The Hidden Value of Content Creation in Brand Development

The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very) … Continue reading “The Hidden Value of Content Creation in Brand Development”

How to Create E-Books for Lead Generation: A 15-Step Guide

Your email list is the only audience you truly own, and there’s only one time-tested strategy for building an email list: the lead generation asset. The mother of all lead generation assets is, of course, the good old fashioned e-book. There’s a lot that goes into making an e-book, and not a lot of guides … Continue reading “How to Create E-Books for Lead Generation: A 15-Step Guide”

How to Optimize Your Website for Mobile SEO

Mobile Internet usage numbers have exploded, and there’s no looking back. Traffic for mobile data has grown 18-fold over the past five years. And in 2021, the number of mobile-connected devices is projected to surpass the world’s population – 11.6 billion – in a global population of 7.8 billion. By these numbers alone, it’s clear … Continue reading “How to Optimize Your Website for Mobile SEO”

How We Got Our Content to Appear in Google Featured Snippets

The flow of online information moves at an incredible speed. For businesses looking to establish a brand presence on the web, it can be extremely easy for content to get lost in the digital space without getting noticed. Google is often the first place people look when they have a question. Even more, they have … Continue reading “How We Got Our Content to Appear in Google Featured Snippets”

Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps

In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only … Continue reading “Exposure-Focused Content Marketing: How Pros Get Mindshare in 8 Steps”

E2M is Sponsoring the USUMMIT Digital Conference in Denver

Hello, Colorado! I’m excited to announce that E2M will be proudly sponsoring the USUMMIT conference to be held in Denver, CO from the 3rd to the 5th of November. Ugurus, the people behind USUMMIT, say that the goal of the conference is to help digital agencies “craft the winning blueprint” for their businesses. Now, boutique … Continue reading “E2M is Sponsoring the USUMMIT Digital Conference in Denver”

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