Content Marketing for Small Business 101, No Prior Marketing Experience Required

As a savvy small business owner, you’ve probably noticed the new craze going on in online marketing lately. By lately I actually mean the last 2 years. The craze is known as content marketing and, apparently, various businesses have been getting great results with it. Just so I don’t sound empty worded, it’s been said … Continue reading “Content Marketing for Small Business 101, No Prior Marketing Experience Required”

Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action

There are penalty recovery case studies, and there are penalty recovery case studies. This is just another of them. One more website recovered from the annals of Google’s dumps, cleaned up and shined to face an as-yet uncertain but propitious future. What will differentiate this post is that it’s written entirely in hindsight. I don’t … Continue reading “Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action”

The Definitive Guide to Conversion Friendly Content Marketing for B2C

You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales … Continue reading “The Definitive Guide to Conversion Friendly Content Marketing for B2C”

Don’t Stop Guest Blogging, Stop Guest Spamming

Ever since Rand Fishkin argued that link building was dying, to be replaced by link earning, a new wave of SEOs has emerged, warning us that guest blogging will be Google’s next target. James Finlayson argued, quite convincingly, that guest bloggers are sleepwalking their way toward future penalties. Garrett Moon even argued that guest posting … Continue reading “Don’t Stop Guest Blogging, Stop Guest Spamming”

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