Q4 of 2017 was the first quarter in Facebook’s history to witness a drop in the number of people using the platform in North America. Facebook announced in January that overall usage had dropped by about 50 million hours a day, that daily North American visits had dropped from 185 million to 184 million, and … Continue reading “Facebook Takes A Hit: Modernize Your Social Media Strategy”
Citation Management Tools – What Do Local SEOs Prefer? (Poll)
When you’re a local business owner, focusing on listings/citations needs to be your first priority for online marketing. We wanted to know which citation tools find favor with SEO professionals. This led us to conduct a poll on microblogging site Twitter. Before you know the outcome, let’s brush up the basics. What is local citation? … Continue reading “Citation Management Tools – What Do Local SEOs Prefer? (Poll)”
3 Predictions for How Businesses and Publishers Can Survive the Latest Facebook Algorithm Update
Facebook, as we know it, is about to see some MAJOR changes. Last week, Mark Zuckerberg made a huge announcement that will forever alter the way we view content on the famous white and blue network. The reasons for this overhaul stem from the controversy Facebook has attracted in recent years over content distribution, of … Continue reading “3 Predictions for How Businesses and Publishers Can Survive the Latest Facebook Algorithm Update”
22 Tactics To Help Promote Your E-Book
When it comes to digital content promotion, e-books are clearly the dark horse. With over 5 million e-books available on Kindle alone, it’s safe to pronounce e-books the new alternative to print. Consumer e-books will generate almost $20 billion in revenue by the end of 2018. Which is why every marketer worth their salt is … Continue reading “22 Tactics To Help Promote Your E-Book”
Google’s Biggest Search Algorithm Updates Of 2017
So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally … Continue reading “Google’s Biggest Search Algorithm Updates Of 2017”
How to Mine Your Blog for More Keyword Rankings and Traffic with SEMrush
As content marketers, we are constantly asking ourselves what we did well in each successful post. Once a piece of content goes live, it’s easy (and usual) to just start working on the next one without checking up too deeply on the analytics. When this is the case, we might miss the fact that the … Continue reading “How to Mine Your Blog for More Keyword Rankings and Traffic with SEMrush”
The Hidden Value of Content Creation in Brand Development
The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very) … Continue reading “The Hidden Value of Content Creation in Brand Development”