Content and Commerce: Using Content Marketing to Drive Ecommerce in 2014

Content marketing has exploded. According to research by MarketingProfs and Content Marketing Institute, 90 percent of B2C marketers are using content marketing. In October, 60 percent of respondents said they planned to increase content spending over the next 12 months. Seventy-two percent are already producing more content than they did last year. With that much… Continue reading

E2M Eagle’s Eye – 21 Feb 2014

Howdy, Eagle watchers! Here’s your Friday dose of knowledge and fun. This week, we have a splattering of keyword research, pointers from Google, and of course an-ask-me anything. Dive right in.   Negative SEO: still taboo or becoming an accepted practice? http://econsultancy.com/blog/64368-negative-seo-still-taboo-or-becoming-an-accepted-practice Chris Bishop, director of 7thingsmedia, takes a look at how negative SEO is… Continue reading

E2M Eagle’s Eye – 14 Feb 2014

Happy Valentine’s Day to all marketers worldwide! The Eagle is thrilled to spread his love of content, free tools, blogging, coding and optimization of all things digital today. He also hopes your love for promotion and promotion of love will never end!   Google Webmaster Guidelines Adds Not To Block Google Ads With Robots.txt http://www.seroundtable.com/google-guidelines-ads-blocking-18105.html… Continue reading

Ignoring Google+ Is Ignoring Online Marketing: Time for Marketers to Take Advantage

Google+, just one of Google’s many online properties, is one of the most hotly debated social platforms to date. Referred to by Google as a “social layer,” Google+ has become an ancillary, but also cornerstone, piece to Google’s online search dominance. It’s more than a pure social network. Google—whether they intended to or not—has created… Continue reading

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