With all the social media frenzy around us, it can be said that people’s purchasing decisions are largely motivated by their fellow consumers’ opinions. There was a time when consumers would simply look at brands and their products before making a purchase. But that was in the yesteryears. Today, they look at their peers and… Continue reading
As our regular readers would have noticed, we have set out to conquer the world discover the choicest marketing posts, best practices, expert opinions, and trivia from the four corners of the internet. This post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media… Continue reading
If you are a SaaS company priding itself on tech proficiency, it is likely that you scoff at the notion of content marketing. Most Software as a Service ventures, at least preliminarily, believe that features make or break a product, and that the potential benefits their product offers alone can get them into the lives… Continue reading
2016 is going to be an exciting time for digital marketing. The new year is sure to usher in new ideas, trends and strategies with itself. Don’t be surprised if you find Web marketers increasing their focus on creating high-quality content, along with optimizing for SEO to boost rankings. That’s right, SEO is here to… Continue reading
Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use… Continue reading
Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and… Continue reading
Here’s to strong women. May we know them. May we be them. May we raise them. E2M recently celebrated International Women’s Day on 8th of March. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. Here is what its women workforce have to say about the celebrations.