Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the … Continue reading “How to Create Relevant Content Using Customer Personas”
6 Marketing Lessons from a Coffee Commercial
The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a … Continue reading “6 Marketing Lessons from a Coffee Commercial”
4 Professional Objectives Every Marketer Should Aim For
Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and … Continue reading “4 Professional Objectives Every Marketer Should Aim For”
10 Top-Notch Approaches to Demand Generation & Brand Awareness
Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for … Continue reading “10 Top-Notch Approaches to Demand Generation & Brand Awareness”
6 Free Marketing Guides You Should See This Week
Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter … Continue reading “6 Free Marketing Guides You Should See This Week”
E2M Eagle’s Eye – 08 Aug 2014
Hey everyone! The Eagle is back after a looooong flight. And he is sorry for going dark without warning. Looks like this particular pigeon tried to take his place, but pigeons can never fly as high as eagles, can they? So without further ado, here is this week’s round-up… HTTPS as a ranking signal … Continue reading “E2M Eagle’s Eye – 08 Aug 2014”
10 Misconceptions that are Potential Deal Breakers for your Content Strategy
It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it … Continue reading “10 Misconceptions that are Potential Deal Breakers for your Content Strategy”