In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared
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Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their
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You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in
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So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good
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E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and
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SEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings, and rethink the very way we do keyword research. You simply have
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