Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right!
While we’re all stuck inside during quarantine due to the spread of COVID-19, there are a bunch of online courses you can take to expand your copywriting services and perform higher-level jobs after all of this is over.
Now, before we go any further, let’s differentiate a “content writer” and a “copywriter.” These terms tend to be used interchangeably – and wrongfully so.
Essentially, a content writer is more about informing. These writers crank out blogs, feature pieces, interviews, infographics, and more that are all about showcasing expertise and engaging the reader. The goals of content writing are long term.
Copywriting, on the other hand, is about selling. Copywriters are tasked with preparing content that motivates people to take action. Understandably, this requires a great deal of skill, which is where the following courses come into play.
We’ve compiled a list of copywriting courses that will walk you through the ropes of becoming a more versatile writer. Each of these courses is divided into one of three types: web, email, and e-commerce copywriting. Different kinds of copy require different kinds of skills – which you will need to learn through individualized courses.
Take a look at the following options to see which copywriting course looks right for you.
1. Web Copywriting
Writing copy for the web is all about keeping the reader engaged and sparking action. These courses will teach you how to create website copy, ad copy, social media posts, and marketing materials that encourage leads and function as a big part of a customer’s buying decision.
This web copywriting course comes from some of the world’s top copywriters and connects you with a community of successful writers and marketers. It also includes the largest copywriting training catalogue, which will help you specialize in top industries and quickly become a great copywriter.
The program comes with six different levels and goes up to the “Master’s Program for Six-Figure Copywriting.” So, even if you already consider yourself to be a qualified copywriter, you can still learn from AWAI’s immensely popular course.
“My publishers are working with more than a dozen AWAI-trained copywriters,” said Bill Bonner, the president of Agora Publishing.
Duration: Self-paced (six weeks or more)
Although this copywriting certification program doesn’t come for cheap, many consider its price tag to be inconsequential compared to the immense value it provides. This is the only industry-endorsed online training that certifies copywriters in the best SEO copywriting practices – and people come out on the other side feeling like real experts.
In this course, you’ll learn how to optimize web pages with a copy for search engines and attract the attention of the right users. Although the program teaches heavy-duty copywriting skills, it does so in a supportive environment where you can have fun.
“The training that Success Works provided was excellent. SEO is critical in our industry and our challenge was to be able to pass on this information effectively to our clients,” said Stewart Writer, Product Manager at LifeLearn Inc. “Each session was carefully planned, organized and executed with key takeaways. As a result, with the knowledge we gained, we have been able to provide a higher degree of service to our clients.”
Duration: Self-paced (roughly 3 months)
Without paying anything, you’ll receive 16 lectures from this free copywriting course that compiles some of the most vital knowledge from expert writers in the copywriting industry. The Eudonix course only takes about four hours to complete, but it will give you an amazing introduction to the world of copywriting.
The course starts by explaining what copywriting is and how it works effectively. It then delves into what it takes to be a good writer – as well as a good copywriter. You’ll learn how to understand an audience and write for them in a clear, straightforward manner.
Duration: 4 hours
How many emails do you receive every day? The average American gets about 126 emails per day – and many of them are never even opened.
Learning the trade of email copywriting will ensure that your branded emails actually get opened and read by customers. These online copywriting courses will teach you to communicate clearly and write emails that actually stand out in a crowded inbox.
Taught by instructor Victoria Taylor, a marketing generalist at Wishpond, this course contains a mixture of videos, surveys, texts, and discussions. It’s geared toward helping people build better email campaigns – while avoiding some of the most common email copywriting mistakes.
By enrolling for free in this popular course, you can learn everything you need to take your email writing skills to the next level. It only takes 40 minutes to complete, but you’ll find it leaves a lasting impression on your copywriting skills and habits. You’ll certainly notice this when writing important emails to customers and clients.
Duration: Less than 1 hour
Feeling like you don’t have what it takes to get people to open your emails? There’s a lot of competition out there – but this course teaches you how to compete at the highest level.
From learning how to craft a subject line to encouraging clearer copywriting, the Wylie Comm program covers everything you need to polish your email communication skills. Although this is predominantly covered in an L.A. in-person workshop, you can also book in-house email writing courses with Ann Wylie to do from anywhere.
“This was a densely packed training that offered expert guidance and real-time practice sessions on sharpening our skills,” said Elizabeth Seaberry, a communications specialist at Disability Rights Oregon. “Every word that Ann uttered had value – there is zero wasted time.”
Cost: Varies depending on the case
HubSpot copywriting expert, Joanna Wiebe, created a sales email copywriting course that is sure to help you seal more deals. It’s a five-day email course that sends you time-tested techniques for writing persuasive, powerful emails.
From sales formulas to language lessons, this HubSpot course gives you everything you need to write better emails to customers – and it’s entirely free. Considering that poor emails can cost you thousands of dollars, there’s no sense in skipping this worthwhile course.
Duration: Varies (as quick as one day)
3. E-Commerce Copywriting
E-commerce copywriting is all about getting the sale. Every piece of text on an online store, from product descriptions to the announcement of the latest promotion, matters. Below are three courses that will teach you how to inform customers while persuading them to buy.
Peep Laja, an expert copywriter and marketer, is now offering an 8-week program that provides in-depth coaching. It teaches novices all the way to advanced writers about how to attract higher-paying clients and grow their businesses.
Rather than talking about the latest fads in conversions, Laja’s program focuses on fostering actual e-commerce copywriting skills that persuade. With the help of the course, you can become a “top one percent” optimizer that knows conversion copywriting like the back of their hand.
Keep in mind that this is an active coaching program – you won’t just be watching videos. You’ll need to attend live webinars, complete assignments, and put theory in practice immediately.
Duration: Roughly 3 months
Looking for a copywriting online course that presents a step-by-step approach to driving sales? This is the one for you!
Within just five hours, Udemy’s course teaches writers how to use better persuasion methods, write sales letters, and generally write strong copy.
As an e-commerce writer, your number one goal is to convert eager visitors into customers. This course works to teach you straightforward copywriting methods and techniques to get you to that end goal.
“Very nice course. It gives you the foundation to copywriting and introduces you to the most important pillars for successful copywriting. I enjoyed it a lot!” said Daniela Koleva.
Duration: As short as one day
At first glance, this copywriting course might look a little childish, but trust us – it’ll revolutionize the way you sell products and services with your content. The course is geared toward increasing conversions on marketing pieces, as well as web content.
You’ll watch videos in the course that teaches you how to better communicate with clients and shoppers, and therefore, create more sales. Any e-commerce copywriter can benefit from learning how to get messages across more concisely and waste less time during the buying process.
“I knew nothing about writing copy for products and Neville set us on the right path to creating great content,” Sean Aquino said. “Our customers often write to us praising our product descriptions and newsletters for being more useful and thorough than they can find anywhere else.”
Duration: As short as 30 minutes
Many of us have been forced to switch to remote-work solutions during the COVID-19 pandemic. If you’ve always had an interest in writing copy for web pages and marketers, now’s your time to become an expert copywriter and branch down a different career path.
These courses will give you everything you need, from the basics of copywriting to the most advanced forms of conversion strategies. Try to learn copywriting online for free (or for a price) and see what you can learn during quarantine!
For any questions regarding copywriting, don’t hesitate to reach out to our team! We’re always happy to assist!
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