One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO
... Continue readingIf you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,
... Continue readingPWA (Progressive Web App) is a monumental shift that has been making giant waves across the tech world. If you have built anything for the web, chances are that the term PWA has crossed your path at one point or another. In recent years, the concept has picked up a great deal of steam among
... Continue readingBack in March 2013, I wasn’t sure if I’d made the right decision by joining E2M. Today, I’m still with E2M as Project Manager – Local SEO Campaigns. I was Local Search Specialist in 2016 when I wrote a post titled, 5 Indispensable Business Lessons. I’m still wondering how I spent 6 years in a job that
... Continue readingAll too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how
... Continue readingYour Google My Business (GMB) listing and account are absolutely central to achieving success with local SEO. If you want customers to find you, especially new customers who aren’t just searching for your business name, you need a fleshed out and properly optimized GMB account. Unfortunately, many businesses make important mistakes with their GMB account
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