- A full 80 percent of Americans have bought something online in the past month, and 51 percent of Americans prefer to shop online.
- The e-commerce industry is growing at a pace of 23 percent year-over-year, and 67 percent of millennials would rather buy online than in a store.
- Even 59 percent of Baby Boomers have made at least one purchase from a marketplace this year.
A New Gold Rush
But despite massive growth in the industry, 43 percent of all online retail sales go
through Amazon, and 46 percent of American small businesses do not have a website.
If you want to take advantage of these changes in shopping habits, you need more than
an online presence. Your marketplace needs to become a trusted destination, and that
won’t happen unless you are showing up in the search results.
SEO For E-Commerce Websites
Is No Longer Optional
According to research by Business Insider, online shoppers start with Amazon a staggering 29 percent of the time. All of the other online marketplaces on the web combined account for just 9 percent.
But there is hope for alternative marketplaces. Fifteen percent of product searches start with Google, more than any location besides Amazon.
Since Google’s index includes nearly every website on the internet, this means that competing marketplaces still have an opportunity to be found.
If you work with a trusted e-commerce SEO consultant, you can increase your visibility in Google, differentiate yourself, and compete with Amazon in your vertical.
E-Commerce SEO Agency
E2M has been in the SEO industry since 2007, and many of the professionals on our team have been at it for far longer.
We blend extensive inbound marketing experience with comprehensive technical SEO knowledge to provide solutions for e-commerce websites. All of our strategies employ rigorous SEO checklists and audits built for e-commerce sites.
These are just a few of the e-commerce SEO services we have extensive experience with.
Strategic Technical SEO Consulting
For E-Commerce Stores
for site pages
of canonical tags
to generate rich snippets
Deep Consumer Behavior
Driven Keyword Research
As an experienced e-commerce SEO company, our approach to keyword research is indistinguishable from market research. We dig deeper than surface level tools, identifying keyword opportunities that popular tools will not discover or recommend.
We identify and address questions and concerns your target audience has that you may not even have been aware of, and combine innovative market research techniques with strategic brainstorming to ensure that the keywords we discover connect you to new business opportunities.
Unique Title And Meta Description Strategies
Dynamically generated product listings are a necessity for many marketplaces, but they are also the least effective method of generating pages for search engines. Manually produced product pages with 100 percent unique copy and keyword relevance are necessities if you want to outperform the competition.
We employ the Pareto concept to identify your most promising pages, then rebuild them from the ground up to maximize search engine traffic and conversion rates.
Heading Tag And Image Optimization
We strategically combine keyword use with convincing copy to make the most of each page’s heading tags, and optimize your image meta data for the greatest visibility in image search results.
Google assigns every page a “quality score” based on the value of its content, factoring in keyword relevance, information density, reading level, uniqueness, user behavior, and various other factors.
Our professional copywriters ensure that every word contributes to user experience, customer retention, conversions, and search engine authority. E-commerce website optimization is the bread and butter of our business.
Sales Funnel Optimization
By combining conversion rate optimization with SEO and other inbound marketing strategies, we reduce cart abandonment, increase user engagement, eliminate bottlenecks, and A/B our way to breakthrough results.
Extensive Analytics Tracking
We use the most modern and advanced analytics methods, including
e-commerce goal conversion and other methods, to ensure that every sale is attributable to previous marketing efforts, allowing us to maximize your ROI in the most transparent way possible.
Strategic SEO Consulting For E-Commerce
Redesigns, Relaunches, and Migrations
Redesigning your website or migrating to a new e-commerce platform can be a smart move if you want to launch new features, stay visually stunning, or keep up with industry trends. But redesigns and migrations can also wreak havoc on your site’s SEO.
We have helped sites recover and surpass their previous search engine traffic levels after disastrous site redesigns tanked their rankings.
We work closely with designers and developers to ensure that your relaunch goes off without a hitch, even improving your site’s overall SEO performance.
We monitor your site for errors that could harm your performance in the search results as well as your other marketing efforts.
We have a proven track record, and are confident in our abilities.
Enterprise Scale SEO For E-Commerce
Massive marketplaces with thousands, even millions, of pages can be an SEO blessing or an SEO curse.
A massive number of pages increases your opportunities for drawing search traffic from “long tail” queries, rare keywords that cumulatively bring in large numbers.
But if that high page count is accompanied by duplicated content, links to 404 pages, and even small technical errors, the negative impact on your site’s SEO is multiplied and your rankings can suffer in ways that a smaller site can’t dream of.
Our e-commerce SEO
custom built to suit
your individual needs.
We have devised and implemented solutions for massive marketplaces in the past that have brought sites
thousands of visitors they would not otherwise have reached. Do not waste these opportunities.
What Separates E2M
From The Competition
- More than 10 Years of experience
- No contracts. Work with us as long as you want
- Founders’ core background in SEO
- Prior experience working on e-commerce sites from a wide variety of niches
- Strong understanding of modern e-commerce technologies
- Strong understanding of how Google Search Algorithms work
- We are regular contributions to some of the biggest platforms in the search industry such as Search Engine Land, Marketing Land, Moz.com, Search Engine Watch, Search Engine Journal, and other trusted SEO knowledge outlets
- Transparent and ethical work practices
- Fair and Competitive pricing (VALUE FOR MONEY)
- Integrated full service digital marketing approach to help you with search engine marketing and paid advertisement on Google AdWords (Search, Display, Shopping), Facebook, and Instagram
Hands On Experience With
Multiple E-Commerce Platforms
Our developers and e-commerce SEO experts have worked with a wide variety of e-commerce platforms, both open source and hosted. Our experience with these platforms allows us to provide platform-specific SEO consultation and service on short notice.
Platforms we have worked with include, but aren’t limited to:
We are also happy to work with custom cart solutions.
Top Notch Tools
Our agency works with the following SEO tools, allowing us to provide services that would be difficult to perform in-house:
Level The Playing Field
Amazon may be a Goliath in the e-commerce industry, but they are by no means
impossible to defeat in your vertical. Work with us to develop an inbound marketing
strategy that will make your brand the authority in your corner of the market and a front
page result in the search engines. We’re here to discuss your plans, obstacles, goals, and
future. Let’s talk. There are no obligations or commitments.
If you’re an agency, we can help you scale your agency business with our white label partner program. Learn more about our white label services.