Circa 2015 saw content marketing become an integral part of the digital marketing strategies of an increasing number of brands. This was the year when content marketing came into its own, was combined with technology and used by businesses to establish their expertise and credibility in their field. 2015 also witnessed content marketing become the… Continue reading
The Most Important Google Search Algorithm Updates Of 2015
Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their… Continue reading
The Last Word on RankBrain
I solemnly affirm not to use the words vector, entity, string, database, or semantic in any form or variation in this post. And oh, I will not advise you to implement schema on your website. That promise out of the way, let’s dig into all the hullabaloo over Google’s RankBrain over the past month –… Continue reading
Get E2M’s Sure-Shot Penalty Recovery Tips at SMX Israel
It’s official! I will be speaking on how to chase away Panda, Penguin and manual penalties from your site at the upcoming SMX Israel conference. So if you’re going to be in Jerusalem this Sunday for the big daddy of all search events, please walk up and say Hi to Manish or me – we’d… Continue reading
Why You Need to Change Your Local Business Site to be Mobile-Friendly
Converting your business’ site to a mobile-friendly platform can be inexpensive and immediately set you apart from your competition. However, it’s only a matter of time until every relevant business will have a site fully optimized for mobile. If you don’t start taking advantage of this opportunity (quite literally) at your fingertips, your local search… Continue reading
16 SEO And Social Media Tools We Use Daily
I’m sure you’ll agree with me when I say: Link Building isn’t easy. It’s one of the most important parts of SEO, but it’s also one of the hardest. And, no matter how hard you try, it doesn’t seem to get any easier, does it? Well, it doesn’t have to be as hard as you… Continue reading
In Conversation With Andy Crestodina, Co-Founder of Orbit Media Studios
Hey everyone! We’re here again with a new interview for our interview series. This time our guest is Andy Crestodina (@crestodina). Andy is the Co-Founder and Strategic Director of Orbit Media Studios and he also wrote a book called ‘Content Chemistry’ which you can find on Amazon. Let’s begin! Q) Tell us something about yourself and how did… Continue reading