So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going… Continue reading
What Social Media Holds in Store for B2B in 2015
Social media marketing has become a mission critical arm of inbound marketing. Social media is leveraged by marketers to improve branding, enhance customer engagement and increase traffic to their websites or brick and mortar shops/office. With billions of active users across diverse platforms, social media is a never ending resource of potential customers. What’s more,… Continue reading
A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part II
I hope you enjoyed the first part of the roundup of New Year’s Resolutions by industry experts and were inspired by them at some level. In this post, some more experts share their learnings and resolutions with us. Here you go… Ann Smarty Founder of MyBlogU. She’s @seosmarty on Twitter Learnings: SEO is changing too fast… Continue reading
It’s Official: We’re Dumping Facebook
You read that right. We’ve decided to jump on to the Quit Facebook bandwagon. Like Copyblogger and many others in the industry, we’ve come to the conclusion that our efforts on Facebook are better spent elsewhere. Pratik, our co-founder, recently asked me to be E2M’s mouthpiece on social media. And the first thing I’m going… Continue reading
A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part I
How was the year 2014 for you? 2015 has just begun and now is the best time to rewind and take a look at your business’s journey through 2014. You can identify what strategies worked well for your business and the mistakes you made (But should have stayed away from). This is also the right… Continue reading
The Most Important Google Search Algorithm Updates/Changes Of 2014
E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and… Continue reading
Fresh Ideas in Keyword Research (Mostly from Google)
SEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings, and rethink the very way we do keyword research. You simply have… Continue reading