individuals are wired to seek advice from people who… Continue reading
7 Reasons Why We Fell in Love with Twitter, Again
Naysayers keep saying Twitter is dying but the new changes have breathed life into one of the world’s top social platforms. After these updates, social pundits who forecasted a gloomy future for Twitter might have to eat their own words. The recent updates are just the booster shots Twitter needed to come back to life…. Continue reading
5 Simple Ways Beginners Can Beat the Competition at PPC
Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why… Continue reading
Influencer Marketing Can Boost Your Brand Promotion – How to Do It Effectively
With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and… Continue reading