Penalties are one of the most controversial topics in SEO. From the threat of negative SEO to the overwhelming confusion over what counts as a penalty and the right way to recover, you’ll probably find more opinions on the subject than practicing SEOs. Back in May, we published a detailed guide on how to recover
... Continue readingWe have consistently warned that most SEOs are flat out violating Google’s guidelines, whether they realize it or not, and a recent update to Google’s link scheme page has left us feeling pretty vindicated about the whole thing. Unfortunately, some have overreacted to the update, believing that the change somehow implies that guest posts are
... Continue readingEver since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to
... Continue readingSearch is constantly evolving. An important part of working in the SEO Industry is staying aware of changes in Google’s search algorithm. By understanding each algorithmic change that Google rolls out, you stay on top of the latest SEO techniques and trends. Those of us within the SEO community have seen many significant Google updates
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