There has been plenty of discussion recently about “full-stack,” or T-shaped employees: generalists who can do a little bit of everything. For digital marketers, that means you should be able to write compelling copy, devise creative strategies, code a landing page and design an email template. As nice as that sounds, the realities of the… Continue reading
In Conversation With Pierre Lechelle, Entrepreneur and SAAS Marketer
Hey everyone! I’m here again with our new guest for the interview series. About Pierre Lechelle: Pierre Lechelle is an entrepreneur, a consultant and an SaaS marketing expert. He’s been an entrepreneur since over 6 years and loves to share his passion with others via his personal blog. In his daily life, he helps companies… Continue reading
The Ideal Content Marketing Mix for the Evolving Social Landscape
Larry Kim tried to warn you. The founder and CTO of Mobile Monkey said on Inc. that Google+ will die. Kim also repeated on his own blog that the rumors are true. He said Google is breaking its Streams and Photos into standalone products, and Bradley Horowitz will manage them when he made the announcement… Continue reading
What Does Google’s Mobile Update Have in Store for Site Owners?
It’s been almost a month since Google announced their efforts to promote mobile-friendly content (be it websites or apps) in their search results. Since then, speculation has been rife on how it will work, which sites it will affect, how to prepare your site/app and ride the update when it arrives, and what will happen… Continue reading
7 Entrepreneurs Share Real Life Success Stories
What inspires you the most for life, work and to achieve your dreams? There are so many sources of inspiration such as books and quotes but I think learning from real life success stories helps to know how successful people think, act and take the decisions. We asked a few successful entrepreneurs to share single biggest lesson they… Continue reading
In Conversation With Scott Cowley, SEO Expert and Doctoral Candidate in Marketing
Welcome to the 1st interview of the series of interviews we’ll be conducting on E2M blog. To learn more about the different approaches of various experts, we will interview Entrepreneurs, Small Business Owners, Large Organization Workers, SAAS Marketing Experts, and CMOs to name a few. Our first guest for this series is Scott Cowley. About… Continue reading
Where Does Online Authority Go From Here?
So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going… Continue reading