If there’s a topic that’s being highly discussed right now, it’s remote work. More specifically, it is remote team collaboration. The spread of COVID-19 has forced many businesses to adopt “work from home” policies, and for some, it’s a striking change that has led to employee confusion, lost productivity, and general anxiety. This has sparked
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By Kevin Svec
10 minutes read
Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right! While we’re all stuck inside during quarantine due to the spread of COVID-19, there
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A brand isn’t just a set of logos and a name with a catchy slogan. To survive in today’s highly competitive, ever-changing business environment, it needs to be more – and that means unearthing the brand story that drives everything it does. What is a Brand Story? A brand story is a creative narrative that
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The science of great UX copywriting is one that takes time to learn – and unfortunately, one that can be filled with weak spots if brands aren’t careful. Whether you’re reaching audiences through social media, billboards, web copy, or something else entirely, superb copywriting is key. Let’s talk about some of the most commonly ignored
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Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look
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2019 was another big year for Google search algorithm updates. Year after year, we see the search engine giant refine itself to become more “user-centric”. Google search ranking algorithms are a complex, versatile, and famously mysterious system that is constantly evolving to match the best results to search queries. Over the past year, we’ve seen
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