Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they … Continue reading “Stop Link Building and Start Content Marketing (for Real)”
The Definitive Guide to Using Content Marketing for B2B
Have you ever considered your brand too boring for content and social media marketing? Have you ever wanted to adopt content marketing tactics but instead convinced yourself that content marketing is for B2C brands, not for B2B companies? Well, you may have thought wrong. Content marketing may have become a mainstream tactic for B2C businesses … Continue reading “The Definitive Guide to Using Content Marketing for B2B”
E2M Eagle’s Eye – 25 Apr 2014
The Eagle is back after a two-week hiatus! On his time away he’s been contemplating on the changing nature of online marketing, and how few posts talk about SEO in itself these days. Food for thought if you went to the #BrightonSEO (tweets with this hashtag have appeared in more than 3 million users’ streams) … Continue reading “E2M Eagle’s Eye – 25 Apr 2014”
Removing Your Penalty isn’t Enough
There’s no shortage of blog posts on the internet that will tell you how to get your link penalty removed. And the truth is, it’s not usually even that hard to get a penalty removed. It takes a lot of time and resources, to be sure. But at the end of the day, it’s still … Continue reading “Removing Your Penalty isn’t Enough”
7 Sure Fire Strategies to Make Every SEO Campaign Successful
It’s no secret. SEO is changing, and it’s not just about the search engines anymore. Today, we’d like to share the 7 strategies that have helped us grow from a handful of clients to over 100 in just over a year. Let’s take a look. #1 – An Incredible Website Okay, it might sound like … Continue reading “7 Sure Fire Strategies to Make Every SEO Campaign Successful”
How Moz.com Is Losing Money: CRO Lessons for the Pros
What’s with the title? Heard the one about how Benjamin Franklin is the root of all evil? You guessed it! Likewise, Moz is “losing money” by not capitalizing on all the conversion and engagement opportunities they’ve created for themselves. We all love Moz for their commitment and contribution to the marketing community, but they still … Continue reading “How Moz.com Is Losing Money: CRO Lessons for the Pros”
Google+ Ripples – One Google+ Feature To Help You Build A Strong Community
If you’re on Google Plus and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic. Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on … Continue reading “Google+ Ripples – One Google+ Feature To Help You Build A Strong Community”