How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over … Continue reading “How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It”

Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine … Continue reading “Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)”

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