As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order
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Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the
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Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers
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How many times have you come across an online post that made you go, “The writing is wonderful! Let me read this once again.”? The Internet is abound with varied content and I bet you’ve read articles that also made you think, “What a waste of time!” Another common reaction to posts that seem done-to-death
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Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better.
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Crap – The Content Marketing Deluge got it right! The biggest threat to content marketing is content marketing itself. The practice of producing information an audience would consume and then take action on is treated with nonchalance. And this is a major reason behind the fluff that we can see on most blogs. In fact,
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