Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that
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When I see businesses with a global footprint trying to rank at the top of local search results, I know local SEO has well and truly arrived. Contrary to popular belief, its efficacy is not limited to local businesses; it can also benefit businesses with a global footprint wanting to geo-target their customers. Local SEO
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There are penalty recovery case studies, and there are penalty recovery case studies. This is just another of them. One more website recovered from the annals of Google’s dumps, cleaned up and shined to face an as-yet uncertain but propitious future. What will differentiate this post is that it’s written entirely in hindsight. I don’t
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You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales
... Continue reading![11 Most Important Google Search Algorithm Updates/Changes in 2013 [INFOGRAPHIC]](https://www.e2msolutions.com/wp-content/uploads/2013/12/11-Most-Important-Google-Search-Algorithm-Updates.jpg)
As we did last year, E2M has come up with the most important changes to Google’s algorithm this year. Read on for a report about what sent site owners and marketers scurrying to their analytics in 2013! Embed This Infographic On Your Site (copy code below): Courtesy of: E2M Solutions
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Content creation can be one of the most exciting processes you’ll ever engage in, especially if you’re new to the game. With the wealth of information to be had on the Internet – plus your abundant arsenal of personal opinions, it may seem that you will never run out of things to write about. While
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