Welcome to the 1st interview of the series of interviews we’ll be conducting on E2M blog. To learn more about the different approaches of various experts, we will interview Entrepreneurs, Small Business Owners, Large Organization Workers, SAAS Marketing Experts, and CMOs to name a few. Our first guest for this series is Scott Cowley. About … Continue reading “In Conversation With Scott Cowley, SEO Expert and Doctoral Candidate in Marketing”
Where Does Online Authority Go From Here?
So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going … Continue reading “Where Does Online Authority Go From Here?”
What Social Media Holds in Store for B2B in 2015
Social media marketing has become a mission critical arm of inbound marketing. Social media is leveraged by marketers to improve branding, enhance customer engagement and increase traffic to their websites or brick and mortar shops/office. With billions of active users across diverse platforms, social media is a never ending resource of potential customers. What’s more, … Continue reading “What Social Media Holds in Store for B2B in 2015”
A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part II
I hope you enjoyed the first part of the roundup of New Year’s Resolutions by industry experts and were inspired by them at some level. In this post, some more experts share their learnings and resolutions with us. Here you go… Ann Smarty Founder of MyBlogU. She’s @seosmarty on Twitter Learnings: SEO is changing too fast … Continue reading “A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part II”
It’s Official: We’re Dumping Facebook
You read that right. We’ve decided to jump on to the Quit Facebook bandwagon. Like Copyblogger and many others in the industry, we’ve come to the conclusion that our efforts on Facebook are better spent elsewhere. Pratik, our co-founder, recently asked me to be E2M’s mouthpiece on social media. And the first thing I’m going … Continue reading “It’s Official: We’re Dumping Facebook”
30 Top Content Marketing Posts of 2014
2014 has been a fantastic year for content marketing. Brands, both big and small, seriously started considering content an intrinsic part of their marketing strategy. Marketers became more confident about using content creation and its distribution as a means of boosting marketing deliverables. The ambiguity surrounding content marketing ROI has dissipated and we are also … Continue reading “30 Top Content Marketing Posts of 2014”
A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part I
How was the year 2014 for you? 2015 has just begun and now is the best time to rewind and take a look at your business’s journey through 2014. You can identify what strategies worked well for your business and the mistakes you made (But should have stayed away from). This is also the right … Continue reading “A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part I”