How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over … Continue reading “How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It”

The Anatomy of a Local Business Listing – The Ultimate Guide

“Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your … Continue reading “The Anatomy of a Local Business Listing – The Ultimate Guide”

Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine … Continue reading “Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)”

How to Create a Future Proof Strategic SEO Backup Plan

It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each … Continue reading “How to Create a Future Proof Strategic SEO Backup Plan”

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