Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that… Continue reading
How Links Pass Authority [INFOGRAPHIC]
![How Links Pass Authority [INFOGRAPHIC]](https://www.e2msolutions.com/blog/wp-content/uploads/2014/03/How-Link-Pass-Authority1.gif)
How much is a link worth? What is link authority? What are the various types of links? What kind of link is appropriate for what content? Should you link to Site X? Should you attempt to get a link from Site Y? I could write a whole post comprised entirely of questions about links. Not… Continue reading
E2M Eagle’s Eye – 14 Mar 2014
SMX West has just concluded after 60 marathon sessions on SEO, social, mobile and almost everything the Eagle likes. Meanwhile, it was business as usual elsewhere on the web and here’s your weekly market ticker… Premium Video Ads on Facebook https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook Taking a leaf out of Instagram videos, Facebook will now show 15-second long,… Continue reading
5 Unexpected Link Prospecting Tools, and How to Use Them
It seems that many SEOs have taken to believing that link building is synonymous with guest posting. We’ve already busted the fear that guest posting violates Google’s guidelines, but the fact remains that most SEOs use it as a crutch. If we can’t persuade influencers to link to our content without offering a guest post… Continue reading
4 SEO Lessons, As Taught by Big Brand Penalties
When Google penalizes a big brand, SEOs had better pay attention. The fact of the matter is that Google does not like to penalize big brands. The search engine looks foolish when popular brands don’t show up in the search results, and users can become frustrated with the experience. When Google penalizes a big brand,… Continue reading
E2M Eagle’s Eye – 07 Mar 2014
Hey peeps, Flight Eagle has landed and the cargo includes the latest on ecommerce site optimization, social media, outreach and wise words from Google. We’ve also carried over the Cutts-bashing from last week. Go check out the spoils! How to Avoid Unscrupulous Web Design and SEO Service Providers http://www.internetmarketingninjas.com/blog/tips-and-tricks/avoid-unscrupulous-web-design-seo-service-providers/ Nope, this isn’t another rant…. Continue reading
A 13 Step Guide to Local SEO Marketing
When I see businesses with a global footprint trying to rank at the top of local search results, I know local SEO has well and truly arrived. Contrary to popular belief, its efficacy is not limited to local businesses; it can also benefit businesses with a global footprint wanting to geo-target their customers. Local SEO… Continue reading