When consumers search for anything online, they keep their location and proximity in mind. Therefore, it is a no-brainer that local searches are gaining prominence nowadays, which is quite evident from a research conducted by Google: 4 out of 5 consumers use search engines to get local information using their mobile devices. They search for… Continue reading
Content Ideas for Important Days in June 2016: We Did The Hard Work & Research For You
We know how difficult it is to manage content and social media calendar with an average of 10-15 tweets and shares every day. Amidst all this sharing and tweeting, we often miss important days and events. This post will help you mark down all important days in June and also give you ideas to fill… Continue reading
20 Visual Content Marketing Tools to Engage Your Audience
A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate toward videos and other visual media types for information and entertainment, more and more marketers are incorporating visual content into their… Continue reading
Does Your Business Have A DYNAMIC Social Media Strategy?
If you are a very small business, you have it good. You tweet or post a photo on Facebook, fool around on Snapchat and call it a day. If you are a very large business, you too have it good. You allocate a chunk of your marketing budget for social media and leave the expert… Continue reading
Is Interactive Content The Future of SEO?
SEO and SEM experts wholeheartedly agree there is a perceptible shift in the way we do SEO. Content has become more creative, socially shareable and PR-friendly as opposed to ’SEO-friendly’ keyword-stuffed articles that could have been as well the main dish on Thanksgiving. Perhaps one of the many popular companies who first broke free from… Continue reading
Tweetable Takeaways from Discussion on “Clickbait in Content Marketing and SEO”
For as long as we remember, clickbait has been the bane of a critical and distinguishing audience but a boon for marketers. Last Friday night, five industry experts – Ammon Johns, Dawn Anderson, Jan-Willem Bobbink, Tony Dimmock and our very own Rohan Ayyar – sat down for a round table discussion, courtesy SEMrush. Here’s a… Continue reading
How Does AMP Fit Into Your SEO Strategy?
Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated… Continue reading