When I see businesses with a global footprint trying to rank at the top of local search results, I know local SEO has well and truly arrived. Contrary to popular belief, its efficacy is not limited to local businesses; it can also benefit businesses with a global footprint wanting to geo-target their customers. Local SEO… Continue reading
The Anatomy of a Remarkable Social Media Campaign
Have you ever wondered what a remarkable social media campaign looks like? Are you keen to find out, so that you can launch your own remarkable social media campaign? Great! The good news is that the first part is theoretical and can be learned from reading this article. The bad news is that it takes… Continue reading
E2M Eagle’s Eye – 28 Feb 2014
It’s Friday and the Eagle has landed again. And this week, he’s picked Matt Cutts as his primary object of interest. Of course, there are the usual bits and pieces of link building, PPC, penalty and content marketing! The outdated way Google sees images http://www.seoish.com/the-outdated-way-google-sees-images/ Google does not index base64 images; however, you should… Continue reading
Content and Commerce: Using Content Marketing to Drive Ecommerce in 2014
Content marketing has exploded. According to research by MarketingProfs and Content Marketing Institute, 90 percent of B2C marketers are using content marketing. In October, 60 percent of respondents said they planned to increase content spending over the next 12 months. Seventy-two percent are already producing more content than they did last year. With that much… Continue reading
E2M Eagle’s Eye – 21 Feb 2014
Howdy, Eagle watchers! Here’s your Friday dose of knowledge and fun. This week, we have a splattering of keyword research, pointers from Google, and of course an-ask-me anything. Dive right in. Negative SEO: still taboo or becoming an accepted practice? http://econsultancy.com/blog/64368-negative-seo-still-taboo-or-becoming-an-accepted-practice Chris Bishop, director of 7thingsmedia, takes a look at how negative SEO is… Continue reading
5 Free Tools to Optimize Your Social Media Marketing
Are you looking for no nonsense social media tools to enhance your digital marketing potential? Would you like to become more productive to free up time for other business activities? You’re not alone. The rise of assistive technology in social marketing has boomed since social media itself became a mainstream channel for marketers. When businesses… Continue reading
Running a Successful Link Building Campaign in 2014
It’s been nearly two years since Google introduced Penguin. Nothing of that magnitude has been released since, and some are speculating that 2014 will bring with it the next major link penalty algorithm. Either way, Google has been continuously refining its techniques, and many link building tactics have tied off for all but the most… Continue reading