E2M Eagle’s Eye – 28 Feb 2014

It’s Friday and the Eagle has landed again. And this week, he’s picked Matt Cutts as his primary object of interest. Of course, there are the usual bits and pieces of link building, PPC, penalty and content marketing!   The outdated way Google sees images http://www.seoish.com/the-outdated-way-google-sees-images/ Google does not index base64 images; however, you should … Continue reading “E2M Eagle’s Eye – 28 Feb 2014”

Content and Commerce: Using Content Marketing to Drive Ecommerce in 2014

Content marketing has exploded. According to research by MarketingProfs and Content Marketing Institute, 90 percent of B2C marketers are using content marketing. In October, 60 percent of respondents said they planned to increase content spending over the next 12 months. Seventy-two percent are already producing more content than they did last year. With that much … Continue reading “Content and Commerce: Using Content Marketing to Drive Ecommerce in 2014”

E2M Eagle’s Eye – 21 Feb 2014

Howdy, Eagle watchers! Here’s your Friday dose of knowledge and fun. This week, we have a splattering of keyword research, pointers from Google, and of course an-ask-me anything. Dive right in.   Negative SEO: still taboo or becoming an accepted practice? http://econsultancy.com/blog/64368-negative-seo-still-taboo-or-becoming-an-accepted-practice Chris Bishop, director of 7thingsmedia, takes a look at how negative SEO is … Continue reading “E2M Eagle’s Eye – 21 Feb 2014”

5 Free Tools to Optimize Your Social Media Marketing

Are you looking for no nonsense social media tools to enhance your digital marketing potential? Would you like to become more productive to free up time for other business activities? You’re not alone. The rise of assistive technology in social marketing has boomed since social media itself became a mainstream channel for marketers. When businesses … Continue reading “5 Free Tools to Optimize Your Social Media Marketing”

Running a Successful Link Building Campaign in 2014

It’s been nearly two years since Google introduced Penguin. Nothing of that magnitude has been released since, and some are speculating that 2014 will bring with it the next major link penalty algorithm. Either way, Google has been continuously refining its techniques, and many link building tactics have tied off for all but the most … Continue reading “Running a Successful Link Building Campaign in 2014”

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