SEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings, and rethink the very way we do keyword research. You simply have … Continue reading “Fresh Ideas in Keyword Research (Mostly from Google)”
8 Fatal Local Search Mistakes and How to Fix Them
The title sounds like a misnomer doesn’t it? If these are fatal mistakes, how can you fix them? This actually is the best part about SEO. Irrespective of the enormity of your mistake, there is always a chance you can fix it. When you trawl the internet for articles on SEO mistakes, you will find … Continue reading “8 Fatal Local Search Mistakes and How to Fix Them”
Why Guest Blogging Doesn’t Work Without Influencer Outreach
Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No … Continue reading “Why Guest Blogging Doesn’t Work Without Influencer Outreach”
How to Prevent Infographic Theft (and What to Do if it Happens)
Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the … Continue reading “How to Prevent Infographic Theft (and What to Do if it Happens)”
How to Create Relevant Content Using Customer Personas
Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the … Continue reading “How to Create Relevant Content Using Customer Personas”
6 Marketing Lessons from a Coffee Commercial
The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a … Continue reading “6 Marketing Lessons from a Coffee Commercial”
4 Professional Objectives Every Marketer Should Aim For
Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and … Continue reading “4 Professional Objectives Every Marketer Should Aim For”