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Blog Post

By Manish Dudharejia

How to Create Relevant Content Using Customer Personas

How to Create Relevant Content Using Customer Personas
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Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the

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By Manish Dudharejia

6 Marketing Lessons from a Coffee Commercial

6 Marketing Lessons from a Coffee Commercial
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The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a

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By Manish Dudharejia

4 Professional Objectives Every Marketer Should Aim For

4 Professional Objectives Every Marketer Should Aim For
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Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and

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By Manish Dudharejia

10 Top-Notch Approaches to Demand Generation & Brand Awareness

10 Top-Notch Approaches to Demand Generation & Brand Awareness
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Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for

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By Manish Dudharejia

10 Misconceptions that are Potential Deal Breakers for your Content Strategy

10 Misconceptions that are Potential Deal Breakers for your Content Strategy
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It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it

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By Vivek Patel

The Anatomy of a Local Business Listing – The Ultimate Guide

The Anatomy of a Local Business Listing – The Ultimate Guide
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“Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your

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