Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and… Continue reading
Here’s to strong women. May we know them. May we be them. May we raise them. E2M recently celebrated International Women’s Day on 8th of March. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. Here is what its women workforce have to say about the celebrations.
In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of… Continue reading
Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when… Continue reading
SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot… Continue reading
Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business… Continue reading
There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are… Continue reading