The first question clients ask when they come to us looking to start an AdWords campaign is how much they should be spending their budget. The answer is almost always: it depends. There are many different factors that go into a determining a budget and pre-emptive steps to take into consideration. If you are a… Continue reading
Google’s Biggest Search Algorithm Updates Of 2016
Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better…. Continue reading
51 Exciting Holiday Campaign and Contest Ideas to Engage Audiences
This post was last updated in November, 2018 with 26 additional ideas about holiday campaigns and contests that engage audiences. Come Christmas and there’s magic in the air! One may exclaim that ‘tis the season to be jolly, but brands are probably thinking “’tis the time to start engaging customers by spreading some holiday cheer.”… Continue reading
Branding with Diwali: How Big Brands Are Cracking It
For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands… Continue reading
8 Useful Content Brainstorming Hacks
We all have the same nightmare experience on a regular basis: you need content, you always need content, but the ideas just aren’t flowing. It is understandable, our brains aren’t continuous idea-generating machines that always function at top capacity. And even the most prolific writer is going to feel burnt out from time to time…. Continue reading
How to Choose a Blog Post Format – Your Go-To Guide
You’re probably in a routine, pushing out a new blog article every week. Fine; at least you’re creating new content. Now that you’re getting serious about your online presence, there’s something else you need to give attention to: the format of your next blog post. Essay articles are great, but you can also be posting… Continue reading
How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter
The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter… Continue reading