5 Myths and Misconceptions About the Art of Building Links

There are no college degrees in SEO. The difference between an expert and rookie in this industry comes down to more than mere years of experience: it comes down to results. “Experts” often find themselves parroting myths that can erode the foundations of those who are trying to learn how to gain visibility in Google. … Continue reading “5 Myths and Misconceptions About the Art of Building Links”

A Google Penalty Recovery Case Study – How We Lifted Algorithmic and Manual Link Penalties for a Client in Just 4 Months

About four months ago, a man named Isaac approached us with a problem. His site had fallen victim to the one of the most gut-wrenching experiences a webmaster can face in the world of SEO: an unnatural link penalty. In fact, it turns out, he was dealing with more than one. Four months later, we’ve … Continue reading “A Google Penalty Recovery Case Study – How We Lifted Algorithmic and Manual Link Penalties for a Client in Just 4 Months”

Here’s How to Identify a Manual Spam Action, and Recover

Penalties are one of the most controversial topics in SEO. From the threat of negative SEO to the overwhelming confusion over what counts as a penalty and the right way to recover, you’ll probably find more opinions on the subject than practicing SEOs. Back in May, we published a detailed guide on how to recover … Continue reading “Here’s How to Identify a Manual Spam Action, and Recover”

Misconceptions About Links from the Guest Post Author Bio Section

We have consistently warned that most SEOs are flat out violating Google’s guidelines, whether they realize it or not, and a recent update to Google’s link scheme page has left us feeling pretty vindicated about the whole thing. Unfortunately, some have overreacted to the update, believing that the change somehow implies that guest posts are … Continue reading “Misconceptions About Links from the Guest Post Author Bio Section”

An Open Letter to Webmasters and Clients: Think Beyond Links, Build Compelling Sites with Rich UI and UX

No serious SEO can ignore the elephant in the room: black hat works. For every post informing us that we need to create compelling content in order to rank, there are hundreds or thousands of junky posts ranking on purchased links, private link networks, and tiered linking schemes. Black hat doesn’t work for long, but … Continue reading “An Open Letter to Webmasters and Clients: Think Beyond Links, Build Compelling Sites with Rich UI and UX”

Make Em Laugh How Humour is Overtaking the Marketing Landscape

Humour has long been used by business as a marketing tactic, and for good reason. Employed correctly, it is a powerful tool for engagement and interaction. Humour is relatable, it is memorable, and it builds trust. These three factors are what make humour so pervasive, and are therefore extremely important to the success of humour … Continue reading “Make Em Laugh How Humour is Overtaking the Marketing Landscape”

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