In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of… Continue reading
Local Search Challenges of 2016 Explained by 10 Industry Experts
Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when… Continue reading
Is There Such A Thing As “Cheap” SEO?
SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot… Continue reading
3 Unique Business Functions to Try Using Your Social Networks in 2016
Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business… Continue reading
How To Use Competitive Analysis To Boost Your Content Marketing Strategy
There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are… Continue reading
Where is Clickbait Taking Us? Is There No End In Sight?
You Won’t Believe How These Celebs Got Wasted – 29 Before After Pics! 206 Bone Chilling Reasons Clickbait Is Destroying the World As We Know It How This Man Burned His Money In Order To Grow More Money Ok, maybe I am exaggerating. No man has ever burned his money for growing more money, at… Continue reading
The Ultimate Guide to Content Marketing For SaaS Business
In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared… Continue reading