Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine … Continue reading “Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)”

How to Create a Future Proof Strategic SEO Backup Plan

It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each … Continue reading “How to Create a Future Proof Strategic SEO Backup Plan”

E2M Eagle’s Eye – 06 Jun 2014

The SAScon conference is on in Manchester, and Day 2 is well underway as we round up this week’s online marketing happenings. The Eagle is following up on topics that refuse to die down, including eBay, Facebook reach, and Vivint vs. Nest.   8 Types of Twitter Cards Businesses Are Using http://www.socialmediaexaminer.com/twitter-cards-types/ Are you using … Continue reading “E2M Eagle’s Eye – 06 Jun 2014”

  1. 1
  2. ...
  3. 21
  4. 22
  5. 23
  6. 24
  7. 25
  8. 26
  9. 27
  10. ...
  11. 39