How to Prevent Infographic Theft (and What to Do if it Happens)

Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the … Continue reading “How to Prevent Infographic Theft (and What to Do if it Happens)”

How to Create Relevant Content Using Customer Personas

Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the … Continue reading “How to Create Relevant Content Using Customer Personas”

6 Marketing Lessons from a Coffee Commercial

The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a … Continue reading “6 Marketing Lessons from a Coffee Commercial”

4 Professional Objectives Every Marketer Should Aim For

Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and … Continue reading “4 Professional Objectives Every Marketer Should Aim For”

10 Top-Notch Approaches to Demand Generation & Brand Awareness

Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for … Continue reading “10 Top-Notch Approaches to Demand Generation & Brand Awareness”

6 Free Marketing Guides You Should See This Week

Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter … Continue reading “6 Free Marketing Guides You Should See This Week”

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