Professional SEOs have been in the industry long enough to recognize that Google’s algorithm is huge, complicated, and impossible to reverse engineer. If you’ve been trying to game the search engines, it’s harder now than ever, and it definitely is not the path to sustained search engine rankings. That said, understanding some things about how … Continue reading “The Algorithm In 2018, Rediscovering How Google Works Today”
5 New Factors You Shouldn’t Ignore While Doing Keyword Research
The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to … Continue reading “5 New Factors You Shouldn’t Ignore While Doing Keyword Research”
Everything Link Metrics: Measure and Optimize Your Link Building Strategy
If you’ve been putting SEO to use, you know that Google’s algorithms are opaque, and measuring the value of your SEO efforts can be difficult for that reason. When it comes to links, what is the best way to determine how effective your link building strategy is? How should we decide between link opportunities? Which … Continue reading “Everything Link Metrics: Measure and Optimize Your Link Building Strategy”
How Traditional Content Writers Can Thrive in a Video-Centric Marketing World
Unless you’ve been living on a deserted island for the past few years, it should come as no shock that the age of video has fully engulfed the marketing world. Some studies suggest that by 2020, video content will account for more than 80% of all online consumer traffic. In the United States alone, this … Continue reading “How Traditional Content Writers Can Thrive in a Video-Centric Marketing World”
Facebook Takes A Hit: Modernize Your Social Media Strategy
Q4 of 2017 was the first quarter in Facebook’s history to witness a drop in the number of people using the platform in North America. Facebook announced in January that overall usage had dropped by about 50 million hours a day, that daily North American visits had dropped from 185 million to 184 million, and … Continue reading “Facebook Takes A Hit: Modernize Your Social Media Strategy”
Citation Management Tools – What Do Local SEOs Prefer? (Poll)
When you’re a local business owner, focusing on listings/citations needs to be your first priority for online marketing. We wanted to know which citation tools find favor with SEO professionals. This led us to conduct a poll on microblogging site Twitter. Before you know the outcome, let’s brush up the basics. What is local citation? … Continue reading “Citation Management Tools – What Do Local SEOs Prefer? (Poll)”
3 Predictions for How Businesses and Publishers Can Survive the Latest Facebook Algorithm Update
Facebook, as we know it, is about to see some MAJOR changes. Last week, Mark Zuckerberg made a huge announcement that will forever alter the way we view content on the famous white and blue network. The reasons for this overhaul stem from the controversy Facebook has attracted in recent years over content distribution, of … Continue reading “3 Predictions for How Businesses and Publishers Can Survive the Latest Facebook Algorithm Update”