Can’t believe a month’s already gone by in 2014 – New Year seems like yesterday! The past week, SMX Israel was hailed a resounding success, with John Mueller and Eli Feldblum at their best. Let’s dig into the Eagle’s spoils from elsewhere – he’s got interesting stuff about Foursquare, Baidu and others. Why We … Continue reading “E2M Eagle’s Eye – 31 Jan 2014”
Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action
There are penalty recovery case studies, and there are penalty recovery case studies. This is just another of them. One more website recovered from the annals of Google’s dumps, cleaned up and shined to face an as-yet uncertain but propitious future. What will differentiate this post is that it’s written entirely in hindsight. I don’t … Continue reading “Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action”
The Definitive Guide to Conversion Friendly Content Marketing for B2C
You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales … Continue reading “The Definitive Guide to Conversion Friendly Content Marketing for B2C”
E2M Eagle’s Eye – 24 Jan 2014
The Eagle was on a break, but he’s back. How is 2014 turning out for you? Our world is agog with discussions on the fate of guest blogging at the moment – but hey, let’s not overlook the usual! The decay and fall of guest blogging for SEO http://www.mattcutts.com/blog/guest-blogging/ This one is all over … Continue reading “E2M Eagle’s Eye – 24 Jan 2014”
Don’t Stop Guest Blogging, Stop Guest Spamming
Ever since Rand Fishkin argued that link building was dying, to be replaced by link earning, a new wave of SEOs has emerged, warning us that guest blogging will be Google’s next target. James Finlayson argued, quite convincingly, that guest bloggers are sleepwalking their way toward future penalties. Garrett Moon even argued that guest posting … Continue reading “Don’t Stop Guest Blogging, Stop Guest Spamming”
14 Reasons Why Every Site Needs New Design In 2014
Hope you guys had a smashing 2013 and ended it with some amazing Christmas festivities and a cracker jack of a New Year’s celebration. Now that all of you are back and (hopefully) out of your holiday hangover, it’s time to take a cold hard look at your website. Bring in the New Year by … Continue reading “14 Reasons Why Every Site Needs New Design In 2014”
7 Tools You Should Use for Content Marketing and Link Building
We spend a lot of time talking about strategy here, but sometimes readers get curious about how we accomplish certain things in a sufficient time span. To address this, I decided to draft up a list of 7 tools that I think are vital to a content marketing and link building strategy. This list might … Continue reading “7 Tools You Should Use for Content Marketing and Link Building”