Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter… Continue reading
E2M Eagle’s Eye – 08 Aug 2014
Hey everyone! The Eagle is back after a looooong flight. And he is sorry for going dark without warning. Looks like this particular pigeon tried to take his place, but pigeons can never fly as high as eagles, can they? So without further ado, here is this week’s round-up… HTTPS as a ranking signal… Continue reading
10 Misconceptions that are Potential Deal Breakers for your Content Strategy
It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it… Continue reading
How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It
Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over… Continue reading
The Anatomy of a Local Business Listing – The Ultimate Guide
“Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your… Continue reading
Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)
I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine… Continue reading
E2M Eagle’s Eye – 20 Jun 2014
It’s Friday again and the Eagle is back. No, he’s not been kicking a ball around or flying over Brazil. He’s been hard at work getting the spiciest nuggets in search marketing for you! CRO and negative SEO received more than their usual share of attention the past week. Scroll (and click) away! Google… Continue reading