The concept of a brand is something that is perceived as almost subconsciously. For example, when you think of a brand name like Apple, Coca Cola, Toyota, or Gucci, you probably have images and word associations that instantly pop into your mind. For Apple, you will think of its products like the iPhone or MacBook…. Continue reading
11 Types of Content You Can Use For Content Marketing (2021)
When it comes to marketing online, content is everything. It is what will set your company apart from competitors and also drive in converting leads through relevant online traffic. According to one survey from CMI, 92% of marketers stated that their company views content as a highly important business asset. One reason why content marketing… Continue reading
Why is a Non Disclosure Agreement Important for White Labeled Services?
White Label Services are no short of a boon for most businesses. Many agencies rely on white label partners to deliver high-quality services to their clients. This allows them to drive their sales and grow their businesses. White Labeling allows you to provide services to your clients using the expertise of another company under your… Continue reading
10 Vital Metrics to Measure Content Marketing ROI – 2021
When you begin any initiative within your company, you need a way to measure your return on investment. Otherwise, how can you tell if it’s successful or in need of reworking? The problem measuring content marketing ROI and deciding upon the metrics to measure content marketing is that when it comes to content marketing it… Continue reading
How to Research Your Target Audience for Powerful Content Marketing strategy
“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading
How to Fix 500 Internal Server Errors on WordPress Websites
WordPress has over 75 million active websites today, which makes it one of the most popular website publishing platforms around. Although it’s user-friendly and fairly simple to use, it’s common to run into something known as an error code 500. Keep in mind that this isn’t just an issue WordPress sites face – any website… Continue reading
How to Optimize YouTube Videos for Voice Search
Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific… Continue reading