How was the year 2014 for you? 2015 has just begun and now is the best time to rewind and take a look at your business’s journey through 2014. You can identify what strategies worked well for your business and the mistakes you made (But should have stayed away from). This is also the right… Continue reading
The Most Important Google Search Algorithm Updates/Changes Of 2014
E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and… Continue reading
Fresh Ideas in Keyword Research (Mostly from Google)
SEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings, and rethink the very way we do keyword research. You simply have… Continue reading
8 Fatal Local Search Mistakes and How to Fix Them
The title sounds like a misnomer doesn’t it? If these are fatal mistakes, how can you fix them? This actually is the best part about SEO. Irrespective of the enormity of your mistake, there is always a chance you can fix it. When you trawl the internet for articles on SEO mistakes, you will find… Continue reading
Why Guest Blogging Doesn’t Work Without Influencer Outreach
Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No… Continue reading
How to Prevent Infographic Theft (and What to Do if it Happens)
Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the… Continue reading
How to Create Relevant Content Using Customer Personas
Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the… Continue reading