E2M Eagle’s Eye – 28 Feb 2014

It’s Friday and the Eagle has landed again. And this week, he’s picked Matt Cutts as his primary object of interest. Of course, there are the usual bits and pieces of link building, PPC, penalty and content marketing!   The outdated way Google sees images http://www.seoish.com/the-outdated-way-google-sees-images/ Google does not index base64 images; however, you should… Continue reading

Content and Commerce: Using Content Marketing to Drive Ecommerce in 2014

Content marketing has exploded. According to research by MarketingProfs and Content Marketing Institute, 90 percent of B2C marketers are using content marketing. In October, 60 percent of respondents said they planned to increase content spending over the next 12 months. Seventy-two percent are already producing more content than they did last year. With that much… Continue reading

E2M Eagle’s Eye – 21 Feb 2014

Howdy, Eagle watchers! Here’s your Friday dose of knowledge and fun. This week, we have a splattering of keyword research, pointers from Google, and of course an-ask-me anything. Dive right in.   Negative SEO: still taboo or becoming an accepted practice? http://econsultancy.com/blog/64368-negative-seo-still-taboo-or-becoming-an-accepted-practice Chris Bishop, director of 7thingsmedia, takes a look at how negative SEO is… Continue reading

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