2019 was another big year for Google search algorithm updates. Year after year, we see the search engine giant refine itself to become more “user-centric”. Google search ranking algorithms are a complex, versatile, and famously mysterious system that is constantly evolving to match the best results to search queries. Over the past year, we’ve seen… Continue reading
How to Migrate Your Adobe BC Website to Treepl CMS
Ever since the End of Life announcement made by Adobe Business Catalyst on 26th March 2018, businesses have been looking for a suitable adobe business catalyst alternative for their websites. Since the scheduled date is 20th March 2021, it is about time to start to process of migration for your website to ensure a smooth… Continue reading
How to do Keyword Research like a Pro: An Advanced Guide
Keyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then… Continue reading
Content Marketing Vs Paid Advertising: Which One Your Business Needs In 2020?
We’ll be upfront: we wish this was an easier topic to discuss. We would love for there to be quick definitions for these two terms and we could send you on your way with a strong understanding after just a few sentences. Unfortunately, that’s not the case. Content marketing and paid advertising are both constantly… Continue reading
This Week in Marketing: Marketing In The Travel & Hospitality Industry
In this episode, Cory Falter from LURE Agency, Sam and I discuss the digital strategies within the travel and hospitality industry. Segment One Segment one dives into Cory Falter’s perspective on marketing in the T + H space. Cory discusses some of the challenges travel and hospitality companies come across in marketing. The key to… Continue reading
This Week in Marketing: How Service Providers Can Start A Content Marketing Strategy From Scratch – Part 2
We pick back up on our conversation about content strategy this week as we discuss how service providers can utilize them to their advantage. Sam and I also cover content distribution and analysis. We left off last discussing ways to get creative with content production and constructing an optimal content calendar. Segment One: Sam and… Continue reading
Adobe Business Catalyst Alternatives: A Comparative Analysis
Adobe’s ‘End of Life’ announcement for its Business Catalyst (Adobe BC) platform – scheduled for March 26th, 2021 – has shaken the business world. Many who relied on this robust website hosting platform are scrambling to find the right adobe business catalyst alternatives to migrate to. However, the search for the perfect content management system… Continue reading