Running PPC ads is one of the most effective ways to generate traffic and boost sales. But many brands that use it don’t get the best out of it. Their AdWords campaigns struggle, dogged by poor ROI and weak, underwhelming results. In the end, the business is left wondering whether AdWords or PPC is even right for them. But… Continue reading
Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It
Search as we know it is changing. With Panda, the concept of site and domain quality over mechanistic keywords was born. And with Hummingbird, Google “smartened up” the search process by focusing on the intent of the search engine user rather than the exact words and phrases in the query! The focus for search engine… Continue reading
Twitter Etiquette for Business – 15 Tips to Rule Them All
With over 307 million monthly active users (as on the third quarter of 2015), Twitter is one of the most influential social platforms that every organization and individual wants to use to their advantage. When used correctly, Twitter can, perhaps, prove to be the best tool for reaching out to your target audience. But, just… Continue reading
Top 31 Content Marketing Posts of 2015
Circa 2015 saw content marketing become an integral part of the digital marketing strategies of an increasing number of brands. This was the year when content marketing came into its own, was combined with technology and used by businesses to establish their expertise and credibility in their field. 2015 also witnessed content marketing become the… Continue reading
The Most Important Google Search Algorithm Updates Of 2015
Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their… Continue reading
The Last Word on RankBrain
I solemnly affirm not to use the words vector, entity, string, database, or semantic in any form or variation in this post. And oh, I will not advise you to implement schema on your website. That promise out of the way, let’s dig into all the hullabaloo over Google’s RankBrain over the past month –… Continue reading
Get E2M’s Sure-Shot Penalty Recovery Tips at SMX Israel
It’s official! I will be speaking on how to chase away Panda, Penguin and manual penalties from your site at the upcoming SMX Israel conference. So if you’re going to be in Jerusalem this Sunday for the big daddy of all search events, please walk up and say Hi to Manish or me – we’d… Continue reading