I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine … Continue reading “Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)”
E2M Eagle’s Eye – 20 Jun 2014
It’s Friday again and the Eagle is back. No, he’s not been kicking a ball around or flying over Brazil. He’s been hard at work getting the spiciest nuggets in search marketing for you! CRO and negative SEO received more than their usual share of attention the past week. Scroll (and click) away! Google … Continue reading “E2M Eagle’s Eye – 20 Jun 2014”
How to Create a Future Proof Strategic SEO Backup Plan
It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each … Continue reading “How to Create a Future Proof Strategic SEO Backup Plan”
E2M Eagle’s Eye – 13 Jun 2014
What’s happening, folks? Matt Cutts announced another Payday Loan algo update at SMX Advanced that concluded in Seattle yesterday. Apart from that, there’s always a lot of news to keep up with in digital, social, search marketing and the like, but rest assured – the Eagle’s Eye takes it all in! Digital Marketing’s Massive … Continue reading “E2M Eagle’s Eye – 13 Jun 2014”
How to Use Twitter for Business, Not Vanity
In the make-believe world of marketing, Twitter is a magical land filled with fantastic creatures who burp up rainbows and sneeze out cash every time you tweet @ them. But in the real world, the average Twitter marketer gets things like this: Or this: A Facebook “Like” (the closest comparison to a tweet) drives on … Continue reading “How to Use Twitter for Business, Not Vanity”
E2M Eagle’s Eye – 06 Jun 2014
The SAScon conference is on in Manchester, and Day 2 is well underway as we round up this week’s online marketing happenings. The Eagle is following up on topics that refuse to die down, including eBay, Facebook reach, and Vivint vs. Nest. 8 Types of Twitter Cards Businesses Are Using http://www.socialmediaexaminer.com/twitter-cards-types/ Are you using … Continue reading “E2M Eagle’s Eye – 06 Jun 2014”
Sometimes Moving On is the Best Penalty Recovery
Google penalties hurt. A company that saw most of its traffic coming from the search engines could end up going out of business pretty easily. Getting a penalty lifted can and often does take months. While it’s a last resort method, sometimes moving on and setting up a new domain is the best option. Here’s … Continue reading “Sometimes Moving On is the Best Penalty Recovery”