So Panda 4.0 is out and everyone and their dogs can’t stop talking about it. eBay took a nosedive and as a result, all our ecommerce clients moved up one place in the rankings. You guessed it – they were already above #25! This week we’re covering some discussions that you might be inclined to … Continue reading “E2M Eagle’s Eye – 23 May 2014”
Google Panda 4.0 Update: A First Look
There we have it! A new Panda Update! 4.0, says Matt. This puts an end to a lot of speculation going on ever since the start of the month. Barry Schwartz has repeatedly said on Search Engine Roundtable as well as Search Engine Land that Google is tinkering with the algorithm and is doing something … Continue reading “Google Panda 4.0 Update: A First Look”
E2M Eagle’s Eye – 16 May 2014
SMX London was held earlier this week and of course the Eagle has brought you some tips and tricks, along with more of the regular stuff, including stories from the mainstream media and an infographic. OK then, go get your reading glasses! 136 Tips From SMX London 2014 Day One (#SMX) & 190 Tips … Continue reading “E2M Eagle’s Eye – 16 May 2014”
E2M Eagle’s Eye – 09 May 2014
How was your week? Are you ready for a quick exploration of the latest in PPC, online advertising, conversions and marketing tools? The E2M Eagle has landed and he’s brought back enough food for thought to keep you munching over the weekend. Read on! SMS – the eCommerce Marketers ‘Secret’ Weapon http://www.evosite.co.uk/blog/sms-the-ecommerce-marketers-secret-weapon While relentlessly … Continue reading “E2M Eagle’s Eye – 09 May 2014”
Stop Link Building and Start Content Marketing (for Real)
Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they … Continue reading “Stop Link Building and Start Content Marketing (for Real)”
The Definitive Guide to Using Content Marketing for B2B
Have you ever considered your brand too boring for content and social media marketing? Have you ever wanted to adopt content marketing tactics but instead convinced yourself that content marketing is for B2C brands, not for B2B companies? Well, you may have thought wrong. Content marketing may have become a mainstream tactic for B2C businesses … Continue reading “The Definitive Guide to Using Content Marketing for B2B”
E2M Eagle’s Eye – 25 Apr 2014
The Eagle is back after a two-week hiatus! On his time away he’s been contemplating on the changing nature of online marketing, and how few posts talk about SEO in itself these days. Food for thought if you went to the #BrightonSEO (tweets with this hashtag have appeared in more than 3 million users’ streams) … Continue reading “E2M Eagle’s Eye – 25 Apr 2014”