As a savvy small business owner, you’ve probably noticed the new craze going on in online marketing lately. By lately I actually mean the last 2 years. The craze is known as content marketing and, apparently, various businesses have been getting great results with it. Just so I don’t sound empty worded, it’s been said… Continue reading
The Story Of Guest Blogging
Five years ago I had a dream.. I was dreaming about one place where people could find each other to exchange guest blogging opportunities helping each other grow. Four years ago my dream started coming together: My brother put a very simple forum together, we called it MyBlogGuest and announced as a guest blogging community…. Continue reading
E2M Eagle’s Eye – 31 Jan 2014
Can’t believe a month’s already gone by in 2014 – New Year seems like yesterday! The past week, SMX Israel was hailed a resounding success, with John Mueller and Eli Feldblum at their best. Let’s dig into the Eagle’s spoils from elsewhere – he’s got interesting stuff about Foursquare, Baidu and others. Why We… Continue reading
Penalty Recovery is Fun: A Quick Reversal of Manual Link Spam Action
There are penalty recovery case studies, and there are penalty recovery case studies. This is just another of them. One more website recovered from the annals of Google’s dumps, cleaned up and shined to face an as-yet uncertain but propitious future. What will differentiate this post is that it’s written entirely in hindsight. I don’t… Continue reading
The Definitive Guide to Conversion Friendly Content Marketing for B2C
You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales… Continue reading
E2M Eagle’s Eye – 24 Jan 2014
The Eagle was on a break, but he’s back. How is 2014 turning out for you? Our world is agog with discussions on the fate of guest blogging at the moment – but hey, let’s not overlook the usual! The decay and fall of guest blogging for SEO http://www.mattcutts.com/blog/guest-blogging/ This one is all over… Continue reading
Don’t Stop Guest Blogging, Stop Guest Spamming
Ever since Rand Fishkin argued that link building was dying, to be replaced by link earning, a new wave of SEOs has emerged, warning us that guest blogging will be Google’s next target. James Finlayson argued, quite convincingly, that guest bloggers are sleepwalking their way toward future penalties. Garrett Moon even argued that guest posting… Continue reading