4 Professional Objectives Every Marketer Should Aim For

Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and … Continue reading “4 Professional Objectives Every Marketer Should Aim For”

10 Misconceptions that are Potential Deal Breakers for your Content Strategy

It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it … Continue reading “10 Misconceptions that are Potential Deal Breakers for your Content Strategy”

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