Converting your business’ site to a mobile-friendly platform can be inexpensive and immediately set you apart from your competition. However, it’s only a matter of time until every relevant business will have a site fully optimized for mobile. If you don’t start taking advantage of this opportunity (quite literally) at your fingertips, your local search… Continue reading
16 SEO And Social Media Tools We Use Daily
I’m sure you’ll agree with me when I say: Link Building isn’t easy. It’s one of the most important parts of SEO, but it’s also one of the hardest. And, no matter how hard you try, it doesn’t seem to get any easier, does it? Well, it doesn’t have to be as hard as you… Continue reading
In Conversation With Andy Crestodina, Co-Founder of Orbit Media Studios
Hey everyone! We’re here again with a new interview for our interview series. This time our guest is Andy Crestodina (@crestodina). Andy is the Co-Founder and Strategic Director of Orbit Media Studios and he also wrote a book called ‘Content Chemistry’ which you can find on Amazon. Let’s begin! Q) Tell us something about yourself and how did… Continue reading
3 Most Common Mistakes Social Media Marketers Make
Social media is a minefield. There are so many people saying what you should and shouldn’t be doing, that it’s hard to know where to start. And, like everything, when you do start it’s common to start making mistakes. But the problem with social media is that everything moves so fast that it’s hard to know which mistakes you’re making, and the impact it’s having on your results. So, let’s get back to basics. There are three fundamental mistakes that social media marketers – including you – make a lot of the time. And, if you… Continue reading
How To Create A Content Marketing Strategy That Fits Your Audience
You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in… Continue reading
Social Media Fails of Big Brands
Some people still don’t get it. The broadness of that sentence is on purpose, but for the sake of this it’s in reference to social media. Despite the fact it’s been around a few years, people still can’t/don’t/won’t grasp how it works. Some still can’t/don’t/won’t comprehend that you what you say on this medium of… Continue reading
How to Bag (And Keep) Large SEO / Digital Marketing Contracts
So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good… Continue reading