As Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities
... Continue reading
The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to
... Continue readingHow Traditional Content Writers Can Thrive in a Video-Centric Marketing World
By Kevin Svec
10 minutes read
Unless you’ve been living on a deserted island for the past few years, it should come as no shock that the age of video has fully engulfed the marketing world. Some studies suggest that by 2020, video content will account for more than 80% of all online consumer traffic. In the United States alone, this
... Continue reading
When you’re a local business owner, focusing on listings/citations needs to be your first priority for online marketing. We wanted to know which citation tools find favor with SEO professionals. This led us to conduct a poll on microblogging site Twitter. Before you know the outcome, let’s brush up the basics. What is local citation?
... Continue reading
So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally
... Continue readingHow to Mine Your Blog for More Keyword Rankings and Traffic with SEMrush
By Vivek Patel
9 minutes read
As content marketers, we are constantly asking ourselves what we did well in each successful post. Once a piece of content goes live, it’s easy (and usual) to just start working on the next one without checking up too deeply on the analytics. When this is the case, we might miss the fact that the
... Continue readingFood for thoughts for Agency Owners
Hi, Khushbu here
Are you a digital agency owner? Let’s talk. Our White Label Services are designed to help you solve bandwidth/capacity problems and scale/grow your agency business.