Question 1

What are Keywords?

Accepted Answer

Keywords can be a word or phrase included in a piece of content to improve and optimize its searchability – with the goal of increasing traffic through the search engine results pages (SERPs).

Question 2

What is Keyword Research?

Accepted Answer

Keyword research is the process of finding the best and most relevant keywords to include in your content. Creating the right keyword plan with proper keyword research and placement is vital for improving the searchability of your content for the right audience.

Question 3

Why is Keyword Research So Important in SEO?

Accepted Answer

Keyword research is essential for SEO because it helps you: Find what people are searching for online and create content that matches their search intent Understand the competitive landscape and identify opportunities to rank for keywords with lower competition Discover long-tail keywords and question-based queries that can drive targeted traffic to your site Optimize your website and content with the right keywords to improve search rankings and visibility Attract more qualified leads and improve your website's conversion rate By conducting thorough keyword research, you can identify the most relevant, high-volume, and low-competition keywords to target in your SEO strategy. This allows you to create content that resonates with your target audience and ranks higher in search results, ultimately driving more traffic and sales to your business. Keyword research is an ongoing process that should be integrated into all aspects of your digital marketing efforts, from content creation to website optimization and beyond. By staying on top of the latest keyword trends and continuously refining your keyword strategy, you can maintain a competitive edge in your industry and achieve long-term success with SEO.

Question 4

How to choose a perfect Focus Keyword?

Accepted Answer

You will create your content around the focus keyword, which is what you ultimately aim to rank on. That said, it’s extremely important to choose the right focus keyword. The first step is to check the practical chances of ranking for that keyword(s). But how do you go about choosing the ‘right’ focus keyword? a) Check the user intent for the keyword When looking into keywords for website optimization, it is very important to know what information users are seeking when they enter a search query. One of the biggest mistakes SEOs make is believing that a piece of content will rank for the desired keyword without understanding the actual user intent behind it. To get a clear idea of what the user intent for a keyword is, simply enter that keyword into Google or any SEO tool and see what type of pages are ranking for it on the SERPs. For example, a lot of companies that provide Android development services are likely to target only the keyword “Android Development” in their page title to rank their service page. But when we look at some of the top results for the keyword ‘Android Development’, we can see that most of the pages are tutorials and educational pages. search results for keyword android development So, it wouldn’t be a wise decision to simply target ‘Android Development’ in the Page Title. Now, let’s add a clearer intent in the keyword and see the difference. I will now search for the keyword ‘Android Development Company’. Here is what we see. searching android development company keyword in ahrefs We can clearly see that the number of service pages for companies that provide Android Development services is a bit more than when we searched for only ‘Android Development’. Now let’s change the search intent a bit more and see what difference it makes. This is one of the most common mistakes we see a lot of service providers make. They go a step further in targeting a keyword and add terms like ‘best’ and ‘top’ ahead of their focus keyword. For example, let’s take a look at the keyword ‘Best Android Development Company’. Ahrefs search results for best android development company As seen, the result is a lot of links that contain lists of Android Development Companies – which aren’t directly beneficial to the service pages of individual companies. So, what do we understand about Google Search and Search Intent? Google will never/hardly ever show a specific company page for a search in a specific category when people are including the word ‘best’ or ‘top’ in those searches. Also, based on the common understanding, how would you know that something is best in its category until you have checked out multiple options? Generally speaking, Google does a lot to be unbiased with vendors. For this reason, Google shows listing pages for search queries starting with ‘Best’ as it wants to give users multiple options and let them decide for themselves. When you choose your focus keyword, be very sure you are choosing the right keyword that can show up in search results per the intent. b) Check the traffic-generating potential of your focus keyword This is an essential process if your goal is to generate high numbers of organic traffic from your focus keyword. Say I want to consider ‘Best Tire Brands’ as my focus keyword which has a very good search volume. I’ll use the Ahrefs Keyword Explorer and check for the top results for this keyword. best tire brands traffic potential based on data in ahrefs tool In this case, we can see that the approx. traffic generated is fair/evenly distributed throughout the top 10 positions. Let’s take another example. This time for the keyword ‘Content Distribution’. checking traffic potential of keyword content distribution based on data from ahrefs tool We can see that only the top-ranking content and a few more pages receive a significant amount of traffic – whereas the traffic drastically reduces for the other pages. Now, the content you publish around a focus keyword like this won’t reach the first page in SERP straightway. You shouldn’t expect to generate high organic traffic immediately. Even though this is not a highly accurate method, I still use it just to be sure that I am choosing the right keyword. c) Check the Organic Click Rate Again, if you are aiming to generate organic traffic, it is important to know how many users are clicking on the pages in the organic search results for your focus keyword. Let’s use the ‘best tire brands’ keyword example again – using Ahrefs Keyword Explorer. best tire brands keyword overview in ahrefs Besides other metrics, you can see that it shows the overall percentage for the number of people who clicked and did not click on pages shown in the search results. From there, it again bifurcates the results into the percentage of people who clicked on pages shown in organic search results and those who clicked on pages shown in the paid results. Looking at the the percentage of ‘organic clicks only’, it is clear that a lot of people are clicking on the organic search results for this keyword. Now let’s look at a keyword which has less of informational intent and more of a purchase intent. Here’s an example using the keyword ‘hair dryer’. keyword overview for hair dryer in ahrefs keyword explorer We can see that the ‘organic clicks only’ percentage is very less when compared to the ‘best tire brands’ keywords. This is for an obvious reason that this a purchase intent keyword and Google will obviously show more ads for it, prompting more paid clicks. d) Check the Keyword Difficulty Keyword Difficulty can give you a glimpse into how much effort might be required to get your content ranked for your focus keyword. The efforts can be anything from creating a high-quality piece to building good, relevant links. Different tools display keyword difficulty in their own ways. Let’s see how two of the big SEO tools show it. 1. Ahrefs Ahrefs shows the keyword difficulty score based on the number of links that might be required to build for the content to rank it in the top 10 results of SERPs. keyword difficulty of keyword content marketing strategy in ahrefs 2. SEMrush SEMrush has a Keyword Difficulty Tool in which it provides the keyword difficulty score in a percentage (%). keyword difficulty of keyword content marketing strategy as per semrush tool Here is what SEMrush says about how it calculates the keyword difficulty score. SEMrush updated how they calculate keyword difficulty in May 2021. explanation about how semrush calculates keyword difficulty Keyword difficulty varies from tool-to-tool and there’s no exact score for it. The keyword difficulty score shown in different tools also needs to be taken with a grain of salt – as it’s possible to rank for a difficult keyword with the content alone and with minimal or no link building efforts compared to what is shown in the tools. And that’s how you do an advanced keyword research to choose the right focus keyword.

Question 5

How to use question keywords in your content?

Accepted Answer

The right way to use question keywords is to select the ones that are most relevant to you. From here, place “to-the-point” answers to these questions – don’t just write out the exact keyword in the content. Google will understand if your content has a good answer to a question – which can significantly increase its searchability when a user searches for that question. You can also use questions in subtitles with H2 or H3 tags, then write the answer to it in the paragraph below. Whatever the case is, make sure you write an accurate and to the point answer for the question keyword – not just place the question in the content and hope you rank for it.

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