If you are a SaaS company priding itself on tech proficiency, it is likely that you scoff at the notion of content marketing. Most Software as a Service ventures, at least preliminarily, believe that features make or break a product, and that the potential benefits their product offers alone can get them into the lives… Continue reading
2016 is going to be an exciting time for digital marketing. The new year is sure to usher in new ideas, trends and strategies with itself. Don’t be surprised if you find Web marketers increasing their focus on creating high-quality content, along with optimizing for SEO to boost rankings. That’s right, SEO is here to… Continue reading
Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use… Continue reading
Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and… Continue reading
Here’s to strong women. May we know them. May we be them. May we raise them. E2M recently celebrated International Women’s Day on 8th of March. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. Here is what its women workforce have to say about the celebrations.
In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of… Continue reading
Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when… Continue reading