Social media is a minefield. There are so many people saying what you should and shouldn’t be doing, that it’s hard to know where to start. And, like everything, when you do start it’s common to start making mistakes. But the problem with social media is that everything moves so fast that it’s hard to know which mistakes you’re making, and the impact it’s having on your results. So, let’s get back to basics. There are three fundamental mistakes that social media marketers – including you – make a lot of the time. And, if you… Continue reading
How To Create A Content Marketing Strategy That Fits Your Audience
You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in… Continue reading
Social Media Fails of Big Brands
Some people still don’t get it. The broadness of that sentence is on purpose, but for the sake of this it’s in reference to social media. Despite the fact it’s been around a few years, people still can’t/don’t/won’t grasp how it works. Some still can’t/don’t/won’t comprehend that you what you say on this medium of… Continue reading
How to Bag (And Keep) Large SEO / Digital Marketing Contracts
So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good… Continue reading
In Conversation With David Berkowitz, CMO at agency MRY
Hey everyone! I’m here again with our new guest for the interview series. About David Berkowitz: David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Visa, Johnson & Johnson, and Adobe. Since joining in 2013, he has… Continue reading
Does a Master’s Degree Offer Lasting Value for Marketers?
There has been plenty of discussion recently about “full-stack,” or T-shaped employees: generalists who can do a little bit of everything. For digital marketers, that means you should be able to write compelling copy, devise creative strategies, code a landing page and design an email template. As nice as that sounds, the realities of the… Continue reading
In Conversation With Pierre Lechelle, Entrepreneur and SAAS Marketer
Hey everyone! I’m here again with our new guest for the interview series. About Pierre Lechelle: Pierre Lechelle is an entrepreneur, a consultant and an SaaS marketing expert. He’s been an entrepreneur since over 6 years and loves to share his passion with others via his personal blog. In his daily life, he helps companies… Continue reading