Ever since the End of Life announcement made by Adobe Business Catalyst on 26th March 2018, businesses have been looking for a suitable adobe business catalyst alternative for their websites. Since the scheduled date is 20th March 2021, it is about time to start to process of migration for your website to ensure a smooth… Continue reading
A Complete Keyword Research Guide for SEOs: Strategies + Tools
Keyword research has been the main part of the SEO ever since SEO came into existence. Keyword research strategies have changed and evolved over time with changing SEO trends and Google Algorithm Updates but they still hold the same importance over the years and will be holding it in the coming years. I have tried… Continue reading
Content Marketing Vs Paid Advertising: Which One Your Business Needs In 2020?
We’ll be upfront: we wish this was an easier topic to discuss. We would love for there to be quick definitions for these two terms and we could send you on your way with a strong understanding after just a few sentences. Unfortunately, that’s not the case. Content marketing and paid advertising are both constantly… Continue reading
This Week in Marketing: Marketing In The Travel & Hospitality Industry
In this episode, Cory Falter from LURE Agency, Sam and I discuss the digital strategies within the travel and hospitality industry. Segment One Segment one dives into Cory Falter’s perspective on marketing in the T + H space. Cory discusses some of the challenges travel and hospitality companies come across in marketing. The key to… Continue reading
This Week in Marketing: How Service Providers Can Start A Content Marketing Strategy From Scratch – Part 2
We pick back up on our conversation about content strategy this week as we discuss how service providers can utilize them to their advantage. Sam and I also cover content distribution and analysis. We left off last discussing ways to get creative with content production and constructing an optimal content calendar. Segment One: Sam and… Continue reading
Adobe Business Catalyst Alternatives: A Comparative Analysis
Adobe’s ‘End of Life’ announcement for its Business Catalyst (Adobe BC) platform – scheduled for March 26th, 2021 – has shaken the business world. Many who relied on this robust website hosting platform are scrambling to find the right adobe business catalyst alternatives to migrate to. However, the search for the perfect content management system… Continue reading
This Week in Marketing: The Importance of In-store Brand Experience
In this episode of This Week in Marketing, Sam and I welcome my sister, Jessie Svec – formerly of American Eagle Outfitters. At American Eagle’s headquarters, Jessie was the Senior Visual Coordinator – she acted as the bridge between the visual content team and the creative conceptual team to make American Eagle’s brand experience come… Continue reading